Media Manager

Role Description:

Planning and executing media associations (sponsorship) and brand campaigns with efficient (maximize ROI) and effective media plans.

Tailoring the Media Mix to communicate the marketing communication and brand imagery to right target audience, at right time and at right place (medium of communication)

Tracking media habits and media consumption patterns (Medium Wise, Genre Wise), Industry Media Spends (medium, genre) and continuous engagement with various media houses across mediums to understand the trends and opportunities.

Maintain Media Agency Vendor relationships along with Rate Delivery and quality delivery.

Plan for Industry leading Media innovations to booster MSIL brand product image.

Qualification

Experience

Principal Accountabilities

• Media Planning: TV, OTT, Print, Cinema, OOH Radio
• 100% and efficient utilization of media budgets
• Optimized and efficient media plan
• Monitoring performance of media agency and plans / associations (sponsorships) deliverables
• Negotiation of media rates
• Competition media tracking trend monitoring
• Management MIS presentation
• Adherence to internal controls and policies

Skills/Knowledge

• Understanding of media basics of reach, frequency impact-based planning.
• Independently (hands on experience) of handling and developing media campaigns, execution and monitoring of media plans.
• Worked on brand side / agency side in buying of media.
• Co-ordination negotiations with media agency partners.
• Monitoring of day to day and campaign related work of media agency.

Technical Competencies:

• Knowledge of media planning and measurement software / tools like YUMI, Ad-Ex, IRS, ABC, ComScore, TAM
• Should have worked on BARC digital planning tools of ComScore, YouTube, Meta OTT Platforms.
• Proficiency in Ms Office for delivering data oriented media plans.

Behavioural Competencies

• Self-motivated
• Team player
• Critical thinking
• Negotiation skills
• Problem solving
• Customer obsession