1025 Marketing Automation Jobs - Page 40

Skill required: Marketing Operations - Campaign Management Designation: Campaign Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design The Channel Activation Manager is responsible for driving the effective execution of channel strategies to optimize customer engagement and maximize business performance. This role focuses on operationalizing go-to-market plans, managing cross-channel initiatives, and ensuring that campaigns and activities deliver measurable results. The Channel Activation Manager plays a critical role in bridging strategy and execution, working collaboratively with internal teams and external partners to achieve channel objectives.Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.experience in channel marketing, sales, or activation roles. Proven track record of managing successful channel activation campaigns. Experience working in cross-functional environments with internal teams and external partners. Familiarity with both traditional and digital marketing channels. What are we looking for? Problem-solving skills Expertise in channel marketing and activation strategies. Proficiency in using CRM systems, marketing automation tools, and analytics platforms. Strong project management skills with the ability to manage multiple initiatives simultaneously. Knowledge of digital marketing techniques, including social media, email campaigns, and e-commerce. Financial skills to manage budgets and analyze return on investment (ROI). Excellent communication and presentation skills. Strong analytical and problem-solving abilities. Ability to collaborate and build relationships across diverse teams and stakeholders. Creative thinking with a customer-centric approach. Organizational skills and attention to detail. Creative thinking with a customer-centric approach. Organizational skills and attention to detail. Ability to collaborate and build relationships across diverse teams and stakeholders. Roles and Responsibilities: Lead the activation of channel marketing campaigns across multiple platforms and touchpoints, ensuring alignment with strategic objectives. Develop and implement initiatives to enhance the efficiency and effectiveness of channel activities. Work closely with sales, marketing, and product teams to ensure seamless integration and execution of channel plans. Monitor and evaluate the performance of channel activities using key performance indicators (KPIs), providing actionable insights for continuous improvement. Oversee the allocation and utilization of resources to deliver channel activities within budget. Collaborate with external partners and vendors to ensure high-quality execution of channel activation initiatives. Ensure that all channel activities are designed to enhance the customer experience and drive satisfaction. Identify and implement new tools, technologies, and approaches to improve channel activation processes. Qualifications Any Graduation

Skill required: Marketing Operations - Marketing Research Analysis Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The B2B Marketing Concepts Analyst will support Client's business-to-business marketing efforts by analyzing market trends, customer insights, and competitive landscapes to identify innovative marketing concepts. This role will focus on delivering actionable insights and strategies that drive Client's B2B growth and enhance customer relationships.Role requires Digital Marketing Ads & Promotion creation/designIn this role, you will be expected to leverage marketing research analytics to use a set of processes to link the producers, customers, and end users to the marketer through information, which will be used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. What are we looking for? oProficiency in data analysis tools (e.g., Excel, Tableau, or Power BI).oExperience with CRM platforms and marketing automation tools.oStrong research and analytical capabilities. oStrategic thinker with an analytical mindset.oExcellent problem-solving skills and attention to detail.oStrong communication and presentation skills.oAbility to work independently and collaboratively across teams.oAdaptability to dynamic business environments.oExperience in the energy sector or a global organization is a plus. Education:oBachelor's degree in Marketing, Business Analytics, Economics, or a related field. A master's degree is a plus. Roles and Responsibilities: Analyze market trends, customer needs, and competitor activities to identify new marketing opportunities for Client's B2B offerings. Develop data-driven recommendations for marketing strategies, product positioning, and customer engagement. Collaborate with product and sales teams to translate insights into effective marketing concepts and campaigns. Monitor the performance of B2B marketing initiatives and provide recommendations for optimization. Conduct qualitative and quantitative research to understand customer pain points and preferences. Prepare detailed reports and presentations for senior stakeholders, highlighting key findings and actionable insights. Stay updated on industry trends and best practices in B2B marketing. Qualifications Any Graduation

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be working on Adobe Campaign Classic which is a tool where you will use customer data to create, coordinate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more. What are we looking for? Salesforce Marketing Cloud In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsSalesforce Marketing Cloud Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? The CRM Advisor will be responsible for managing Client's customer relationship management (CRM) systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that Client's CRM tools and processes deliver measurable results aligned with the company's business goals.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? CRM Systems Expertise:Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns. Data Management & Analytics:Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis. Customer Segmentation:Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement. Marketing Automation:Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.). Integration & Data Flow Management:Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience. Customer-Centric Approach:Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences. Analytical Thinking:Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth. Project Management:Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope. Collaboration & Communication:Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively. Problem-Solving:Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance. Attention to Detail:High attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities. Roles and Responsibilities: CRM Strategy Development and Implementation:Develop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies. CRM System Management:Oversee the configuration, management, and optimization of Client's CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges. Customer Data Management:Ensure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies. Campaign Planning and Execution:Lead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences. Performance Monitoring and Reporting:Track the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights. Collaboration Across Functions:Work closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience. Continuous Improvement:Stay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to Client's CRM strategies, tools, and processes based on market research and customer feedback. Qualifications Any Graduation

