Job
Description
We are looking for a dynamic and entrepreneurial Head of E-commerce to lead the digital growth for our portfolio of beauty and personal care brands in India. This is a high-impact and high visibility P&L role responsible for driving revenue, profitability, and brand visibility across key online platforms. Own the E-commerce P&L for each brand across major marketplaces. Build and nurture strong relationships with platform account managers and category teams to drive visibility, share of voice, and topline growth. Develop and execute go-to-market strategies for both inventory-led and marketplace models, understanding nuances of operations, fulfillment, and platform SLAs. Plan and manage performance marketing campaigns in collaboration with internal and external teams to optimize ROI across channels. Lead pricing, assortment, promotions, and merchandising strategy in line with platform trends and consumer behavior. Collaborate with supply chain, finance, brand, and creative teams to ensure seamless planning and execution. Present business reviews and growth strategies to leadership and external partners with clarity and insight. Build and manage a high-performing ecom team, driving ownership, agility, and performance. Requirements: - 812 years of experience in e-commerce or digital-first roles, preferably in beauty, personal care, or consumer goods. - Proven success in leading e-commerce for high-growth brands with strong platform relationships. - Deep understanding of partner models (inventory vs marketplace), operations, and supply chain levers. - Hands-on experience with performance marketing, platform tools and data analytics. - Excellent communication, storytelling, and presentation skills. - Strong leadership and team management experience, with ability to scale teams and mentor talent. - Education from a Tier 1 business or engineering college is strongly preferred. Founded in 2011, Purplle has emerged as one of Indias premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences. Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 8 exclusive stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhousesFACES CANADA, Good Vibes, Carmesi, Purplle, and NY Baeoffering trend-driven, high-quality beauty essentials. What sets Purplle apart is its technology-driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach. In 2022, Purplle achieved unicorn status, becoming Indias 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures. With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in Indias booming beauty landscape, revolutionizing the way the nation experiences beauty.,
