Marketing Manager

Marketing Lead – Online and Offline"

digital initiatives and offline sales strategies

Key Responsibilities:

1. Marketing & Brand Strategy

• Develop and execute integrated marketing campaigns across digital and traditional platforms.
• Enhance brand visibility in textile markets through exhibitions, trade shows, and partnerships.
• Position the brand strategically across target customer segments (retail, wholesale, export, institutional).

2. Online Sales & Digital Marketing

• Manage online channels: own e-commerce website, marketplaces (Amazon, Flipkart, IndiaMART, etc.).
• Drive performance marketing (SEO, SEM, social media, influencer campaigns, email marketing).
• Improve customer acquisition, engagement, and online conversion rates.

3. Offline Sales Development

• Expand retail footprint through dealer/distributor network, channel partnerships, and direct B2B engagement.
• Identify new offline sales opportunities in domestic and export markets.
• Support sales team with promotional material, product training, and pricing strategies.

4. Team Management & Collaboration

• Lead marketing and sales support teams (designers, digital marketers, sales executives).
• Collaborate with production, design, logistics, and finance to ensure alignment with business goals.

5. Market Research & Reporting

• Conduct competitor analysis and identify market trends and customer insights.
• Track KPIs across marketing campaigns and sales performance.
• Provide regular updates and performance dashboards to senior management.

Requirements:

• Bachelor's/Master’s degree in Marketing, Business, or Textile Management.
• Minimum 10 years of relevant experience in both online and offline marketing roles.
• Experience in textile/apparel/home furnishing sectors preferred.
• Proficiency in digital marketing tools (Meta Ads, Google Ads, Analytics, CRM platforms).
• Strong leadership, analytical, and communication skills.