Inside Marketing Executive

Job Role: Inside Marketing Executive

Education: Bachelor's/Masters

Experience: 6 months - 2 years

Location: Infopark, Kochi

Job Summary:

We are seeking a dynamic and results-driven Inside Marketing Executive to support our marketing and lead generation efforts. The ideal candidate will have a basic understanding of marketing principles, excellent communication skills, and a proactive approach to driving engagement with potential customers.

Key Responsibilities:

• Conduct market research to identify potential leads and industry trends.
• Manage and nurture inbound/outbound leads through calls, emails, and social media.
• Assist the marketing team in executing campaigns, email marketing, and webinars.
• Maintain and update the CRM system with accurate lead and client data.
• Qualify leads based on predefined criteria and schedule appointments for the sales team.
• Support digital marketing initiatives including SEO, content creation, and social media engagement.
• Track and report performance metrics like response rate, conversion rate, etc.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 6 months to 2 years of experience in inside marketing, lead generation, or telemarketing.
• Strong written and verbal communication skills.
• Familiarity with CRM tools (e.g., HubSpot, Zoho CRM, Salesforce).
• Basic understanding of digital marketing and lead-nurturing processes.
• Ability to multitask and manage time effectively.
• Positive attitude and willingness to learn and grow in a fast-paced environment.

Preferred Skills:

• Experience in B2B marketing.
• Knowledge of tools like Google Analytics and LinkedIn Sales Navigator.
• Exposure to content marketing or SEO is a plus.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹20,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• total exp: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Work Location: In person

Expected Start Date: 04/08/2025