Meta & Google Ads Manager | Fine Jewellery Brand

3 - 7 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

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About the Role:

We are looking for an experienced Meta & Google Ads Manager to join our fine jewellery brand which is in business for over 25 years. This role requires a strategic thinker who can drive high-quality traffic and conversions through paid media campaigns, with a strong understanding of consumer behaviour in luxury and fine jewellery markets.

Key Responsibilities:

  • Plan, create, manage, and optimise paid ad campaigns across Meta (Facebook & Instagram) and Google (Search, Display, Shopping, YouTube) platforms.
  • Develop full-funnel paid media strategies aligned with brand goals, product launches, and seasonal campaigns.
  • Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities.
  • Write impactful ad copies and coordinate with the creative team for high-converting creatives and videos.
  • Manage campaign budgets efficiently to achieve KPIs – ROAS, CPA, CTR, Conversion Rate.
  • Analyse and report performance insights weekly and monthly, with actionable recommendations.
  • Stay updated with platform algorithm changes, trends, and jewellery market benchmarks in India, Middle East, and US markets.
  • Identify retargeting and prospecting opportunities to maximise customer acquisition and retention.
  • Collaborate closely with the marketing and e-commerce team to align paid campaigns with organic, website, and sales strategies.


Requirements:

  • 3-7 years of experience managing Meta & Google Ads campaigns.
  • Prior experience working with fine jewellery or luxury brands is mandatory.
  • Proven success in running ads targeting Middle East and US markets is a plus.
  • Strong analytical skills with expertise in Google Analytics, Ads Manager, and performance reporting.
  • Deep understanding of audience personas in luxury, gifting, bridal, and daily wear jewellery categories.
  • Ability to multitask, prioritise, and manage timelines effectively.
  • Excellent communication skills to coordinate with internal teams and external agencies if required.


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