Digital Marketing Lead

Job Description About the Role We re looking for a data-driven, hands-on Digital Marketing Lead to build and scale a high-performance growth engine for Finmo. You ll lead core demand generation programs across paid media, SEO, website optimization, and account-based marketing, owning the full funnel from awareness to qualified lead. You ll also bring deep expertise in HubSpot, building and optimizing marketing automation flows that convert. This is a strategic and execution-focused role, ideal for someone who thrives on testing, optimization, and driving measurable growth in a B2B fintech environment. What You ll Do Performance Marketing & ABM Plan and execute high-performing paid media campaigns across LinkedIn, Google, and other digital channels to drive brand awareness, lead generation, and pipeline growth Build and scale Account-Based Marketing (ABM) programs targeting CFOs and finance leaders across mid-market companies using a combination of online tactics (paid media, email nurtures, content personalization) and offline initiatives (executive roundtables, intimate events, direct mail) Work closely with sales to align on target accounts, personalize outreach strategies, and optimize conversion across the ABM funnel Track campaign performance across channels and accounts, continuously optimizing based on insights and business outcomes Marketing Automation & CRM (HubSpot) Build and manage HubSpot workflows for lead nurturing, scoring, segmentation, and lifecycle campaigns Execute email marketing programs that engage prospects and retain customers Maintain CRM hygiene and ensure smooth integration between marketing and sales funnels Funnel Analytics & Optimization Own performance reporting across all digital channels and lead stages, from impressions and clicks to MQLs and pipeline contribution Run experiments and A/B tests to improve conversion rates and ROI SEO, SEM and Website Optimization Own and manage Finmo s overall SEO strategy, focusing on performance monitoring, content gaps, and keyword opportunities while working closely with external SEO agencies for execution Oversee SEM strategy, including managing paid search campaigns across Google Ads and other platforms to drive targeted traffic and improve keyword rankings Optimize the Finmo website to improve user journeys, conversion rates, and organic lead generation Qualifications Required knowledge and experience 6-8 years of experience in digital marketing, ideally in B2B SaaS or fintech Familiarity with ABM tools and strategies targetin