Founders Office (Growth)

Job Description

Gushwork.ai is one of the fastest-growing AI startups globally, combining cutting-edge AI with human expertise to help businesses scale marketing operations efficiently. In just one year, we ve partnered with 200+ businesses, driving success through AI-assisted SEO and marketing automation. We ve raised $10M+ from top global investors, including Lightspeed, SIG, B Capital, and Beenext, and are building the world s largest AI+human marketing engine. Our mission is to enable businesses to do more with less through AI-driven growth solutions. Role Overview GTM Strategy & Execution: Own the end-to-end go-to-market plan, including positioning, messaging, pricing input, and channel strategy for the U.S. SMB segment. Brand-Led Client Acquisition: Develop and drive a compelling brand strategy to attract inbound interest and increase visibility among ideal client profiles. Lead Generation: Design and execute lead-gen strategies using a mix of paid (Google, Meta, LinkedIn, etc.) and organic (SEO, content, partnerships) channels. Growth Experimentation: Set up and run growth experiments to identify scalable acquisition levers. Own conversion funnel metrics and continuously optimize them. CRM & Martech Stack: Leverage tools like HubSpot and others for marketing automation, lead nurturing, and performance tracking. Market Understanding: Build a deep understanding of the U.S. SMB landscape, customer pain points, and competitive landscape to inform marketing and product direction. Cross-Functional Collaboration: Work closely with Sales, Product, and Customer Success teams to ensure tight alignment on growth goals and execution. Reporting & Insights: Track KPIs and provide actionable insights to leadership for continuous improvement. What We re Looking For 3-6 years of experience in B2B startups or consulting firms with a strong growth/marketing focus. Prior experience targeting the U.S. SMB market is strongly preferred. Proven experience in building and executing GTM plans. Hands-on experience with paid and organic acquisition channels. Strong understanding of branding and storytelling for client acquisition. Martech-savvy; experience with HubSpot or equivalent CRM/marketing automation tools. Analytical and data-driven mindset with the ability to translate numbers into strategy. Self-starter, highly execution-oriented, and comfortable working directly with founders. Nice to Have: Experience in early-stage or zero-to-one environments. Background in SaaS or professional services. Ability to build and manage small teams or external vendors.