Email Marketing Manager

Key Responsibilities:

Email Marketing:

● Plan and execute outbound email campaigns to targeted industry segments

using tools like Mailchimp, HubSpot, or Lemlist.

● Personalize and optimize email copy for higher open and response rates.

● Build prospect lists based on ICP (Ideal Customer Profile) and industry

relevance.

● Track performance metrics (open rate, CTR, reply rate) and iterate campaigns

accordingly.

Cold Calling:

● Reach out to leads via phone to introduce AnalyticsLiv's services and offerings.

● Communicate clearly the value of services like GA4 setup, SEO, Performance

Marketing, DV360, and Analytics.

● Schedule intro/discovery calls for the sales team with qualified leads.

● Maintain call logs, lead status, and follow-ups in CRM systems.

Requirements:

● 1–3 years of experience in email marketing, cold calling, or inside sales

(preferably in a digital agency or SaaS company)

● Excellent verbal and written communication skills in English

● Strong understanding of marketing and digital media services (basic knowledge

of Google Ads, SEO, GA4, etc. is a plus)

● Experience with CRM and email marketing tools (HubSpot, Mailchimp, Lemlist,

etc.)

● Self-motivated, target-driven, and comfortable with outbound outreach

● Ability to research and qualify potential leads independently

Preferred:

● Prior experience in a marketing agency or performance media environment

● Exposure to tools like Apollo.io, SalesHandy, or LinkedIn Sales Navigator

● Bachelor's degree in Marketing, Communications, or related field

Job Types: Full-time, Permanent, Fresher

Pay: ₹13,728.44 - ₹30,543.13 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Schedule:

• Day shift
• Monday to Friday

Work Location: In person