Job Title - GN -SONG - MT - Digital Marketing- SEO/CRM - Consultant Management Level :09 Management Consultant Location:Bangalore/ Gurgaon/Mumbai Must have skills:Technical & On-Page SEO Optimization, CRM Software Proficiency Job Summary :We are looking for an SEO & CRM Consultant to drive search engine optimization and customer relationship management initiatives. The ideal candidate will be responsible for keyword research, content optimization, technical SEO improvements, and performance tracking to enhance organic search visibility. Additionally, they will oversee CRM database management, customer segmentation, marketing automation, and lead nurturing strategies to improve engagement and retention. This role requires proficiency in SEO tools (Google Search Console, Ahrefs, SEMrush) and CRM platforms (HubSpot, Zoho, Salesforce), along with strong analytical skills and a strategic mindset. The consultant will work closely with marketing, content, and sales teams to align SEO and CRM strategies with business goals, ensuring a data-driven approach to customer acquisition and retention Roles & Responsibilities: SEO Strategy & Execution Develop and implement SEO best practices, including technical, on-page, and off-page optimization to enhance organic search rankings and website traffic. CRM Management & Customer Engagement Oversee lead segmentation, customer lifecycle management, and personalized marketing automation to improve customer retention and experience. Data Analytics & Performance Tracking Analyze SEO metrics (rankings, traffic, CTR) and CRM data (customer interactions, conversions, engagement) using tools like Google Analytics (GA4), Search Console, and CRM dashboards. Keyword Research & Content Optimization Conduct keyword research, metadata optimization, and content strategy development to align with search intent and improve visibility. Marketing Automation & Lead Nurturing Implement email campaigns, drip sequences, and AI-driven CRM workflows to enhance customer engagement and sales funnel effectiveness. Cross-Functional Collaboration Work closely with marketing, sales, and content teams to integrate SEO and CRM strategies for a unified customer acquisition and retention approach. Trend Monitoring & Compliance Stay updated with Google algorithm updates, evolving SEO trends, GDPR/CCPA regulations, and industry best practices to ensure continued business growth and compliance Professional & Technical Skills: - SEO & CRM Software Proficiency Hands-on experience with Google Search Console, Ahrefs, SEMrush, Moz for SEO and Salesforce, HubSpot, Zoho CRM for customer relationship management. Additional Information: - The ideal candidate is a data-driven SEO & CRM expert with 7 years of experience in technical SEO, content strategy, marketing automation, and customer relationship management, possessing strong analytical skills, hands-on expertise in SEO tools (GA4, SEMrush, Ahrefs) and CRM platforms (Salesforce, HubSpot, Zoho), and the ability to drive organic growth, lead nurturing, and customer engagement strategies. Qualifications Good to have skills:Data & Analytics, marketing automation Experience:7 years of experience

We are looking for an experienced, senior-level Marketing Automation to drivethe development and execution of our global marketing automation strategy. This individual will be a critical player in translating business requirements into technical solutions, operating with a high level of autonomy and precision. The ideal candidate is exceptionally detail-oriented, deeply data-driven, and thrives in a fast-paced, high-growth B2B environment. Key Responsibilities Marketo management, strategy development and execution: Oversee day-to-day operations of Marketo including campaign creation and optimization, complex multitouch nurture execution, scoring models, dynamic chat, and A/B testing. Integration ownership: Manage and optimize integrations between Marketo and Salesforce, ensuring seamless data flow and reporting accuracy. Support integration with key marketing channels (Oktopost, iCapture, LinkedIn, WordPress). Reporting and insights: Develop and maintain comprehensive performance read- outs and scorecards, providing actionable insights and driving continuous optimization across all programs. Website and chat collaboration: Partner with digital teams on dynamic chat optimization and personalization strategies that drive inquiry capture and pipeline growth. Data stewardship and hygiene: Proactively monitor and resolve data gaps and integrity issues, enabling accurate segmentation, targeting, and performance reporting, and own the end-to-end RingLead/Marketo integration to support data enrichment, normalization, and round robin inquiry routing. Stakeholder enablement and training: Develop detailed documentation and deliver ongoing training to internal stakeholders. Global localization support: Support globalization and localization efforts for marketing programs across key regions. End-to-end management of offshore marketing automation support agency: Oversee daily collaboration, workflow management, and performance quality of offshore agency resources supporting marketing automation execution. Requirements 7+ years of hands-on Marketo experience developing and activating marketing automation strategy and roadmaps with measurable success 5+ years of Salesforce experience with proven knowledge of Marketo/SFDC integration configuration Prior experience working in a global B2B environment Strong data-driven mindset with exceptional problem-solving and analytical skills Ability to translate business requirements into technical specs and operational execution Highly autonomous, resourceful self-starter who thrives in a fast-paced, high- growth environment Proven ability to manage multiple complex projects simultaneously with exceptional attention to detail Strong teamwork, interpersonal communication, and stakeholder management skills Excellent written and verbal communication Proven experience in project management, program monitoring, and performance analysis Nice to Have Experience with languages including Python, Velocity, SQL, JSON, and HTML Power BI experience for data visualization and reporting Experience manipulating unstructured data sets and deriving actionable insights RingLead experience for data enrichment, normalization, matching, and routing

