Marketing Manager

10 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Marketing Lead – Online and Offline"


digital initiatives and offline sales strategies


Key Responsibilities:

1. Marketing & Brand Strategy

  • Develop and execute integrated marketing campaigns across digital and traditional platforms.
  • Enhance brand visibility in textile markets through exhibitions, trade shows, and partnerships.
  • Position the brand strategically across target customer segments (retail, wholesale, export, institutional).

2. Online Sales & Digital Marketing

  • Manage online channels: own e-commerce website, marketplaces (Amazon, Flipkart, IndiaMART, etc.).
  • Drive performance marketing (SEO, SEM, social media, influencer campaigns, email marketing).
  • Improve customer acquisition, engagement, and online conversion rates.

3. Offline Sales Development

  • Expand retail footprint through dealer/distributor network, channel partnerships, and direct B2B engagement.
  • Identify new offline sales opportunities in domestic and export markets.
  • Support sales team with promotional material, product training, and pricing strategies.

4. Team Management & Collaboration

  • Lead marketing and sales support teams (designers, digital marketers, sales executives).
  • Collaborate with production, design, logistics, and finance to ensure alignment with business goals.

5. Market Research & Reporting

  • Conduct competitor analysis and identify market trends and customer insights.
  • Track KPIs across marketing campaigns and sales performance.
  • Provide regular updates and performance dashboards to senior management.


Requirements:

  • Bachelor's/Master’s degree in Marketing, Business, or Textile Management.
  • Minimum 10 years of relevant experience in both online and offline marketing roles.
  • Experience in textile/apparel/home furnishing sectors preferred.
  • Proficiency in digital marketing tools (Meta Ads, Google Ads, Analytics, CRM platforms).
  • Strong leadership, analytical, and communication skills.

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