Posted:1 week ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

We are looking for Media Manager for Mumbai location that are immediate joining.


Job Overview:

The Mainline Media Manager will be responsible for planning, executing, and optimizing media strategies across traditional platforms such as print, TV, radio, and outdoor. The role involves managing media budgets, working closely with creative and media buying agencies, and ensuring that brand campaigns deliver maximum reach and impact.

Key Responsibilities:

  • Develop and execute mainline media plans aligned with brand objectives and marketing strategy.
  • Collaborate with media agencies for planning, buying, and negotiating rates across print, TV, radio, and OOH.
  • Monitor performance of campaigns and optimize media spends for maximum ROI.
  • Coordinate with the creative team to ensure messaging is consistent across all platforms.
  • Maintain strong relationships with publishers and media vendors to secure value-added opportunities.
  • Track industry trends and competitor activity to make informed media decisions.
  • Prepare media performance reports and present insights to internal stakeholders.

Key Requirements:

  • Bachelor’s degree in Marketing, Mass Communication, or a related field (MBA preferred).
  • 5+ years of experience in mainline media planning and buying.
  • Strong understanding of traditional media channels and media planning tools (e.g., TAM, IRS, BARC).
  • Excellent communication and negotiation skills.
  • Ability to manage budgets and multiple campaigns simultaneously.
  • Agency-side or brand-side experience in managing media plans is preferred.

KPIs:

  • On-time delivery and execution of media campaigns.
  • Media cost efficiency and value additions.
  • Campaign reach and frequency targets.
  • ROI on media spends.
  • Alignment of media execution with brand guidelines and messaging.


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