Market Development Officer

Role Overview

A Market Development Executive identifies and pursues new market opportunities to grow the company’s presence and revenue. They blend market research, strategy, and relationship-building to expand into new customer segments or territories.

• Market Research & Analysis

Conduct in-depth market research to assess customer needs, trends, and competitors. Use these insights to shape go-to-market strategies.

• Strategy Development & Execution

Develop and implement targeted plans for entering new markets or customer segments. Monitor performance and adjust tactics accordingly.

• Lead Generation & Sales Support

Collaborate closely with sales and marketing to generate leads, pitch new propositions, and close deals. Support CRM pipeline development and stakeholder outreach. repvue.com+9ca.jooble.org+9jobsearch.insight.com+9

• Relationship Management

Build and maintain strong relationships with key partners, prospects, and clients. Serve as a trusted liaison with internal teams like product, sales, and service.

• Performance Tracking & Reporting

Track KPIs like market penetration, revenue growth, and campaign ROI. Prepare and present monthly/quarterly performance reports.

• Cross-functional Collaboration

Work with product, marketing, and sales teams to align on product launches, pricing strategies, and promotional initiatives.

• Events & Partnerships

Identify and engage potential strategic partners. Represent the company at trade

Qualifications & Skills

• Education

10th or 12th /diploma/graduation

• Experience
• fresher 0-1 years in market development, business development, or strategic sales. Proven track record in entering new markets or launching products.
• Core Skills
• Analytical & Strategic Thinking: Strong market research and planning acumen.
• Communication & Negotiation: Effective relationship-building at all organizational levels.
• Project Management: Ability to handle multiple initiatives and campaigns.
• CRM & Tech Tools: Skilled in Salesforce/MS Office/MS Excel; familiarity with marketing analytics tools.

Nice-to-Haves

• Industry-specific experience (tech, telecom, FMCG, B2C, etc.).
• Familiarity with digital marketing, pricing strategy, or partner ecosystem management.

Success Metrics

• Market expansion: number of new regions or segments entered.
• Revenue contribution: deals closed, pipeline growth.
• Campaign performance: lead-to-conversion rate, ROI, partner engagement.
• CRM usage and accuracy in reporting.

Summary

The Market Development Executive is a strategic growth driver who:

• Identifies and analyzes new markets.
• Executes go-to-market plans in partnership with internal teams.
• Builds and nurtures relationships with prospects and partners.
• Tracks and reports performance against clear KPIs.

Job Types: Full-time, Permanent, Fresher

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Life insurance
• Provident Fund

Schedule:

• Day shift
• Morning shift
• Night shift

Language:

• Tamil (Preferred)

Work Location: In person