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Ability to establish strong client relationship Ability to handle disputes Ability to meet deadlines Ability to manage multiple stakeholders Ability to perform under pressure Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Marketing Automation B2C Manager (Braze) Join our team of Strategy & Consulting Campaign Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: Marketing Automation, Marketing and strategies, Design and implement Campaign Management | Level: Manager | Location: Mumbai, Bangalore, Gurgaon, Hyderabad, Pune, Chennai | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner Key Responsibilities: Plan, design, and execute large-scale marketing automation programs over channels such as email, SMS, Push, CRM, and web using Braze. Develop and optimize new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights. Conduct Braze capability assessments, provide recommendations for optimization, and develop use cases to enhance utilization of the platform. Gather business requirements, design processes, and create solutions for implementing marketing and advertising solutions using Braze. Design functional architectures, including integration with data sources, activation channels, and other peripheral systems for Braze. Drive insights from campaigns, work on attribution models, and optimize strategies to improve marketing effectiveness. Lead business development efforts and thought leadership in the Braze marketing automation space. Preferred Skills/Optional: Conduct discovery and design workshops to map marketing processes and configure, test, and deploy marketing workflows in Braze. Collaborate with business and technical stakeholders to ensure seamless Braze implementation and post-go-live consulting. Follow proven methodologies and best practices to enable clients to achieve business objectives using Braze. Develop project plans, design documents, and roadmaps aligned with client requirements, ensuring effective implementation. Bring Your Best Skills Forward to Excel in This Role: Partner with technology solution providers and marketing agencies to deliver tailored Braze solutions for clients. Strong understanding of marketing processes, operating models, and integrations of Braze with other technologies. Ability to identify opportunities, develop solutions, and own proposals end-to-end. Proficiency in building and maintaining effective relationships with middle to senior management stakeholders. Experience in shaping, driving engagements, and leading teams independently in fast-paced, global environments. Strong ability to learn and understand new tools, solutions, and industry trends. Contribute to offering development by identifying areas of growth for Braze and related Martech solutions. Qualifications Your Experience Counts! Proven working experience (8+ years) in digital marketing and delivering marketing solutions, with a focus on industries like E-Commerce, CPG, Telecom, or Healthcare. Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Good to have 3+ years Workfront/Jira experience Experience with Braze or equivalent Marketing automation platforms such as Adobe Campaign, Salesforce Marketing Cloud, or Marketo. Hands-on experience in data structures, campaign optimization, and strategy enhancement. Experience in leading and managing email, social media, and/or display advertising campaigns and optimizing user funnels. Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, Omniture). Exposure to Martech and Adtech platforms, including data visualization and cloud solutions. Good to Have: Experience with other campaign tools like Pega Decisioning or Salesforce Marketing Cloud. Workfront or Jira experience for workflow and project management. Proficiency in A/B and multivariate testing to refine campaign strategies.

The Strategy Consulting Global Network Song Practice | Marketing Transformation | Digital Marketing Platform Manager Join our team of Strategy Consulting Campaign Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy Consulting Global Network Song I Areas of Work: Digital Marketing, Marketing and strategies, design and implement Campaign Management | Level: Manager | Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 8+ years Practice: Customer Sales Service I Areas of Work: Marketing Transformation, Adobe | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challengesDo you want to design, build and implement strategies to enhance business performanceDoes working in an inclusive and collaborative environment spark your interest Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy Consulting's Customer, Sales Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Plan, design, execute large scale marketing automation programs over channels such as email, SMS, Push, CRM, web etc. Design new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights. Conduct marketing automation vendor assessment Conduct client's Campaign/Marketing automation capability assessment and provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine. Gather business requirements, designing process solution for implementation of marketing and advertising solutions. Design functional architecture (Integration with peripheral systems like Datasources, Activation channels etc.), implementation support, for campaign engines such as Adobe, Braze etc. Derive insights for campaign, work on Campaign attribution and strategy optimization Drive business development efforts and thought leadership in the marketing automation space. Other Skills/Optional Lead discovery and design workshops with clients to map the marketing processes, configure, test, and deploy marketing processes in client's Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront and Develop use cases to increase adoption of Workfront to solve problems not yet identified by the client. Develop project plans, design documents, roadmaps, templates, layouts, queues, reports, and other project artifacts that align with the defined requirements and provide demos to teams considering implementing Workfront. Bring your best skills forward to excel at the role: Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients Strong understanding of Marketing processes, operating model, marketing Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Preferable: Configure, test, and deploy marketing processes in client's Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront. Collaborate with business and technical stakeholders to understand how a client's Workfront instance has been configured and provide post go live consulting to newly implemented customers. Qualifications Your experience counts! Proven working experience (8+ Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.) Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Ability to use insights for campaign and strategy optimization. Good to have 3+ years Workfront/Jira experience Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, Braze Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Adobe Journey Optimizer, Marketo, Adobe Experience Platform, Braze etc.. Good to have exposure to other Campaign tools like Pega decisioning, SFMC, etc. Good to have experience in leading and managing email, social media, and/or display advertising campaigns and in optimizing landing pages and user funnels Experience with A/B and multivariate experiments. Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Good to be Proficient with implementation of MarTech platforms like Adobe Experience Cloud and experience of AdTech platforms, Data visualization platforms and Cloud Platforms etc.

GN - SONG - MT - Marketing Automation B2B (Microsoft Dynamics 365 Marketing ) - Consultant The Strategy & Consulting Global Network Song Practice | Marketing Transformation | B2B Marketing Automation Join our team of GN SONG consultants who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice:GN SONG Platforms MS Dynamics CRM (Marketing) I Areas of Work: B2B Marketing, Marketing Automation | Level:Consultant | Location: Pune | Years of Exp: 5+ Years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Global Network SONG practice. The Practice A Brief Sketch The SONG practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. The B2B marketing automation consultant is an intermediate-level position within the Marketing transformation vertical of Accenture GN Song. You will work closely with clients to understand their business objectives, design tailored marketing automation strategies, and execute campaigns that drive lead generation, nurture prospects, and enhance customer engagement. The key responsibilities will include the following Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing & sales automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, AJO, Pardot Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, AJO, Pardot Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts. Bring your best skills forward to excel at the role: Functional proficiency in Microsoft Dynamics 365 CRM Customer Insights (Marketing Module) Capability to describe D365 Sales and Customer Insights functionalities (Journeys, Segments, Forms, Triggers, Opportunities, etc.) Capability to describe integrations of MSD Customer Insights with other Microsoft tools (M365, Copilot products, Azure) Basic to advance level of understanding and knowledge in Power Apps, Power Automate Proficient in marketing research and analysis Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Qualifications Your experience counts! MBA from a tier 1 institute with preferably bachelors degree in marketing, computer science, or a related field Proven working experience of 5+ years working on B2B Marketing automation solution such as Microsoft Dynamics 365 Marketing, Marketo, AJO, Pardot, Eloqua Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM) Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques. Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys Have knowledge of lead management in CRM (across marketing, sales and service), B2B Marketing processes, MQL, SQL etc. Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, AJO, Eloqua Strong oral and written communication skills, including presentation skills.

