Manager - AD Operations

Company Description

Nitro Commerce specializes in providing AI tools for D2C brands in India's booming e-commerce market. With a decade of experience crafting MarTech solutions for leading commerce brands, Nitro Commerce is at the forefront of empowering brands to overcome challenges in the evolving landscape of e-commerce.

Role Description

Campaign Management & Execution:

• Oversee the end-to-end setup, trafficking, and launch

  of digital advertising campaigns across various platforms

• Ensure accurate implementation of ad tags, tracking pixels, and creative assets

• Proactively monitor campaign performance

  (impressions, clicks, conversions, viewability, etc.) and identify potential delivery issues or discrepancies

• Implement optimization strategies

  to improve campaign performance and achieve client KPIs (e.g., pacing adjustments, creative rotations, targeting refinements)

• Manage troubleshooting

  for technical issues related to ad serving, tracking, and reporting

• Ensure compliance

  with industry standards, brand safety guidelines, and privacy regulations (e.g., GDPR, CCPA)

Strategic Planning & Process Improvement:

• Contribute to the development and refinement of Ad Operations best practices, workflows, and protocols.

• Identify opportunities for automation and efficiency gains

  in campaign management.

• Evaluate and recommend new ad tech tools or platforms

  to enhance capabilities.

• Collaborate with product and engineering teams

  on integrations and feature enhancements.

• Develop and maintain documentation

  for operational procedures and guidelines.

Reporting & Analysis:

• Oversee the generation and delivery of accurate and timely campaign performance reports

  to internal and external stakeholders.

• Analyze campaign data

  to derive actionable insights and provide strategic recommendations.

• Manage discrepancy resolution

  with third-party vendors and internal finance teams.

• Develop custom reports

  as needed to meet specific client or business requirements.

Stakeholder Communication & Relationship Management:

• Serve as a primary point of contact

  for sales, account management, creative, and technical teams regarding campaign execution.

• Communicate clearly and effectively

  on campaign status, performance, and any potential issues.

• Collaborate with sales and account teams

  to understand client objectives and translate them into technical campaign requirements.

• Build and maintain strong relationships

  with ad tech vendors and partners.

Qualifications

• Experience in managing digital advertising campaigns
• Knowledge of advertising platforms and analytics tools
• Strong analytical and problem-solving skills
• Excellent communication and leadership skills
• Experience in e-commerce industry is a plus
• Bachelor's degree in Marketing, Advertising, Business, or related field