Job
Description
You will be joining a rapidly growing grocery tech startup in India, focused on enhancing the grocery shopping experience through innovative technology solutions. As a dynamic and strategic leader, your primary responsibilities will include driving business development, marketing, growth, and operations to propel the company forward. Your role will involve overseeing various key areas such as Product and Category Management. This includes analyzing purchase data to enhance margins, strategizing to increase private label contribution, coordinating with OEMs for product launches, and optimizing procurement processes to boost margins by at least 5%. In terms of Pricing and Promotions, you will be tasked with devising strategies to maximize profits while maintaining sales volume. You will also design and execute promotional schemes that align with market demands and contribute to margin enhancement. Your responsibilities will extend to exploring new Revenue Streams, such as revising franchise models, developing B2B partnerships, and identifying additional sources of income like private label distribution and rental opportunities. Diversifying revenue through allied activities and expanding the company's presence through multi-store strategies will also be part of your focus. Marketing and Customer Engagement will be another crucial aspect of your role. This involves creating loyalty programs, optimizing store planograms, enhancing gross margins, and managing rebranding efforts to improve customer engagement. You will also be involved in Data, MIS, and Analytics by implementing real-time monitoring dashboards, developing key metrics for reporting, and standardizing business plans to support scaling efforts. Customer Analytics and Experience will require you to leverage data to enhance customer retention, personalize offers, and streamline customer touchpoints across various channels. Your role will also encompass Forecasting and Inventory Management, where you will analyze the impact of marketing initiatives, tailor product mixes to store locations, and implement effective inventory strategies to minimize stockouts and aging inventory. Additionally, you will conduct Competitive Analysis to drive strategic positioning and promote the company's Unique Selling Proposition for brand success and scalability. To excel in this role, you should have a strong background in retail operations and growth strategy, particularly in new-age FMCG retail companies. Experience in product and category management, data analysis, customer analytics, and financial forecasting will be essential. Proficiency in Excel, financial modeling, effective leadership, strategic thinking, and problem-solving skills are also key qualifications required for this position.,