About LeadSquared: One of the fastest-growing SaaS companies in the CRM space, LeadSquared empowers organizations with the power of automation More than 1700 customers with 2 lakhs+ users across the globe utilize the LeadSquared platform to automate their sales and marketing processes and run high-velocity sales at scale We are backed by prominent investors such as Stakeboat Capital, Jyoti Bansal, and Gaja Capital to name a few We raised $153mn in our latest Series C funding round from WestBridge Capital, and were now Indias 103rd Unicorn! We are expanding rapidly and our 1100+ strong and still growing workforce is spread across India, the U S, the Middle East, ASEAN, ANZ, and South Africa Among the Top 50 fastest-growing tech companies in India as per Deloitte Fast 50 programs Frost and Sullivans 2019 Marketing Automation Company of the Year award Among Top 100 fastest growing companies in FT 1000: High-Growth Companies Asia- Pacific Listed as Top Rates Product on G2Crowd, GetApp, and TrustRadiusLocation: Cessna Business Park (Bangalore)-WFOReports to the VP of EngineeringEngineering @ LeadSquaredAt LeadSquared, we like being up to date with the latest technology and utilizing the trending tech stacks to build our product By joining the engineering team, you get to work first-hand with the latest web and mobile technologies and solve the challenges of scale, performance, security, and cost optimization Our goal is to build the best SaaS platform for sales execution in the industry and what better place than LeadSquared for an exciting careerThe RoleWe are looking for Lead Frontend Developer who have experience building high performance responsive websites using React (or similar), The role involves architecting, designing and developing high quality UI components and browser applications in JavaScript frameworks such as React Responsibilities: Designing, developing, and testing front-end Web applications Accurately translate user and business needs into functional frontend code Building reusable code/libraries to develop and enhance the web application Automate unit tests Key Requirements: 5+ years of experience in building responsive web applications Strong understanding of HTML, CSS, Advanced JS, React js, Redux, ES6+, AG Grid etc GIT experience is a prerequisite Optimize application for maximum speed and scalability, including cross-browser compatibility issues and polyfills Experience in working on large scale enterprise applications Must have strong debugging and troubleshooting skills with clear understanding of how to design and develop reusable, maintainable and debuggable applications Experience in High charts or any such JavaScript framework in building reports/charts Exposure to AWS is good to have

Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling. Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails. Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals. Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders. Use customer data, such as web behavior, to drive the message and content personalization. Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift. Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices. Requirements 3 years of B2B email marketing experience Proven track record of successful email campaigns Experience with email automation platforms Ability to analyze and report on email performance Strong understanding of email deliverability best practices Experience with A/B testing and optimization Knowledge of GDPR and CAN-SPAM regulations

By joining the engineering team, you get to work first-hand with the latest web and mobile technologies and solve the challenges of scale, performance, security, and cost optimization Our goal is to build the best SaaS platform for sales execution in the industry and what better place than LeadSquared for an exciting careerThe RoleLeadSquared platform and product suite are 100% on the cloud and currently all on AWS The product suite comprises of a large number of applications, services, and APIs built on various open-source and AWS native tech stacks and deployed across multiple AWS accounts The role involves leading the mission-critical responsibility of ensuring that all our online services are available, reliable, secure, performant, and running at optimal costs We firmly believe in a code and automation-driven approach to Site Reliability Responsibilities: Taking ownership of release management with effective build and deployment processes by collaborating with development teams Infrastructure and configuration management of production systems Be a stakeholder in product scoping, performance enhancement, cost optimization, and architecture discussions with the Engineering leaders Automate DevOps functions and full control of source code repository management with continuous integration Strong understanding of Product functionality, customers use cases, and architecture Prioritize and meet the SLA for incidents and service management; also, to ensure that projects are managed and delivered on time and quality Recommend new technologies and tools that will automate manual tasks, better observability, and faster troubleshooting Need to make sure the team adheres to compliance and company policies with regular audits Motivating, empowering, and improving the team s technical skills Requirements: 13+ years experience in building, deploying and scaling software applications on AWS cloud (Preferably in SaaS) Deep understanding of observability and cost optimization of all major AWS services - EC2, RDS, Elasticsearch, Redis, SQS, API Gateway, Lambda, etc AWS certification is a plus Experience in building tools for deployment automation and observability response management for AWS resources NET, Python, and CFTs or Terraform are preferred Operational experience in deploying, operating, scaling, and troubleshooting large-scale production systems on the cloud Strong interpersonal communication skills (including listening, speaking, and writing) and ability to work well in a diverse, team-focused environment with other DevOps and engineering teams Function well in a fast-paced, rapidly changing environment 5+ years experience in people management Why Should You ApplyFast-paced environment Accelerated Growth & Rewards Easily approachable management Work with the best minds and industry leaders Flexible work timingsInterestedIf this role sounds like you, then apply with us! You have plenty of room for growth at LeadSquared

