3 Atl Campaigns Jobs

As a Marketing Lead for PhysicsWallah Vidyapeeth in Ranchi, you will play a crucial role in spearheading offline marketing initiatives for our academic centers. PhysicsWallah is dedicated to transforming education through affordable high-quality learning, with PW Vidyapeeth focusing on providing top-tier coaching for competitive exams like JEE and NEET. Your responsibilities will include leading and implementing offline marketing strategies to enhance student acquisition and brand visibility in Ranchi. This will involve planning and overseeing ATL activities such as hoardings, radio campaigns, and newspaper ads, as well as driving BTL campaigns like pamphlet distribution, kiosk setups, and local outreach efforts. You will also be responsible for organizing seminars and workshops in educational institutions, collaborating with academic and counseling teams, tracking campaign performance for optimized ROI, managing vendor relationships and budgets, conducting market research, and building brand trust within the local student and parent community. To excel in this role, you should possess a Bachelor's degree in Marketing, Business Administration, or a related field (an MBA is advantageous), along with 4-7 years of experience in offline marketing, particularly in the education or consumer industry. Your proven expertise in executing ATL & BTL campaigns and educational seminars, as well as a strong network in the education sector of Jharkhand, will be valuable assets. Excellent communication, negotiation, and team management skills are essential, along with a proactive approach to work independently and drive results effectively. If you are a dynamic and driven marketing professional seeking to make a significant impact in the education sector, this role offers a rewarding opportunity to contribute to the growth and success of PhysicsWallah Vidyapeeth in Ranchi.,

About MetaMorph: MetaMorph empowers startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring coverage from every angle. About Our Client: Our client is a technology-driven platform revolutionizing frontline workforce recruitment by leveraging intelligent automation. Focused on streamlining the hiring process for large enterprises, the platform bridges the gap between employers and job seekers through data-driven outreach, efficient screening, and end-to-end hiring workflows enabling organizations to scale their workforce quickly and effectively. About the Role: As a Marketing Generalist, you will be at the heart of the client's marketing efforts, driving initiatives that span across digital, ATL (Above The Line), and BTL (Below The Line) activities. You will manage and execute integrated marketing campaigns that combine mass media tactics with grassroots, on-ground initiatives to ensure comprehensive brand visibility, engagement, and growth. This role is initially an individual contributor position, with the potential to evolve into a leadership role as the marketing function scales. Key Responsibilities: - Digital & Performance Marketing: Develop, execute, and optimize digital campaigns across SEM, social, and display channels to drive user acquisition and engagement. - ATL Campaigns: Plan and execute mass media advertising strategies including TV, radio, print, and outdoor campaigns to build brand awareness on a large scale. - BTL Activities: Drive on-ground activations, experiential marketing, direct engagement campaigns, and community outreach programs to foster personal connections with our audience. - Content & Creative Strategy: Craft compelling narratives and creative content that resonate with our diverse audience and reinforce the client's brand identity. - Social Media & Community Engagement: Manage and grow our social media presence, ensuring active engagement and a positive brand sentiment. - Event & Partnership Marketing: Plan and coordinate marketing initiatives for events, webinars, and strategic partnerships that amplify our brand reach. - Marketing Analytics & Optimization: Monitor key performance metrics, derive actionable insights, and continuously refine marketing strategies based on data. - Cross-functional Collaboration: Work closely with Product, Sales, and Customer Experience teams to ensure integrated and impactful marketing campaigns. - Innovation & Process Improvement: Stay abreast of market trends and emerging tools to drive innovative marketing approaches and maximize effectiveness. Requirements: - 8-12 years of experience in a full-stack marketing role, covering ATL and BTL initiatives. - Experience in building and managing small teams, with a passion for mentoring and scaling marketing functions. - A strategic thinker with strong execution capabilities, balancing creative storytelling with analytical decision-making. - Strong grasp of digital marketing, performance marketing, and brand-building strategies. - Exceptional stakeholder management skills, collaborating across teams to align marketing efforts with business goals. - Share our commitment to transforming the blue-collar recruitment landscape in India and making a real impact. Benefits: - Unlimited PTO: Flexibility and trust to manage your work-life balance. - Comprehensive Medical Insurance: Robust healthcare plans for you and your family. - Monthly Wellness Leaves: Regular time off to recharge and focus on well-being. - Growth & Learning Opportunities: A dynamic environment where you can advance your career as you shape our marketing function.,

Key Accountabilities Develop and implement end-to-end marketing strategies for residential, commercial, and plotted development projects. Create annual and quarterly marketing plans and budgets aligned with business and sales goals. Conduct market research, competitor analysis, and customer behaviour studies to identify opportunities and insights. Establish and maintain a consistent brand identity and positioning in the market. Manage brand messaging across all offline and digital platforms. Lead brand-building initiatives including PR campaigns, CSR activities, and media interactions. Key Functions & Responsibilities Plan and execute digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and real estate portals. Oversee SEO, SEM, content marketing, social media, and website management. Track digital campaign performance metrics (lead generation, CPL, CTR, ROI) and optimize accordingly. Plan and execute ATL campaigns (print, outdoor, radio, cinema ads) for project promotions. Design and oversee BTL initiatives including site branding, hoardings, brochures, property exhibitions, and roadshows. Organize and manage project launch events, customer meet-ups, and broker/channel partner meets. Appoint, brief, and coordinate with creative, digital, PR, media buying, and event agencies. Negotiate vendor contracts to ensure timely, cost-effective, and quality marketing deliverables. Strategic To be involved in developing the annual / project-specific branding strategy based on product segment and customer profile To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales Agency To develop the Launch Plan for new projects including creating and executing launch initiatives and post-launch market support activities. Oversee creation of marketing materials including brochures, project videos, digital creatives, site branding, and walkthroughs. Ensure high-quality, engaging, and project-relevant content across platforms. Track and analyse marketing KPIs such as lead generation, conversion rates, cost per lead, and campaign ROI. Prepare weekly/monthly performance reports and marketing dashboards for top management. Collaborate closely with the Sales team to align marketing initiatives with sales objectives. Coordinate with project, legal, CRM, and finance teams for approvals and cross-functional support. Operational To coordinate with the market research team to understand consumer insights and use the same to focus on brand-building activities To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy to effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns To work with the sales teams to ensure timely and relevant promotion of the sale of properties through advertisements, open houses, events, press releases etc. To track actual spending and ensure costs are within the overall budget allocated To monitor sales data and plan/ modify branding initiatives to drive the achievement of sales targets To provide inputs to Vendors on the development of communication material To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc. To monitor competitor activities and based on the same undertake timely market intervention. Developmental Keep abreast of developments in the area Participate in recruitment of appropriate talent in line with approvals for work area Manage the team effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning Internal & External Interactions Internal: Function Heads Marketing & Sales, Sales, Marketing, Brand, Business Development, Engineering, and Design. External: Advertising Agency, Online/ direct Agency, Outdoor agency, PR agency, Event agencies, Vendors Preferred Profile. Strong knowledge of both digital and traditional marketing. Experience in handling high-value project launches. Proficiency in analytics tools and marketing software. Excellent leadership, communication, and vendor management skills.