Head of Marketing

Job Description – Head of Marketing

Company: Muenzer Bharat Private Limited Industry: Waste-to-Energy | Sustainable Resource Management | Biofuel

Location: Navi Mumbai (Head Office) Department: Marketing Reports to: Head of Marketing Travel: Pan India as and when required

Key Responsibilities

•Develop and execute digital and social media strategies.

•Create content and campaigns to engage FBOs and sustainability stakeholders.

•Manage and update website, SEO, marketing material, and social media handles (LinkedIn, Instagram, Meta etc.).

•Plan and run paid campaigns on Google, Meta, and other platforms.

•Organize and represent the company at industry events and sustainability conferences.

•Build brand visibility in clean fuel, circular economy, and ESG ecosystems.

•Coordinate with design and content teams for marketing assets.

•Drive influencer and partner collaborations in green energy space.

•Work with sales team to generate UCO leads from FBOs.

•Lobby with government agencies and associations for adverse effects of UCO in the food chain and biodiesel promotion.

•Build alliances with NGOs and sustainability advocates.

•Track and report campaign metrics, optimize for performance.

•Stay updated on biofuel and waste oil market trends.

•Maintain a marketing calendar and stakeholder communication plan.

•Communicate and report marketing progress and initiatives to the Austria-based HQ.

Experience

4–10 years of experience in marketing, preferably sustainability or energy sectors.

Skills & Competencies

•Strong digital marketing and social media skills.

•Knowledge of SEO, SEM, PPC, and analytics tools.

•Excellent communication and storytelling skills.

•Experience with event management and B2B marketing.

•Familiarity with policy, ESG, or public affairs is a plus.

•Passion for sustainability, circular economy, and clean energy.

•Creative thinker with a data-driven mindset.

•Strong networking and relationship-building skills with industry partners, clients, and policy stakeholders.

•Self-starter who thrives in a mission-driven environment.

•Fluency in English, Hindi, and preferably Marathi or any other regional