About LeadSquared:One of the fastest growing SaaS companies in the CRM space, LeadSquared empowers organizations with the power of automation More than 2000 customers with 2 lakhs+ users across the globe utilize the LeadSquared platform to automate their sales and marketing processes and run high velocity sales at scale We are backed by prominent investors such as WestBridge Capital, IFC, Stakeboat Capital, and Gaja Capital to name a few We are expanding rapidly and our 1300+ strong and still growing workforce is spread across India, the U S, Middle East, ASEAN, ANZ, and South Africa Among Top 50 fastest growing tech companies in India as per Deloitte Fast 50 programs Frost and Sullivans 2019 Marketing Automation Company of the Year award Among Top 100 fastest growing companies in FT 1000: High-Growth Companies Asia-Pacific Listed as Top Rates Product on G2Crowd, GetApp and TrustRadiusSales @ LeadSquaredAt LeadSquared, we love fearless Sales Rainmakers Hustle, Work, Repeat is something we live by in sales Your success is directly proportional to the responsibility you hold If you are curious to learn about the business, thrive to be better every single day, have a scaling attitude in your DNA, have the zeal to drive your team to success and love enjoying the exciting perks that come along, we look forward to onboarding you What better way to earn!The Role: Have a customer first mentality Are excellent listeners and know how to ask effective follow-on questions Understand how to tell compelling stories which offer valuable and unique perspectives Have a track record of being closers Develop and manage sales pipeline, prospect and assess sales and move many transactions simultaneously through the sales pipeline Operational responsibilities include accurate pipeline reporting and quarterly sales forecasts are done smoothly and effectively Practice effective, excellent communication with management, customers and support staff Introduce LeadSquareds Solution to Public Sector within the Targeted Geographical Market Have excellent time management and organisational skills Identify Key Decision Makers by performing research and using prospecting tools Perform Client-need Analysis, track their pain-points to develop a reach-out strategy Leverage insight team, customer success team and presales team Youll Need 3-5 years of experience of selling Software Products in one or more of following spaces: CRM, Sales Automation, Marketing Automation, Business Process Automation Demonstrating a software solution over the web meeting is a breeze for you Bachelors degree (or equivalent work experience) business, marketing and sales or related field of study Ability to analyze the customer needs and map them to software solution which addresses the needs is going to be extremely desirable Ability to self-motivate and multi-task and work independently or within a tea

Lead generation . Develop and execute a comprehensive lead generation strategy to attract potential clients along with Marketing and internal team. Identify and leverage appropriate channels such as social media, content marketing, paid advertising, and partnerships! Monitor industry trends and competitor activities to refine the lead generation approach Lead segmentation and qualification Collaborate with marketing and sales teams to establish clear criteria for qualified leads. Collaborate with Analytics team to get the lead scoring system to prioritize and segment leads based on their potential value and readiness to convert. Implement an effective lead nurturing process to engage and educate prospects over time. Sales Funnel optimization and Revenue enhancement Analyze the sales funnel stages and identify bottlenecks or areas of improvement Optimize each stage of the funnel for higher conversion rates, addressing pain points and objections. Help to conduct A/B test landing pages, email campaigns, and other conversion points to enhance effectiveness. Track the conversions done through the lead and manage the Life cycle of these customers . Data Analysis and Optimization Track and analyze key metrics related to the lead funnels performance, such as conversion rates, engagement rates, and ROI.Generate regular reports to provide insights into the effectiveness of different strategies and tactics. Use data-driven insights to make informed decisions and adjust strategies as needed. Technology and Automation &Communication Implement marketing automation tools to streamline lead nurturing and communication processes. Stay up-to-date with the latest marketing technologies and tools to enhance efficiency and effectiveness. Stay informed about industry best practices, emerging trends, and changes in customer behavior. Proactively suggest and experiment with innovative strategies to improve the lead funnels performance. Ensure proper integration between different systems to maintain a seamless flow of data. Collaboration with Internal and LOB stake holders Collaborate with the internal stake holders ,External vendors ( CC) and the LOB stake holders for issuance /Disbursement of cases at each stage of the Lead/Sales Funnel Qualifications: Post Graduate Minimum Experience Level: 3-5 Years Report to: NA

Provide expert support across high-complexity SFMC campaign implementations. Contribute to innovation in Marketing Automation and Customer Relationship Management platforms through deep technical expertise in Salesforce Marketing Cloud. Collaborate cross-functionally to drive value and ensure successful delivery of email marketing campaigns, advanced/touchpoint journeys, and understand data integrations. Key Responsibilities Hands-on experience in implementing and configuring Salesforce Marketing Cloud modules, including Journey Builder, Automation Studio, Cloud Pages, Contact Builder, and Email Studio. Act as an Email Specialist and SFMC Admin, managing campaign execution, customer journeys, and data model alignment to business needs. Translate business goals into scalable technical solutions in SFMC, including AMPscript, SQL queries, and automation workflows. Collaborate with cross-functional teams to understand marketing objectives and transform them into meaningful customer experiences. Ensure platform stability and adoption through best practices in governance, quality checks, and user support. Coordinate with global business teams and stakeholders to gather requirements and deliver SFMC-based marketing solutions on time. Keep up with the latest features and roadmap updates from Salesforce Marketing Cloud to continually enhance campaign performance. Essential Requirements bachelors or masters degree in technology, Marketing, or a related discipline. 4-6 years of hands-on experience working with Salesforce Marketing Cloud. Strong experience with AMPscript, SQL, and journey configuration. Proven experience in end-to-end campaign building and deployment. Experience with advanced modules including Einstein features, Distributed Marketing, and Mobile Studio is an added advantage. Familiarity with Data Cloud and Google Analytics is an added advantage. Understanding of marketing KPIs and ability to analyze campaign effectiveness using reporting tools or dashboards. Soft Skills Joint Value Creation: Ability to collaborate effectively to create value for all stakeholders. Dynamic, results-oriented team player who contributes positively to team success. Exhibit organizational agility, creativity, strategic & strong analytical thinking. Excellent presentation skills and storyboarding skills. Excellent interpersonal and communication skills. Ability to operate effectively in an international matrix environment.

