Influencer Marketing Specialist

Job Title: Influencer Marketing Specialist
Location: Noida, Uttar Pradesh
Company: Sociapa Ventures Pvt. Ltd.
Employment Type: Full-Time
Experience Required: 2–4 years

About the Role:

Sociapa is looking for a passionate and strategic Influencer Marketing Specialist to join our growing team. The ideal candidate will have strong experience in planning and executing influencer marketing campaigns across platforms like Instagram, Facebook, YouTube, Snapchat, and more — working with micro, mini, and celebrity influencers.

You’ll be responsible for managing influencer collaborations from start to finish, ensuring each campaign drives visibility, engagement, and brand impact.

Key Responsibilities:

· Identify, evaluate, and build strong relationships with micro (1K–10K), mini (10K–100K), and celebrity (100K+) influencers across multiple social media platforms.

· Develop and execute effective influencer marketing strategies on Instagram, Facebook, YouTube, Snapchat, and other relevant channels.

· Handle end-to-end campaign execution — from influencer scouting, outreach, and negotiations to briefing, content approvals, and deliverable tracking.

· Monitor campaign performance using key metrics like reach, engagement, clicks, conversions, and ROI.

· Collaborate with internal teams (creative, content, digital) to ensure messaging consistency across campaigns.

· Maintain and regularly update an influencer database across various categories and niches.

· Stay up-to-date with social media trends, emerging platforms, and influencer landscape shifts.

· Prepare detailed campaign reports and present actionable insights to internal and external stakeholders.

Requirements:

· Bachelor's degree in Marketing, Communications, PR, or a related field.

· 2–4 years of proven experience in influencer marketing, preferably in a digital agency or brand environment.

· Must have successfully handled micro (1K–10K), mini (10K–100K), and celebrity (100K+) influencers.

· Strong negotiation and communication skills.

· Excellent understanding of influencer KPIs and campaign measurement.

· Highly organized with the ability to manage multiple campaigns and deadlines.

Preferred Skills:

· Prior experience working with FMCG, fitness, lifestyle, or health supplement brands.

· Basic knowledge of social media advertising and content trends.

· Strong network of influencer contacts across various niches.

Why Join Sociapa?

Work with a dynamic and creative team that collaborates to bring brand stories to life. At Sociapa, you'll gain exposure to leading consumer brands, flexible project environments, and growth-driven opportunities.

To Apply:
Email your CV and portfolio of past campaigns to hr@sociapa.com & mail@sociapa.com or WhatsApp on 8178213368

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Schedule:

• Day shift

Work Location: In person