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Email Marketing Executive

2 years

0 Lacs

Posted:16 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

  • Develop and execute end-to-end email marketing campaigns, from conceptualisation to delivery and analysis.
  • Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
  • Segment and manage email lists, ensuring accurate targeting and personalised communication based on customer demographics, preferences and behaviour.
  • Design visually appealing email templates that are responsive across devices and browsers.
  • Identifying opportunities for email optimisation and implementing A/B testing to analyse performance metrics to optimise campaign effectiveness and engagement rates.
  • Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
  • Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.

Job Types: Full-time, Permanent

Benefits:

  • Health insurance
  • Provident Fund

Schedule:

  • Monday to Friday

Education:

  • Bachelor's (Preferred)

Experience:

  • Email marketing: 2 years (Preferred)

Language:

  • English (Preferred)

Work Location: In person

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