Marketing Automation & CRM Management: Oversee the management of marketing automation platforms (e.g., SFMC, Marketo) to ensure campaigns are executed efficiently and effectively. Maintain and optimize the integration of marketing systems with CRM (e.g., Salesforce), ensuring data accuracy and seamless handoff of leads to sales. Implement workflows, automations, and segmentation strategies that drive personalized marketing campaigns. Data Management & Analysis: Manage the integrity and quality of marketing data, ensuring accurate tracking of campaign performance and lead data. Conduct regular data hygiene processes, including lead scoring, deduplication, and database segmentation. Provide data-driven insights and recommendations for campaign optimization and performance improvement. Campaign Performance & Reporting: Create and maintain dashboards and reports to track marketing KPIs such as lead generation, funnel conversion, customer acquisition cost (CAC), and return on marketing investment (ROMI). Analyze marketing metrics to assess the effectiveness of campaigns and identify opportunities for improvement. Report on key performance trends and provide actionable insights to the marketing team and senior leadership. Process Optimization & Efficiency: Identify opportunities to streamline marketing processes, reduce inefficiencies, and improve campaign execution speed. Develop and maintain documentation for marketing processes, systems, and workflows. Collaborate with cross-functional teams to ensure alignment of marketing and sales processes, optimizing the lead handoff and conversion process. Technology & Tool Management: Act as the point of contact for marketing technology platforms, ensuring systems are properly configured, maintained, and optimized for performance. Research and evaluate new marketing technologies and tools that could improve the efficiency of the marketing team. Manage relationships with technology vendors and ensure effective use of marketing tools. Essential Skills & Experience Experience 3-5 years of experience in marketing operations, marketing analytics, or a related role. Technical Proficiency: Strong experience with marketing automation platforms (e.g., SFMC, Marketo) and CRM systems (e.g., Salesforce). Proficiency in data analytics tools and reporting platforms (e.g., Google Analytics, Excel, Tableau, Power BI). Familiarity with lead scoring, segmentation, and campaign attribution models. Basic understanding of HTML, email marketing best practices, and web analytics. Analytical Skills: Strong analytical and problem-solving skills with the ability to analyze complex data sets and make data-driven decisions. Process-Oriented Ability to design and improve marketing processes for greater efficiency and effectiveness. Communication Excellent communication skills, with the ability to present complex data and insights to both technical and non-technical stakeholders. Desirable Skills & Experience Experience with advanced marketing analytics techniques (e.g., funnel analysis, attribution modeling, customer journey mapping). Knowledge of data privacy regulations such as GDPR and CCPA and how they impact marketing operations. Certification in marketing automation platforms (SFMC, Marketo) or CRM (Salesforce).

About Subskribe Subskribe is a cutting-edge AI-native CPQ (Configure, Price, Quote) platform specifically designed for fast-growing SaaS companies with enterprise needs. Recognized as the #1 customer-rated CPQ, billing, and revenue recognition platform on G2 for seven consecutive quarters, Subskribe unifies the entire quote-to-revenue process in a single, intuitive system. The platform features DealDesk AI, an intelligent solution that eliminates deal friction and accelerates time-to-close through AI-powered guided selling, smart summarization, and conversational support. Trusted by industry leaders like Zip, Beamery, and Chainguard, Subskribe enables businesses to create complex quotes in seconds, streamline approvals, automate subscription management, and close deals faster all while providing powerful analytics that fuel growth. With implementation timelines measured in weeks rather than years, Subskribe is revolutionizing how modern revenue teams operate in the subscription economy.RetryClaude can make mistakes. Please double-check responses. Position Overview We are seeking a versatile Marketing Specialist based in India to join our team. This role will work directly with Subskribes leadership to conceptualize, develop, and execute marketing initiatives across multiple channels. This is an exciting opportunity for a marketing professional who wants broad exposure and hands-on experience in a fast-paced startup environment. This job requires working late - youll need to be prepared to work until 11am California time (PST/PDT) every day of the week. Key Responsibilities Collaborate closely with leadership to develop marketing strategies aligned with company goals Execute multi-channel marketing campaigns from concept to completion Create and manage content for social media, email, blog, and other platforms Analyze campaign performance and provide data-driven recommendations Assist with event planning and coordination Help build and maintain the companys brand identity across all touchpoints Support lead generation efforts through various marketing activities Stay current with industry trends and competitor activities Qualifications 2-4 years of experience in marketing, preferably in B2B SaaS or technology Bachelors degree in Marketing, Communications, Engineering, or related field, or an MBA Ability to deeply understand a complex enterprise software product Strong written and verbal communication skills in English Experience with digital marketing tools and analytics platforms Ability to work independently and manage multiple projects simultaneously Creative thinking with a data-driven mindset Adaptable and comfortable working in a fast-paced environment Preferred Skills Experience with marketing automation tools (HubSpot, Marketo, etc.) Basic graphic design abilities (Canva, Adobe Creative Suite) Familiarity with SEO/SEM principles Content marketing experience CRM experience What We Offer Opportunity to shape marketing function in a growing startup Direct exposure to leadership team and strategic decision-making Competitive compensation package Flexible work arrangements Professional development opportunities A collaborative, innovative work culture Location This position is based in India with flexible work options. If youre a self-starter who enjoys wearing multiple hats and wants to make a meaningful contribution to a growing company, wed love to hear from you!

