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1.0 - 4.0 years

2 - 6 Lacs

mumbai

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Key Responsibilities: Implement and migrate tagging using Adobe Launch / AEP Web SDK with XDM schema alignment and Adobe Edge Network integration. Audit, validate, and maintain tagging consistency across Dev/QA/Prod. Set up campaign attribution (UTM/CID), visitor ID stitching (ECID/hashed IDs), and mapping to Analytics & CJA. Configure datasets, metrics, and segments for cross-channel analysis. Integrate and QA Adobe Target A/B testing & personalization, ensuring A4T reporting accuracy. Establish governance for naming, version control, change tracking, and performance optimization. Build and maintain Tableau dashboards with stakeholder-defined KPIs. Develop and validate SQL queries combining clickstream and non-clickstream datasets in Snowflake. Use LogRocket for behavioral insights, heatmaps, and UX improvement. Provide training, client consultation, and ongoing Adobe platform enablement. Qualifications: Proven expertise in Adobe Launch , AEP Web SDK , Adobe Analytics , Adobe Target , and CJA . Strong skills in Tableau , SQL (Snowflake) , and data governance. Experience with personalization strategy, tag performance optimization, and cross-team collaboration.

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2.0 - 5.0 years

7 - 11 Lacs

gurugram

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Digital Marketing Job Responsibilities : - Hands on experience of creating and optimizing Google Ads PPC Campaigns is a MUST - Hands on experience of creating and optimizing Facebook and Instagram Campaigns is a MUST - Good to have experience of creating LinkedIn Ads - Good Knowledge around Technical SEO and not just backlinks, meta information around the pages and link building is a must have - Good command on writing content across the pages is a must - Maintaining our social media presence across all digital channels. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). - Identify trends and insights, and optimize spend and performance based on the insights. - Brainstorm new and creative growth strategies. - Collaborate with internal teams to create landing pages and optimize user experience. Requirements : - Experience in Digital Marketing and SEO - Social Media Management - Good Oral/Verbal Communication - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook, Omniture, WebTrends)

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5.0 - 8.0 years

2 - 6 Lacs

mumbai

Work from Office

Skill required: Delivery - Digital Analytics Designation: I&F Decision Science Practitioner Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 Years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for Customer Insights Analytics Insights Market research Familiarity with tools like Kantar Track, Power BI Adaptable and flexible Agility for quick learning Commitment to quality Written and verbal communication Ability to work well in a team Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day-to-day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Qualification Any Graduation

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12.0 - 14.0 years

8 - 13 Lacs

bengaluru

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JR: R00213925 Experience: 12-14Years Educational Qualification: Any Degree ---- Job Title - GN - SONG - Service - Sprinklr Manager Management Level: 7-Manager Location: Bengaluru, BDC7A Must-have skills: Client Counseling Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of these, you will Understand market and customer challenges: Create business case and strategic transformation roadmap based on market trends. Help in promoting and providing Sprinklr Unified CXM solutions to customers :Collaborate with the Sprinklr Ecosystem including product demonstrations, partner training assistance, pricing strategies, documentation, and client engagement. Drive Partner support activities: A strong focus on nurturing deeper, more strategic relationships with key parties. Develop requirements based on leadership input: Performance/Status reporting, Problem Solving and Conflict Management Act as a subject matter expert on Sprinklr Unified CXM :providing expertise on CCaaS transformation client projects across the entire delivery lifecycle. Bring your best skills forward to excel at the role: Experience working with Customer Service Operations: Experience in Contact Center channels, leading Customer Service operations assessment/benchmarking, identifying gaps and deriving business case for driving improvements. Experience implementing Omnichannel self-service/IVR and Omni-Channel Orchestration Routing: Experience with Sprinklr Unified CXM. In-depth knowledge and know-how of Customer Service Operations: Cross-industry experience, functional and hands on experience on Voice and Non-Voice (SMS, Email, Chat etc.) Contribute to client RFP by crafting and delivering engaging presentations , facilitating detailed technical workshops, assisting in RFPs, and executing Proofs of Concept (POC) to showcase Sprinklr solutions and their alignment with customer needs. Proactively identifying customer needs through a technical benefits assessment: Carefully building the business value of the solution, to assist with overcoming potential objections to proposed technical solutions. Knowledge of solution designs that include integrations between Sprinklr and 3rd party solutions for CRM, such as Salesforce and Adobe Experience with Cloud contact center technologies ranging from IP Telephony, Intelligent Routing, Workflow Automation, Self Service, Workforce Optimization, Outbound Engagement, Social Media Engagement, Digital (DX), Unified communications (UC) and Analytics. Professional & Technical Skills: - Relevant experience in the required domain. - Strong analytical, problem-solving, and communication skills. - Ability to work in a fast-paced, dynamic environment. Functional and hands-on experience in Voice and Non-Voice (SMS, Email, Chat etc.) applications solutioning using Sprinklr Service solutions. Experience in leveraging Sprinklr product solution to automate customer service processes like Interaction Service enhancement, Agent experience. Reporting etc. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. About Our Company | Accenture Qualification Experience: 12-14Years Educational Qualification: Any Degree

