Manager D2C Performance Marketing for Marketplaces

D2C Ecomm Manager -Performance Marketing for Marketplaces

(5-7 years of Relevant Experience)

SEREKO - D2C Skincare Brand

SEREKO is India’s 1st Psychodermatology Skincare brand, on a mission to revolutionize the Skincare industry by educating consumers and addressing the skin concerns arising out of mental stress and anxiety.

You can read more about the brand on the website - www.serekoshop.com

Brief About Role:

The role entails performance marketing, i.e. creating, executing, and scaling the performance marketing campaigns on Marketplaces like Amazon, Flipkart, Nykaa, Myntraa and quick commerce platforms (Blinkit, Zepto, Instamart, et. Along-with delivery of meeting the daily/monthly/annual revenue targets on platform Ads within target ACOS.

Experience: 3-5+ years of experience in successfully managing & running Marketplace Ads Performance Marketing.

Responsibilities:

1. Manage the performance marketing ad spends on the platforms.
2. Actively taking ownership to maintain the ROAS, Revenue Targets and Amazon ACOS targets.
3. Know all Search campaigns SP/SB/SBV/PDA/Remarketing
4. Proactively monitoring each campaign to find the need of scaling up/down or deploying new campaigns basis it’s performance on Revenue and ACOS
5. Working alongside the creative team to come up with best performing Ad strategy and Offers
6. Tracking and monitoring bids for manual campaigns
7. Tracking conversion rate and work on levers to improve conversion rate
8. Pro-actively coming on suggestions related to improvement of offer constructs synchronized basis campaign results
9. Maintaining daily logs of all metrics CAC, ACOS, ROAS, Revenue, Units, Spends, Sessions, Conversion Rate, CPGV, CTR etc.
10. Deploying new campaigns basis the performance of category and campaigns, each campaign to be tracked at sub-category level and data to be maintained at category level on daily basis.
11. Daily/weekly/monthly ads performance sales review

Requirements:

• Bachelor's degree in Business, Marketing, or a related field.
• At least 5 years of experience in online marketplace management.
• Strong knowledge of the eCommerce industry and its best practices.
• Proven experience in increasing sales on online marketplaces.
• Proficiency with marketplace management tools and software relevant to eCommerce.

• Strong analytical and forecasting skills.
• Excellent verbal and written communication skills.
• Exceptional negotiation and relationship management skills, especially for eCommerce vendor management.
• Ability to work in a fast-paced, cross-functional team environment.
• Problem-solving aptitude and ability to handle escalations effectively.
• Strong product understanding of the Cosmetics/beauty, fashion and social trends

relevant for the business

The character we’re looking for:

• Detail-oriented: Focusing on meticulous management of eCommerce marketplace operations.
• Highly Adaptable: Able to cope with the rapidly changing digital landscape.
• Results-Driven: Focusing on achieving eCommerce-specific performance metrics.
• Excellent Collaborator: Strongability to work cross-functionally within the firm.
• Resilient: Able to handle challenges and setbacks with grace and determination.

*Immediate joining is additional advantage for candidate. Job Location: Noida, Sector 142

Apply at- dj@serekoshop.com | +917827115775