Marketing Executive – iGaming

1–3 years in Digital Marketing
(Preference to candidates with experience in iGaming, betting, casino, or online gaming sectors)

Job Description:

We are looking for a dynamic, self-driven Full-Stack Digital Marketer with strong hands-on experience in multiple digital marketing functions, especially within the iGaming industry. The ideal candidate is not just an SEO or SMM specialist but someone who understands the bigger picture – how to attract, convert, and retain players and partners across digital platforms.

Key Responsibilities:

• SEO, AEO, GEO & ASO:
• Keyword research, backlink building, on-page optimization.

Should have deep understanding of search behavior in the AI era

• App Store Optimization for Android/iOS apps.
• Develop and execute SEO strategies for web and mobile products (esp. iGaming platform)
• Conduct detailed keyword research
• Implement App Store Optimization (ASO) strategies across iOS/Android
• Build and manage high-quality backlinks through ethical strategies
• Conduct outreach for guest posts, partnerships, PR mentions, and link exchanges
• Coordinate content marketing efforts: topic research, finalization, briefing, proofreading
• Regularly audit and optimize on-page and technical SEO (crawl errors, page speed, indexation)
• Track, measure & report SEO KPIs using tools like Google Analytics, Search Console, Tag Manager etc.
• Stay updated on AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) trends to stay ahead in AI-driven search environments
• SMM (Social Media Marketing):

Plan and execute campaigns across Facebook, Twitter, LinkedIn, Instagram.

• Community engagement and content planning.
• Performance Marketing:

Run and optimize campaigns across Google Ads, Meta Ads, and affiliate platforms.

• Campaign analytics and ROI tracking.
• AI & Automation Tools:
• Use of AI tools (e.g., ChatGPT, PPT AI) for content, creatives, automation.

Email & CRM Marketing:
Plan retention campaigns, newsletters, player reactivation strategies.Market Research & Competitor Analysis:
Study industry trends, best-performing campaigns, affiliate networks, etc.

• Cross-Functional Coordination:

Work with design, product, and tech teams to align marketing with platform launches and game releases.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Location:

• Mohali, Punjab (Preferred)

Work Location: In person