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2.0 - 4.0 years

8 - 12 Lacs

noida

On-site

We are looking for a results-driven SEO Manager to lead our search engine optimization efforts and enhance our digital presence. The ideal candidate should have hands-on experience in SEO/SEM strategies and team leadership, with the ability to drive organic traffic, improve SERP rankings, and deliver measurable ROI. Key Responsibilities: - Develop, implement, and monitor effective SEO strategies aligned with business goals. - Conduct detailed keyword research and stay updated with algorithm changes. - Track and analyze SEO KPIs such as traffic, bounce rate, keyword rankings, etc. - Prepare and present SEO performance reports and recommend optimization actions. - Manage and mentor a team of SEO professionals including team leads and executives. - Collaborate with developers, content creators, and marketing teams to optimize site structure and content. - Identify and implement process improvements to boost productivity and efficiency. - Stay abreast of emerging SEO trends, tools, and best practices. Requirements: - Proven experience as an SEO Manager, SEM Manager, or in a similar role. - In-depth understanding of current SEO techniques and tools. - Proficiency with tools like Screaming Frog, MOZ, SEMrush, Ahrefs, and Google Analytics. - Strong leadership, organizational, and communication skills. - Analytical mindset with a passion for data and performance metrics. - Ability to work collaboratively across departments. - MBA in Business or Marketing is preferred

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4.0 - 6.0 years

12 - 18 Lacs

noida

On-site

We have an urgent requirement for "PPC Manager" profile, Kindly find the company profile along with the Job Description below . Graygraph Technologies, is an IT services provider company which has skills and expertise to facilitate complex business solutions. We offer services like software development, web development, Content Management Solutions and Creative Design from the very beginning until the end. Roles & Responsibilities: - Participate in forming effective paid search strategies. - Launch and optimize various PPC campaigns. - Oversee accounts on search platforms (e. Google AdWords, Facebook, Linkedin). - Be involved in keyword selection and audience targeting. - Monitor budget and adjust bids to gain better ROI. - Track KPIs to assess performance and pinpoint issues. - Produce reports for management (e. dashboards). - Write attractive and concise copy for adverts. - Suggest and develop new campaigns across multiple channels. - Maintain partnerships with PPC ad platforms and vendors. - Find ways to reduce risk of click fraud. - Find ways to show performance for low budget campaigns. - Keep abreast of PPC and SEM trends. Requirements and skills: - Proven 4-5 years experience with Digital Marketing Agency background. - Knowledge of SEO and digital marketing concepts. - Familiarity with multiple platforms (e. AdWords, Facebook, Linkedin) is preferred. - Working knowledge of analytics tools (Google GA4, Microsoft Clarity and other tools. - Understanding of HTML and XML is a plus. - Proficient in MS Office (particularly Excel). - Excellent communication skills. - Analytical thinking with strong math skills. - Degree in Marketing, Digital Media or a related field; AdWords certification is a plus. Salary Package: Depends on skills. Working Days: Monday to Friday. Shift: Day Shift (10:00 am 7:00 pm). Exp : 4 to 6 years

