Marketing Content Manager

Role - Content Marketing Manager

Provider Passport is seeking a talented and experienced Content Marketing Manager to join our team and help us drive our content strategy forward. As a Content Marketing Manager, you will create and distribute high-quality content that drives engagement, builds brand awareness, and generates leads.

Responsibilities:

• Ideate, own, and execute the content plan to create, distribute, and measure content to drive Inbound Demand
• Create engaging and informative content such as blog posts, white papers, guides, landing pages, e-books, case studies, infographics, videos, social media posts and marketing assets that resonate with our target audience
• Own and Manage all Social Media for Provider Passport to take it to the next level
• Gain a deep understanding of the product and offerings to be able to translate complex information into simple yet comprehensive and engaging content
• Collaborate with internal stakeholders, including product managers, sales teams, and subject matter experts, to gather information and insights for content creation.
• Conduct thorough research on industry-related topics, competitors, and target audiences to generate insightful and data-driven content. Stay updated with industry trends, best practices, and emerging technologies to deliver fresh and relevant content.
• Monitor and report on content performance, and use data to improve our content marketing strategy continually.

Requirements:

• 4+ years of experience in content marketing and Social Media management, preferably in a B2B SaaS environment (B2B Healthcare ideal but not mandatory)
• Exceptional writing and proofreading skills, with a keen eye for detail and grammar
• Understanding of basic SEO and best practices
• Ability to work independently and manage multiple projects simultaneously.
• Strong collaboration and communication skills.
• Sense of ownership and pride in your performance

• Experience in writing for the U.S market

• Skilled in using different AI tools to optimise their work (but not use them to write content)

• Only apply if you are comfortable working as per U.S work timings as we are a U.S based company