Meta & Google Ads Manager | Fine Jewellery Brand

Position:

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Experience:

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About the Role:

We are looking for an experienced Meta & Google Ads Manager to join our fine jewellery brand which is in business for over 25 years. This role requires a strategic thinker who can drive high-quality traffic and conversions through paid media campaigns, with a strong understanding of consumer behaviour in luxury and fine jewellery markets.

Key Responsibilities:

• Plan, create, manage, and optimise paid ad campaigns across Meta (Facebook & Instagram) and Google (Search, Display, Shopping, YouTube) platforms.
• Develop full-funnel paid media strategies aligned with brand goals, product launches, and seasonal campaigns.
• Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities.
• Write impactful ad copies and coordinate with the creative team for high-converting creatives and videos.
• Manage campaign budgets efficiently to achieve KPIs – ROAS, CPA, CTR, Conversion Rate.
• Analyse and report performance insights weekly and monthly, with actionable recommendations.
• Stay updated with platform algorithm changes, trends, and jewellery market benchmarks in India, Middle East, and US markets.
• Identify retargeting and prospecting opportunities to maximise customer acquisition and retention.
• Collaborate closely with the marketing and e-commerce team to align paid campaigns with organic, website, and sales strategies.

Requirements:

• 3-7 years of experience managing Meta & Google Ads campaigns.
• Prior experience working with fine jewellery or luxury brands is mandatory.
• Proven success in running ads targeting Middle East and US markets is a plus.
• Strong analytical skills with expertise in Google Analytics, Ads Manager, and performance reporting.
• Deep understanding of audience personas in luxury, gifting, bridal, and daily wear jewellery categories.
• Ability to multitask, prioritise, and manage timelines effectively.
• Excellent communication skills to coordinate with internal teams and external agencies if required.