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5.0 - 9.0 years

25 - 35 Lacs

gurgaon/gurugram

On-site

Key Responsibilities: 1) SEO (Organic Search): - Lead all aspects of SEO - on-page, off-page, and technical - to grow visibility for key search terms across geographies. - Conduct keyword research, competitor benchmarking, and regular site audits. - Improve rankings, organic traffic, and conversion from web channels. - Collaborate with tech and content teams to continuously improve crawlability, structure, and relevance. 2) SEM (Paid Search Campaigns): - Plan and manage paid campaigns on Google, Bing, and other relevant platforms. - Drive performance across lower-funnel and upper-funnel campaigns to support occupancy. - Optimize ads, landing pages, bids, and targeting to reduce CPL and maximize ROI. - Run experiments to improve campaign performance at scale. 3) Analytics & Reporting: - Monitor key SEO and SEM metrics using tools like GA4, Google Ads, Search Console, SEMrush/Ahrefs, and Data Studio. - Own reporting and insights dashboards to track progress across funnel stages. - Use performance data to drive continuous improvement and decision-making. What We're Looking For: - 5-8 years of experience in SEO and SEM roles, preferably in high-growth consumer tech/startup environments. - Strong understanding of search algorithms, ad platforms, and web analytics. - Hands-on experience with tools like Google Ads, GA4, SEMrush, Ahrefs, and Google Tag Manager. - Strong analytical and problem-solving skills. - Ability to manage cross-functional stakeholders and external agencies. - Proven ability to work in a fast-paced, result-oriented setup.

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9.0 - 12.0 years

26 - 34 Lacs

gurgaon/gurugram

On-site

About Park+: Park+ is the largest community of 20 Million+ car owners in India. We are building the Super app for car users. We are solving day-to-day problems faced by car users and hence, bringing delight back to car ownership. We have built technology-led solutions for Parking, FASTag and Access control in Malls, Corporate parks & Apartments. Park+ allows users to discover, book and pay for Parking across India. In just over 5 years of our existence, every third car in India is already on the Park+ platform. Park+ is a series C funded start-up and had raised USD 50Mn from marquee investors including Sequoia Capital, Epiq Capital and Matrix Partners, as well as from seasoned individual investors - Ashish Hemrajani (BookMyShow), Deep Kalra (MakeMyTrip), Kunal Shah (Cred) and Kunal Bahl (Snapdeal). The company is led by Amit Lakhotia, an alumnus of IIM Ahmedabad and NSIT. Job Summary: Head - SEO We are actively seeking a highly capable SEO Head with a strong background in Search Engine Optimization (SEO) and content management at a significant scale, resulting in substantial traction. As an SEO Head, you will be instrumental in taking our SEO strategy to new heights, leveraging your extensive experience of 8-10 years in the field. Collaborating closelywith our Product, Marketing, Business, and Technology teams, you will play a pivotal role in driving growth and achieving scalability. Responsibilities: 1. Drive the acquisition of high-quality organictraffic and optimizeconversions through organic channels. Collaborate with the Technology, Product, Content, Marketing, and Analytics teams to achieve this objective. 2. Provide actionable recommendations for on-site optimization, encompassing site structure, creative design, keyword and link development strategies, and content optimization. 3. Manage domainauthority, page trust metrics, link building, and keyword strategies to enhance rankings across all search networks. 4. Generate comprehensive reports on SEO performance acrossvarious markets and effectively communicate these insights throughout the organization. 5. Lead and strategize the overall Content Marketing efforts, while providing SEO analysis and recommendations. 6. Conduct thoroughkeyword and audienceresearch to ensurethe development and optimization of content that drives impactful results. 7. Collaborate with the development team to ensureproper implementation of SEO best practices in both existing and newly developed code. 8. Demonstrate proficiency in handling SEO initiatives acrossmultiple domains. 9. Oversee on-siteSEO performance, which involves enhancingon-site optimization, internal link structure, addressing potential indexation issues, reviewing, and adding valuable content, and resolving website health issues. 10. Manage off-site SEO performance by claiming, verifying, and ensuring accuracyof all mandatory listings, and monitoring critical listings for accuracy. 11. Research and proposeinnovative ideas for acquiring locallyand industry-relevant backlink opportunities. 12. SEO Specialist with expertise in leveraging AI technologies to optimize website performance,enhance search rankings, and implement data-driven strategies. Proficient in utilizing AI tools for keyword research, content optimization, and staying abreast of the latest trends in search engine algorithms.