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Campaign Classic Good to have skills : NA Minimum 5 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be involved in designing, building, and configuring applications to meet business process and application requirements. Your typical day will revolve around creating innovative solutions to address business needs and ensuring seamless application functionality. Roles & Responsibilities: Expected to be an SME Collaborate and manage the team to perform Responsible for team decisions Engage with multiple teams and contribute on key decisions Provide solutions to problems for their immediate team and across multiple teams Lead the development and implementation of new software applications Conduct code reviews and provide feedback to team members Stay updated on industry trends and best practices to enhance application development processes Professional & Technical Skills: Must To Have Skills: Proficiency in Adobe Campaign Classic Strong understanding of data management and integration Experience in developing and implementing marketing automation campaigns Knowledge of SQL and database management Hands-on experience in troubleshooting and debugging applications Additional Information: The candidate should have a minimum of 5 years of experience in Adobe Campaign Classic This position is based at our Noida office A 15 years full-time education is required Qualification 15 years full time education

Project Role : Application Support Engineer Project Role Description : Act as software detectives, provide a dynamic service identifying and solving issues within multiple components of critical business systems. Must have skills : Cloud Contact Center Implementation Good to have skills : NA Minimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Support Engineer, you will act as software detectives, providing a dynamic service identifying and solving issues within multiple components of critical business systems. Your typical day involves troubleshooting and resolving technical issues to ensure seamless operations. Roles & Responsibilities: Expected to perform independently and become an SME. Required active participation/contribution in team discussions. Contribute in providing solutions to work related problems. Proactively identify and resolve technical issues within critical business systems. Collaborate with cross-functional teams to troubleshoot and address system malfunctions. Develop and implement strategies to enhance system performance and reliability. Document troubleshooting steps and solutions for future reference. Provide training and support to end-users on system functionalities. Professional & Technical Skills: Must To Have Skills: Proficiency in Cloud Contact Center Implementation. Strong understanding of cloud-based contact center solutions. Experience in troubleshooting and resolving technical issues in a contact center environment. Knowledge of telephony systems and call routing technologies. Hands-on experience with contact center analytics tools. Familiarity with CRM integration and API configurations. Additional Information: The candidate should have a minimum of 3 years of experience in Cloud Contact Center Implementation. This position is based at our Bengaluru office. A 15 years full time education is required. Qualification 15 years full time education

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Campaign Classic Good to have skills : NA Minimum 2 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be responsible for designing, building, and configuring applications to meet business process and application requirements. You will work on developing solutions to enhance business operations and streamline processes. Roles & Responsibilities: Expected to perform independently and become an SME. Required active participation/contribution in team discussions. Contribute in providing solutions to work-related problems. Collaborate with cross-functional teams to understand project requirements. Develop and implement software solutions to meet business needs. Conduct code reviews and provide feedback to team members. Troubleshoot and debug applications to ensure optimal performance. Stay updated on industry trends and technologies to suggest improvements. Professional & Technical Skills: Must To Have Skills: Proficiency in Adobe Campaign Classic. Strong understanding of database management systems. Experience in developing and implementing marketing automation campaigns. Knowledge of HTML, CSS, and JavaScript for front-end development. Hands-on experience with API integrations and web services. Additional Information: The candidate should have a minimum of 2 years of experience in Adobe Campaign Classic. This position is based at our Bengaluru office. A 15 years full-time education is required. Qualification 15 years full time education

Gushwork.ai is one of the fastest-growing AI startups globally, combining cutting-edge AI with human expertise to help businesses scale marketing operations efficiently. In just one year, we ve partnered with 200+ businesses, driving success through AI-assisted SEO and marketing automation. We ve raised $10M+ from top global investors, including Lightspeed, SIG, B Capital, and Beenext, and are building the world s largest AI+human marketing engine. Our mission is to enable businesses to do more with less through AI-driven growth solutions. Role Overview GTM Strategy & Execution: Own the end-to-end go-to-market plan, including positioning, messaging, pricing input, and channel strategy for the U.S. SMB segment. Brand-Led Client Acquisition: Develop and drive a compelling brand strategy to attract inbound interest and increase visibility among ideal client profiles. Lead Generation: Design and execute lead-gen strategies using a mix of paid (Google, Meta, LinkedIn, etc.) and organic (SEO, content, partnerships) channels. Growth Experimentation: Set up and run growth experiments to identify scalable acquisition levers. Own conversion funnel metrics and continuously optimize them. CRM & Martech Stack: Leverage tools like HubSpot and others for marketing automation, lead nurturing, and performance tracking. Market Understanding: Build a deep understanding of the U.S. SMB landscape, customer pain points, and competitive landscape to inform marketing and product direction. Cross-Functional Collaboration: Work closely with Sales, Product, and Customer Success teams to ensure tight alignment on growth goals and execution. Reporting & Insights: Track KPIs and provide actionable insights to leadership for continuous improvement. What We re Looking For 3-6 years of experience in B2B startups or consulting firms with a strong growth/marketing focus. Prior experience targeting the U.S. SMB market is strongly preferred. Proven experience in building and executing GTM plans. Hands-on experience with paid and organic acquisition channels. Strong understanding of branding and storytelling for client acquisition. Martech-savvy; experience with HubSpot or equivalent CRM/marketing automation tools. Analytical and data-driven mindset with the ability to translate numbers into strategy. Self-starter, highly execution-oriented, and comfortable working directly with founders. Nice to Have: Experience in early-stage or zero-to-one environments. Background in SaaS or professional services. Ability to build and manage small teams or external vendors.

