Head – Content Marketing

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Head – Content Marketing

Role Summary:

You will own the end‑to‑end content strategy—research, ideation, production, distribution, and performance—for multiple audiences and channels. This is a strategic yet hands‑on leadership role that blends creativity, editorial excellence, and data‑driven decision making to position our schools as the preferred choice for holistic education.

Core Responsibilities:

1. Content Strategy & Planning

• Develop a robust content calendar aligned with brand objectives, admissions cycles, and topical opportunities.
• Define audience personas and craft messaging frameworks that resonate with parents, students, educators, and alumni.
• Champion brand storytelling pillars: academic excellence, innovation, arts, sports, and student success stories.

2. Content Creation & Curation

• Lead the creation of long‑form and short‑form content: blogs, articles, ebooks, whitepapers, scripts, social posts, videos, podcasts, webinars.
• Establish editorial standards for tone, style, accuracy, and on‑brand voice.

3. Team & Partner Management

• Build and mentor an in‑house team of writers, editors, designers, videographers, and social media managers.
• Manage agency, freelancer, and influencer collaborations; negotiate contracts and track deliverables.
• Foster a culture of creativity, experimentation, and continuous learning.

4. Cross‑Functional Collaboration

• Align with Brand, Performance Marketing, PR, and Admissions teams to ensure unified narratives and cohesive campaigns.
• Support product launches, new campus openings, and seasonal admission drives with targeted content assets.

Key Requirements:

• Minimum 5 years of proven success in content marketing or editorial leadership roles, with demonstrable portfolio/case studies.
• Exceptional storytelling, copywriting, and editing skills across formats and channels.
• Strong understanding of SEO, social algorithms, content analytics, and marketing automation.
• Experience managing creative teams and external partners end‑to‑end.
• Strategic thinker with the ability to translate business goals into engaging content initiatives.