Head of Content

About The Ayurveda Experience

The Ayurveda Experience is the #1 Ayurveda platform globally with 1.5 million+ customers across 20+ countries. Rooted in Indias 5,000-year-old wellness tradition, we bring time-tested Ayurvedic beauty and wellness products to modern consumers worldwide. The US is our largest and fastest-growing market, and were looking for a creative and strategic content leader to elevate our voice, storytelling, and performance in this critical region.

Role Overview

Were hiring a Head of Content Global Market to lead and execute our content strategy across brand, performance, CRM, and offline channels. You will create and oversee content that drives conversion, awareness, education, and trust. This is a high-impact leadership role requiring a rare blend of strategic thinking, exceptional writing skills, deep customer empathy, and growth-oriented mindset. Youll manage a content team and work closely with design, performance, product, and brand teams to craft content that informs, engages, and converts US consumers.

Key Responsibilities

Own Content Strategy:

Lead Cross-Channel Content Execution:

Collaborate with Growth Teams:

Consumer Education & Trust:

Video & Script Oversight:

Build & Manage a Team:

Maintain Brand Voice:

Qualifications

- 812 years of content or creative experience, ideally in D2C/eCommerce or consumer health/wellness

- 3+ years in a leadership or team management role

- Native level written and verbal English skills; sharp editorial instincts and persuasive writing ability

- Strong understanding of consumer psychology, especially in wellness and beauty

- Demonstrated experience building performance driven creatives for paid media

- Experience educating a global audience on Eastern/alternative wellness a major plus

- Comfortable in a high-growth, fast-paced environment with distributed teams

What Youll Get

- Leadership role at a globally scaling D2C brand with Ayurvedic roots

- Cross-functional exposure and ability to directly influence brand success in our most important market

- Fast decision-making culture with full ownership and accountability

- Meaningful work that helps people feel and live better