Marketing Manager

Location

Department:

Role & responsibilities:

• Develop and implement long-term branding strategies to strengthen brand awareness

and equity.

• Ensure brand consistency across all communication channels and materials.

Lead Management

• Oversee lead generation campaigns across digital and offline channels.
• Collaborate with sales and CRM teams to optimize lead qualification and conversion.

Business Excellence & CRM Tools

• Coordinate with Business Excellence teams to manage software implementation and

CRM platforms.

• Improve marketing automation and workflow efficiency using CRM insights.

Digital Marketing

• Lead SEO, SEM, social media, email marketing, and content marketing efforts.
• Monitor digital campaign performance and optimize based on analytics.

Graphic Designing & Content

• Manage creative teams for brand visuals, digital creatives, brochures, and internal

branding assets.

• Approve and ensure quality control of all design and brand materials.

Events & Exhibitions

• Plan and execute internal and external events, trade shows, webinars, and customer

engagement programs.

• Liaise with vendors, agencies, and internal stakeholders for successful event delivery.

Pre-Sales Support

• Collaborate with the business development team to prepare impactful presentations,

proposals, and RFP responses.

• Develop and maintain pre-sales collateral and case studies.

Publications & Communications

• Lead the development of newsletters, press releases, and internal communications.
• Oversee publication of articles, blogs, whitepapers, and marketing documents.

Key Skills & Competencies:

• Strong leadership, coordination, and project management skills.
• Proficiency in marketing tools (CRM, automation, design, analytics).
• Strategic thinking with attention to detail.
• Excellent communication and interpersonal skills.
• Knowledge of branding trends and digital innovations.

Qualifications & Experience:

• Bachelors/Masters degree in Marketing, Communications, or related field.
• 5-7 years of relevant experience in multi-vertical marketing roles.
• Prior experience in managing cross-functional marketing teams is preferred.