Marketing Incharge - Morbi

Purpose of the Job:

Key Responsibilities:

• NPD (New Product Development) Activation
• Identify dealers based on product profiles.
• Execute sampling for new products.
• Organize NPD activation meets (Local Showrooms/Hotels).
• Monitor placement and launch of new products.
• Franchisees & LS (Large Stores) Support
• Provide display support for existing LS, LSE, and Looks stores.
• Coordinate branding and display for new LSE and Looks stores.
• Execute in-shop branding and paneling activities.
• Market Development Activities
• Plan regional activity calendars.
• Plan and seek approvals for marketing expenses.
• Track trade marketing budget vs. utilization.
• Organize roadshows, exhibitions, and small local events.
• Trade Partner Engagement
• Select towns and dealers in collaboration with RM and aid SE/AM in organizing:
• Dealer sales staff meets
• Mason and contractor meets
• Dealer/sub-dealer meets
• Channel Activation – Branding & Displays
• Support display efforts for top 80% contributing MBO dealers and new dealers.
• Execute in-shop branding and paneling at MBOs.
• Manage dealer boards and signage for new and selected existing dealers.
• Allocate and dispatch marketing collaterals.
• Handle vendors and external merchandising agencies.
• Sampling Custodian
• Coordinate sampling for new dealers.
• Assist RM in sampling for existing products.
• Monitor sampling effectiveness vs. order generation.
• Competition & Market Intelligence
• Track new products, price lists, and schemes via SE/AM reports.
• Gather marketing intelligence on display innovations and competitor showrooms.
  

Qualifications & Experience Required:

• Minimum graduate in any stream.
• 2–5 years of relevant experience in marketing or trade roles.
  

Skills Required:

• Functional knowledge of branding and marketing.
• Proficiency in MS Office.
• Event management skills.