Executive - Public Relations

Key Skills

Roles and Responsibilities:

• Conduct media research and map relevant journalists and publications.
• Build and maintain strong relationships with journalists, influencers, and key media contacts.
• Proactively secure media placements and positive coverage across targeted outlets.
• Draft and edit press releases, media notes, pitches, and thought leadership content.
• Monitor news trends and identify timely PR opportunities.
• Develop PR strategies aligned with business and branding objectives.
• Plan and execute PR campaigns, including events, interviews, and media briefings.
• Manage end-to-end communication support for media interactions and press events.
• Track and analyze media coverage and PR effectiveness.
• Prepare performance reports and dashboards with actionable insights.

Skills Required:

• Strong experience in Public Relations and Media Relations
• Excellent communication and interpersonal skills
• Proficiency in writing press content and campaign collateral
• Ability to work with journalists and influence media coverage
• Experience in campaign planning and strategy
• Ability to create dashboards and performance reports
• Familiarity with PR analytics tools

Education: