Posted:3 days ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

We are hiring: Senior Manager – Student Engagement and Marketing


The ideal candidate will be responsible for creating and executing our student engagement and marketing strategy, primarily for Jaypee Brothers’ print publishing business. You will lead our marketing campaigns, develop innovative student engagement initiatives, evaluate performance metrics, and collaborate with internal teams. You will have a strong background in marketing and student engagement with excellent communication skills, analytical thinking, and attention to detail.



Responsibilities


  • Define and execute marketing and student engagement activities aligned with business goals.
  • Build and manage a brand ambassador network of key faculty and influencers.
  • Lead innovative campaigns to increase awareness and adoption of Jaypee titles among medical students.
  • Collaborate with internal teams to integrate print and DigiNerve platforms for seamless marketing strategies.
  • Develop and maintain AI-powered dashboards and data analytics to track performance and guide decision-making.



Qualifications


  • Bachelor’s or Master’s degree in Marketing, Business, or related field.
  • 5–10 years of experience in marketing, digital strategy, or student engagement (preferably in publishing or edtech).
  • Strong understanding of medical education and student behavior.
  • Ability to manage multiple projects with precision and creativity.
  • Excellent verbal, written, and organizational skills.



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