Job Description About the Role We re looking for a data-driven, hands-on Digital Marketing Lead to build and scale a high-performance growth engine for Finmo. You ll lead core demand generation programs across paid media, SEO, website optimization, and account-based marketing, owning the full funnel from awareness to qualified lead. You ll also bring deep expertise in HubSpot, building and optimizing marketing automation flows that convert. This is a strategic and execution-focused role, ideal for someone who thrives on testing, optimization, and driving measurable growth in a B2B fintech environment. What You ll Do Performance Marketing & ABM Plan and execute high-performing paid media campaigns across LinkedIn, Google, and other digital channels to drive brand awareness, lead generation, and pipeline growth Build and scale Account-Based Marketing (ABM) programs targeting CFOs and finance leaders across mid-market companies using a combination of online tactics (paid media, email nurtures, content personalization) and offline initiatives (executive roundtables, intimate events, direct mail) Work closely with sales to align on target accounts, personalize outreach strategies, and optimize conversion across the ABM funnel Track campaign performance across channels and accounts, continuously optimizing based on insights and business outcomes Marketing Automation & CRM (HubSpot) Build and manage HubSpot workflows for lead nurturing, scoring, segmentation, and lifecycle campaigns Execute email marketing programs that engage prospects and retain customers Maintain CRM hygiene and ensure smooth integration between marketing and sales funnels Funnel Analytics & Optimization Own performance reporting across all digital channels and lead stages, from impressions and clicks to MQLs and pipeline contribution Run experiments and A/B tests to improve conversion rates and ROI SEO, SEM and Website Optimization Own and manage Finmo s overall SEO strategy, focusing on performance monitoring, content gaps, and keyword opportunities while working closely with external SEO agencies for execution Oversee SEM strategy, including managing paid search campaigns across Google Ads and other platforms to drive targeted traffic and improve keyword rankings Optimize the Finmo website to improve user journeys, conversion rates, and organic lead generation Qualifications Required knowledge and experience 6-8 years of experience in digital marketing, ideally in B2B SaaS or fintech Familiarity with ABM tools and strategies targetin

About us: Edumilestones (etsb: 2010), is a B2B company. At core, we are a premium training and technology solutions and service provider helping set up, establish and scale independent business ventures into the field of career counselling and study abroad counselling across 30+ countries. Job Overview: Were looking for a passionate and results-driven Digital Marketer to join our dynamic team and play a pivotal role in shaping the future of our marketing strategy and lead generation efforts. If you're a go-getter with a creative mindset and thrive in a fast-paced environment, this is your opportunity to make a tangible impact. As the Digital Marketing Strategist , you will be responsible for developing, executing, and optimizing innovative lead generation marketing strategies that drive business growth, generate quality leads, and enhance brand visibility. You will lead all aspects of our marketing function, from digital campaigns and content marketing, webinars, and lead generation and nurturing. Key Responsibilities: Lead Generation Strategy Develop and execute targeted lead generation strategies for the educational and edtech markets. Create integrated marketing plans utilizing both online and offline channels to capture and engage leads, especially targeting educational institutions, educators, and edtech professionals. Digital Marketing & Campaign Execution Plan, launch, and optimize digital marketing campaigns across social media, search engines, and relevant industry platforms. Manage content marketing strategies to engage and educate audiences through blogs, articles, and educational resources. Utilize SEO and SEM best practices to boost online visibility and drive high-quality traffic. Email Marketing Design and implement targeted email marketing campaigns to nurture leads and promote valuable content and events. Analyze email campaign performance and optimize messaging for better engagement and conversion. Webinars & Virtual Events Plan, coordinate, and host webinars and virtual events focused on educational trends and our products/services. Develop engaging presentations that highlight our value proposition to potential leads and clients. Lead Management & Nurturing Design lead nurturing campaigns to guide prospects through the sales funnel. Implement lead scoring and segmentation strategies to personalize engagement and optimize conversions. Track and analyze lead generation metrics to refine and improve marketing strategies. Market Research & Strategy Optimization Conduct market research to stay ahead of trends, identify customer needs, and analyze the competitive landscape. Utilize data-driven insights to refine strategies and improve overall performance. Required Competencies: Proficiency in digital marketing tools and platforms (e.g., Google Ads, SEO/SEM, email marketing platforms). Go-getter Approach Highly analytical and Strategic Mindset Additional Information: Work Hours: 10:30 AM to 6:30 PM Days: Monday Saturday (except second Saturday) Employment Type: Full-time (permanent) work from office role Location: Koramangala, Bangalore Why Youll Love Working Here: Competitive salary with growth opportunities. A culture that values teamwork, work-life balance, social events. Ready to make a difference? Apply today by sending your resume and a cover letter to hr@edumilestones.com We cant wait to see how youll contribute to our amazing team!!

About the job: Key responsibilities: 1. Develop, execute, and manage digital marketing campaigns (SEO, SEM, email, social media, paid ads) 2. Create and manage content across platforms (blogs, landing pages, LinkedIn, Instagram, etc) 3. Collaborate with the design and product teams to produce engaging visuals and content 4. Optimize marketing funnels to increase website traffic, conversions, and customer engagement 5. Analyze campaign performance and provide regular reports with actionable insights 6. Monitor trends in digital marketing, real estate tech, and competitor activity 7. Manage and grow SigmaValue's online presence and community engagement Requirements: 1. Minimum 2 years of hands-on experience in digital marketing 2. Strong understanding of SEO, Google Ads, social media platforms, and analytics tools (Google Analytics, SEMrush, etc) 3. Experience with content creation for B2B or SaaS, ideally in the real estate or tech sector 4. Excellent communication, writing, and storytelling skills 5. Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp) is a plus 6. Ability to work independently and deliver results in a fast-paced environment Preferred qualifications: 1. Prior experience in real estate, proptech, or fintech sectors 2. Basic graphic design skills (Canva, Adobe Suite) for content support 3. Video marketing or short-form content creation (Reels, YouTube Shorts, etc) Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 3,00,000 - 4,00,000 /year Experience: 1 year(s) Deadline: 2025-06-11 23:59:59 Skills required: Social Media Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Copywriting, Affiliate Marketing, Content Marketing, Canva, Display Ads and Marketing Automation Other Requirements: 1-3 years of experience About Company: Sigma Value is building India's most innovative PropTech ecosystem, transforming how developers, investors, and institutions make real estate decisions. Our flagship products include: Real Estate Simulator - Visualize development outcomes, demand-supply analytics, and pricing scenarios. PropGPT - AI-powered assistant for decision-making in real estate based on actual transaction data. Data Intelligence Dashboard - Hyperlocal insights and trends to power project feasibility and sales strategies. We are now scaling across geographies and building globally scalable tech solutions.