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10.0 - 12.0 years

15 - 24 Lacs

delhi

On-site

Assistant General Manager/General Manager - Search Engine Optimization Responsibilities: - Manage a team comprising of SEO Managers, TLs, Senior SEOs and Junior SEOs - Proactively drive client servicing and relations. - Be the customer's voice in SEO Operations team. - Critically examine execution of SEO Projects & troubleshoot problems on the go. - Lead client review meetings & ensure customer delight. - Map customer expectations at high level & evolve SEO practices to ensure - Customer delight. - Ensure client retention. - Ensure timely execution of projects. - Ensure timely reporting for clients. - Keep communication channels open between client, SEO team members and Business Development team. - Possess a thorough understanding of SEO and organic search methods. - Thorough knowledge of Web Analytics and Webmaster tools. - Abreast of algorithmic updates and latest trends, tools and techniques followed in internet marketing. What You Need : - A minimum of 10 years of Client & Team Management experience in the Digital Marketing arena. - Sound experience of managing multiple projects in agency/client relationship model. - Strong understanding of Internet Marketing principles. - Extremely strong verbal and written communication skills. - Ability to prioritize strategically and analyze large sets of data. - Postgraduates with Marketing, IT or Communications degree and/or diploma preferred. Who You Are : - You're skilled at building and maintaining long-term relationships. - You're intensely passionate about all things Digital & Interactive. - You have the ideas and the strategies to implement them. - You're not afraid to reach and dream big. - You're upbeat & positive. And a relentless problem solver. - You believe in driving value to customers via SEO results

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4.0 - 10.0 years

10 - 15 Lacs

delhi

On-site

About Techmagnate : Techmagnate ( https://www.techmagnate.com/ ) is a leading Digital Marketing Agency based in New Delhi, India and we are expanding! We are looking for RoI-driven digital marketing experts to #BeAMagnate. Our core competencies are digital marketing & technology solutions. We help you to outline, evolve and employ proficient, best priced and top-notch Digital Marketing Services, including Search Engine Optimization, Pay Per Click, App & Mobile Marketing, Reputation Management, Social Media, Content Marketing and more related services to empower your business. We have a strong, hustling and enthusiastic team of 250+ young digital marketing professionals who have delivered fantastic results for top-notch clients in industries like BFSI,B2B, Healthcare, IGaming, Education and Ecommerce. Our 9 Core Values are more than just words, they're a way of life. We know that Company with a strong culture & a higher purpose perform better in the long run. Do you relate to our values? - Digital Excellence - Trusted Partnerships - We've got each other's back - We see things end to end - Think big, be bold - Keep learning, keep unlearning - Abundant positivity - Open mind open door - Customer Growth Role Summary: SEO Manager will be expected to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. You'll also oversee paid search campaigns to ensure the maximum success rate.We are looking for candidates with strong Analytics background and is a perceptive professional who is a skilled communicator and able to collaborate with various teams to achieve the company targets. Current knowledge and updated trend of SEO practices and techniques is essential to this role. We're seeking a quick learner with strong negotiating skills, and someone with a track record of success who can inspire the same in others. Do you have these qualities : - Strong Negotiating skills - Quick Learner - Confident & good communication skills - Quick approach to problem solve issues - Has a detailed oriented anarchically approach - Strong influential skills - Updates of the new and evolving market behavior and trends What Techmagnate expects from you: 1.Possess a thorough understanding of SEO and organic search methods. 2.Thorough knowledge of Web Analytic and Webmaster tools. 3.Staying abreast of algorithmic updates and latest trends, tools and techniques followed in internet marketing. 4.Manage a team comprising of TLs, Senior SEOs and Junior SEOs 5.Manage client servicing and relations. 6.Coordinate activities for the client between multiple departments 7.Closely monitor the performance of the client's website on a regular basis and suggesting troubleshooting measures in case of issues 8.Coordinate client review meetings. 9.Ensure high levels of quality for client requirements. 10.Ensure client retention. 11.Ensure timely execution of projects. 12.Ensure timely reporting for clients. 13.Keep communication channels open between client, SEO team members and Business Development team. What we need in you: - Looking for street smart professionals to join our time who have - Bachelor's degree in programming, web development, or computer science. - 5+years experience in SEO, preferably from digital marketing agency background - Excellent presentation and communication abilities. - Ability to work unsupervised and autonomously.

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10.0 - 15.0 years

12 - 17 Lacs

chandigarh

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Experience Level 7 10 + Yrs. Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 67 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

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0.0 - 3.0 years

2 - 5 Lacs

pune

Work from Office

Selected Intern's Day-to-day Responsibilities Include. Developing and implementing social media strategies on Facebook to increase brand awareness and engagement. Creating and managing SEM campaigns to drive traffic and conversions. Assisting in the execution of email marketing campaigns to nurture leads and drive sales. Monitoring and analyzing website and social media performance using analytics tools. Collaborating with the marketing team to brainstorm creative ideas for digital campaigns. Staying up-to-date on industry trends and best practices in digital marketing. Supporting the team with ad-hoc marketing tasks and projects as needed. About Company:We are a 360-performance marketing consultancy firm, offering technology, digital, and operational solutions to successfully scale brands online. Our holistic consulting framework helps brands seamlessly start, grow, and deliver engaging online commerce experiences..

