Job
Description
This role will define and drive the Telugu content strategy for JioHotstar, leading the development of original fiction, non-fiction, and innovative formats. You will collaborate with creators, production houses, and internal teams to deliver compelling, high-quality content that resonates with Telugu audiences and fuels platform growth. This team is the powerhouse behind JioHotstars Telugu content - a dynamic team of storytellers, creators, and strategists passionate about redefining entertainment. Bold in vision and rooted in culture, the team thrives on crafting disruptive, high-impact originals that resonate deeply with Telugu audiences across the globe. You will report to the Business Head - Star Maa and your key responsibilities will include: - Defining and driving the creative vision and content strategy for Telugu-language originals across genres including fiction, non-fiction, web series, micro-dramas, and experimental formats. - Identifying whitespace opportunities and content gaps by understanding audience preferences across different Telugu-speaking regions and diaspora. - Leading the end-to-end content lifecycle from ideation and development to execution and post-launch performance ensuring all content aligns with platform standards, cultural nuances, and brand identity. - Collaborating closely with a network of production houses, writers, creators, and independent filmmakers to onboard breakthrough and exclusive Telugu content. - Evaluating and reviewing scripts, pilots, and final outputs to ensure high-quality storytelling, originality, and narrative consistency. - Using data-backed insights and audience analytics to assess content performance, derive learnings, and sharpen future creative strategies. - Maintaining strong relationships with on-screen and off-screen talent and the broader creative ecosystem across the Telugu entertainment industry. - Overseeing content budgets, timelines, and resource planning to ensure creative excellence within commercial guardrails. - Working in partnership with marketing, PR, and social media teams to position and amplify content effectively for maximum reach and impact. - Ensuring a robust and consistent content pipeline to support audience engagement, subscriber growth, and platform stickiness. - Collaborating with platform operations, legal, compliance, and tech teams to ensure smooth execution and adherence to platform policies. - Staying ahead of regional, national, and global OTT trends, audience behaviors, and technological innovations to continuously evolve the Telugu content offering. - Experimenting with new formats, storytelling techniques, and content technologies to deepen viewer engagement and brand differentiation in the Telugu OTT space. Skills & Attributes for success: - Deep understanding of Telugu audience preferences, cultural nuances, and entertainment trends. - Strong creative acumen with a proven ability to develop and assess compelling story ideas across genres. - Excellent leadership and team-building skills, with the ability to mentor and inspire creative teams. - Strategic thinker with a data-driven approach to content development and performance evaluation. - Strong industry network and ability to collaborate with writers, directors, producers, and talent. - High ownership, agility, and resilience in a fast-paced, evolving OTT landscape. - Effective communication and cross-functional collaboration skills across creative, marketing, and product teams. Preferred Education & Experience: - Bachelors or masters degree in media, Communication, Film Studies, or a related field. - 12+ years of experience in content development or programming, with a strong track record in Telugu entertainment across TV, films, or OTT. - Prior experience in leading creative teams and managing original content pipelines is highly desirable. JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports, reaching more than 750 million viewers every week.,
