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Jade Global
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Manager Marketing

Manager Marketing

Jade Global

7 - 12 years

8 - 12 Lacs

Pune

Posted:4 days ago| Platform:

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Skills Required

performance marketing project management marketing google analytics crm digital marketing email marketing marketing management asana marketing automation demand generation salesforce b2b campaigns lead generation marketo seo hubspot jira

Work Mode

Work from Office

Job Type

Full Time

Job Description

Manager Marketing0
We are seeking a data-driven and strategic Marketing Manager Demand Generation to lead
pipeline growth, lead generation, and ABM initiatives for our B2B IT services. This role will focus on
developing, executing, and optimizing multi-channel campaigns to drive high-quality leads and revenue for our sales teams.
Key Responsibilities

Demand Generation Strategy: Develop and execute demand generation programs, including
ABM, paid media, email marketing, SEO, content marketing, and webinars to generate MQLs and SQLs.

Campaign Execution & Optimization: Create and manage integrated
multi-touch campaigns targeting key industries and personas, optimizing for conversion and engagement.

Lead Nurturing: Design and implement
lead nurturing programs using marketing automation tools (e.g., Marketo, HubSpot, Pardot) to accelerate the buyers journey.

Sales Alignment: Collaborate closely with
sales, SDR teams, and account managers to ensure marketing efforts drive sales pipeline and revenue growth.

Performance Tracking & Reporting: Use analytics and marketing dashboards to
track KPIs, measure ROI, and optimize campaign performance.

Content & Messaging: Work with content, SMEs, and service line teams to develop compelling
thought leadership, case studies, landing pages, and email sequences that resonate with IT decision-makers.

Event & Webinar Marketing: Plan and promote
virtual and in-person events to engage prospects and customers.

Partnership & Vendor Management: Manage relationships with
agencies, media partners, and technology vendors to enhance campaign performance.

Qualifications & Experience

7+ years of experience in
B2B demand generation, digital marketing, or growth marketing in the IT services, SaaS, or technology space.

Proven track record in
ABM, paid media (LinkedIn, Google Ads), and marketing automation tools (HubSpot).

Strong understanding of
buyer journeys, intent-based marketing, and conversion rate optimization (CRO).

Experience working closely with
sales teams to drive pipeline and revenue impact.

Data-driven mindset with expertise in
Google Analytics, CRM (Salesforce), and performance marketing metrics.

Excellent
communication and project management skills (Used Asana or Jira)

Why Join Jade Global

Fast-growing IT services company with a dynamic and collaborative culture.

Opportunity to work on cutting-edge
cloud, digital, and AI-driven initiatives.

Competitive compensation, benefits, and career growth opportunities.

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Jade Global

Information Technology and Services

San Diego

500+ Employees

411 Jobs

Key People

Neeraj Kumar

CEO
Ankur Choudhary

CFO
Priti Sinha

Chief Operating Officer

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Manager Marketing