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5.0 - 8.0 years

7 - 11 Lacs

jaipur

Work from Office

Overview We are seeking a highly skilled and experienced Performance Marketing Expert to join our dynamic marketing team The ideal candidate will have a proven track record in driving customer acquisition and revenue growth through paid marketing channels This role requires a strategic thinker who can develop and execute performance marketing campaigns across various digital platforms, analyze performance metrics, and optimize for maximum ROI Key Responsibilities Develop, implement, and manage performance marketing campaigns across multiple channels including search (Google Ads), social media (Facebook, Instagram, LinkedIn, etc.), display advertising, and affiliate marketing Monitor and analyze campaign performance metrics to identify opportunities for optimization and drive continuous improvement Conduct A/B testing to optimize ad creatives, landing pages, and targeting strategies Collaborate with the content and design teams to create compelling ad creatives and landing pages that drive engagement and conversions Manage budgets effectively to ensure cost-efficient marketing spends and achieve target ROI Perform market and competitor research to identify new opportunities and trends in the performance marketing space Utilize advanced analytics and reporting tools to provide detailed campaign performance reports and insights to senior management Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising Work closely with the product and sales teams to align marketing efforts with business goals and objectives Qualifications Bachelors degree in Marketing, Business, or a related field 3-5 years of experience in performance marketing, preferably in a mid to senior level role Proven experience with major digital advertising platforms including Google Ads, Facebook Ads Manager, LinkedIn Ads, and others Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions Proficiency in web analytics tools such as Google Analytics Experience with A/B testing and optimization methodologies Excellent communication and interpersonal skills Ability to manage multiple projects simultaneously and meet deadlines Strong understanding of SEO and SEM strategies Certification in Google Ads or other relevant platforms is a plus How To Apply Please submit your resume, portfolio, and a cover letter explaining why youre the perfect fit for this role to hr@metadrob.com Metadrob is an equal opportunity employer We celebrate diversity and are committed to creating an inclusive environment for all employees

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3.0 - 7.0 years

12 - 15 Lacs

mumbai

Work from Office

Position Summary: As the Performance Marketing Manager, you will spearhead our performance marketing initiatives, ensuring all campaigns meet ROI targets while staying aligned with the brands identity. You will play a key role in conversion rate optimization, SEO strategies, and crafting creative ad strategies to drive acquisition and retention. This role is perfect for someone who thrives on data, innovation, and results. Key Responsibilities Performance Marketing Plan, execute, and optimize paid campaigns across platforms (Meta, Google Ads, , etc.). Monitor and analyze KPIs to ensure campaigns meet or exceed ROI targets. Conduct A/B testing on ads, landing pages, and funnels to drive performance improvements. Develop strategies for scaling ad campaigns efficiently. Conversion Rate Optimization (CRO) Analyze website and landing page performance using tools like Google Analytics, Hotjar, or similar. Create and implement A/B and multivariate tests to improve conversion rates. Work closely with the design and development teams to optimize the user experience. Search Engine Optimization (SEO) Develop and implement comprehensive SEO strategies to drive organic traffic growth. Conduct keyword research, content optimization, and technical audits. Collaborate with the content team to create high-quality, search-engine-optimized content. Creative Ad Strategy Collaborate with designers and content creators to develop compelling ad creatives and copy. Stay ahead of industry trends to incorporate new ideas into ad campaigns. Ensure ad creatives are optimized for all stages of the funnel. Email, WhatsApp, and Retention Marketing Develop and execute email and WhatsApp marketing campaigns to drive engagement, retention, and repeat purchases. Create and optimize automated workflows, such as welcome series, cart abandonment, and post-purchase sequences. Leverage segmentation and personalization to enhance customer experiences and drive higher engagement rates. Monitor key metrics like open rates, click-through rates, and customer lifetime value (CLV) to measure the effectiveness of retention strategies. Collaborate with the customer support and product teams to implement feedback loops that improve retention and loyalty. Analytics & Reporting Use analytics tools (Google Analytics, Facebook Ads Manager, etc.) to provide regular reports on campaign performance. Deliver actionable insights and recommendations for improvement. Experience Required: 3+ years in performance marketing with experience in CRO, SEO, and ad creative strategy Degree in Engineering

