Marketing Lead

As a Marketing Lead for PhysicsWallah Vidyapeeth in Ranchi, you will play a crucial role in spearheading offline marketing initiatives for our academic centers. PhysicsWallah is dedicated to transforming education through affordable high-quality learning, with PW Vidyapeeth focusing on providing top-tier coaching for competitive exams like JEE and NEET. Your responsibilities will include leading and implementing offline marketing strategies to enhance student acquisition and brand visibility in Ranchi. This will involve planning and overseeing ATL activities such as hoardings, radio campaigns, and newspaper ads, as well as driving BTL campaigns like pamphlet distribution, kiosk setups, and local outreach efforts. You will also be responsible for organizing seminars and workshops in educational institutions, collaborating with academic and counseling teams, tracking campaign performance for optimized ROI, managing vendor relationships and budgets, conducting market research, and building brand trust within the local student and parent community. To excel in this role, you should possess a Bachelor's degree in Marketing, Business Administration, or a related field (an MBA is advantageous), along with 4-7 years of experience in offline marketing, particularly in the education or consumer industry. Your proven expertise in executing ATL & BTL campaigns and educational seminars, as well as a strong network in the education sector of Jharkhand, will be valuable assets. Excellent communication, negotiation, and team management skills are essential, along with a proactive approach to work independently and drive results effectively. If you are a dynamic and driven marketing professional seeking to make a significant impact in the education sector, this role offers a rewarding opportunity to contribute to the growth and success of PhysicsWallah Vidyapeeth in Ranchi.,