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10.0 - 15.0 years

12 - 17 Lacs

thane

Work from Office

Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

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10.0 - 15.0 years

12 - 17 Lacs

noida

Work from Office

Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

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10.0 - 15.0 years

12 - 17 Lacs

manesar

Work from Office

Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

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10.0 - 15.0 years

12 - 17 Lacs

bhiwani

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Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

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10.0 - 15.0 years

12 - 17 Lacs

ulhasnagar

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Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

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10.0 - 15.0 years

12 - 17 Lacs

dombivli

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Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

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10.0 - 15.0 years

12 - 17 Lacs

hyderabad

Work from Office

Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

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10.0 - 15.0 years

12 - 17 Lacs

mohali

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Experience Level 7 10 + Yrs. Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 67 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

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10.0 - 15.0 years

12 - 17 Lacs

panvel

Work from Office

Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 67 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

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10.0 - 15.0 years

12 - 17 Lacs

panchkula

Work from Office

Experience Level 7 10 + Yrs. Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 67 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

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10.0 - 15.0 years

12 - 17 Lacs

ghaziabad

Work from Office

Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 67 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

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Exploring Web Analytics Jobs in India

The demand for web analytics professionals in India has been on the rise in recent years as businesses increasingly rely on data-driven insights to make informed decisions. Web analytics jobs offer a rewarding career path for individuals with a passion for data analysis and digital marketing. In this article, we will explore the web analytics job market in India, including top hiring locations, average salary range, career progression, related skills, and interview questions.

Top Hiring Locations in India

  1. Bengaluru
  2. Mumbai
  3. Delhi/NCR
  4. Pune
  5. Hyderabad

These cities are known for their vibrant tech ecosystem and have a high demand for web analytics professionals across various industries.

Average Salary Range

The average salary range for web analytics professionals in India varies based on experience levels: - Entry-level: INR 3-6 lakhs per annum - Mid-level: INR 6-12 lakhs per annum - Experienced: INR 12-20 lakhs per annum

Salaries may vary based on factors such as company size, location, and specific job role.

Career Path

A typical career progression in web analytics may include roles such as: 1. Web Analyst 2. Senior Web Analyst 3. Analytics Manager 4. Head of Analytics

As professionals gain experience and expertise in web analytics, they may take on more strategic and leadership roles within organizations.

Related Skills

In addition to proficiency in web analytics tools such as Google Analytics and Adobe Analytics, web analytics professionals are often expected to have skills in: - Data visualization - Statistical analysis - Digital marketing - A/B testing - SQL

Interview Questions

  • What is the difference between sessions and users in Google Analytics? (basic)
  • How do you track conversions in Google Analytics? (medium)
  • What are some common metrics used in web analytics? (basic)
  • How would you optimize a website based on analytics data? (medium)
  • Explain the concept of bounce rate. (basic)
  • How do you set up goals in Google Analytics? (medium)
  • What is the importance of segmentation in web analytics? (basic)
  • How would you analyze the performance of a marketing campaign using web analytics? (medium)
  • Can you explain the difference between first-party cookies and third-party cookies? (basic)
  • How do you measure the success of an e-commerce website using web analytics? (medium)
  • What are some key performance indicators (KPIs) for a content-based website? (basic)
  • How do you handle data discrepancies in web analytics reports? (medium)
  • Explain the concept of attribution modeling in web analytics. (medium)
  • How would you identify and analyze website traffic sources? (basic)
  • What is cohort analysis and how is it useful in web analytics? (advanced)
  • How do you conduct A/B testing for website optimization? (medium)
  • Can you discuss the impact of page load speed on website performance? (basic)
  • How do you track user interactions on a website using event tracking? (medium)
  • What are some best practices for setting up custom reports in Google Analytics? (medium)
  • How would you analyze the effectiveness of social media campaigns using web analytics? (medium)
  • Explain the concept of conversion rate optimization (CRO). (basic)
  • How do you perform funnel analysis in web analytics? (medium)
  • Can you discuss the role of data sampling in web analytics tools? (advanced)
  • How would you approach data privacy and compliance issues in web analytics? (medium)

Closing Remark

As you explore opportunities in the web analytics job market in India, remember to showcase your expertise in data analysis and digital marketing during the interview process. By preparing thoroughly and demonstrating your skills, you can position yourself as a strong candidate for web analytics roles. Good luck in your job search!

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