Digital Marketing Specialist

Job Description

Digital Marketing Specialists Responsibilities: Digital Marketing Specialist – Roles & Responsibilities 1. Campaign Development & Execution Plan, implement, and manage end-to-end digital marketing campaigns across various platforms (SEO, SEM, social media, email marketing, display ads) to drive brand awareness, lead generation, and customer engagement. 2. SEO & SEM Management Optimize website and landing page content for improved search engine visibility. Plan and manage PPC campaigns on platforms like Google Ads and Bing Ads to maximize ROI. 3. Content Strategy & Creation Develop and execute compelling content strategies for blogs, social media, email newsletters, and promotional campaigns to attract, engage, and convert audiences. 4. Performance Analytics & Reporting Use tools like Google Analytics, Meta Business Suite, and other analytics platforms to track campaign performance. Provide actionable insights and recommendations for continuous improvement. 5. Social Media Management Create, schedule, and manage posts across key social platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Monitor engagement metrics and adjust strategies for better audience reach and performance. 6. Email Marketing Design and run email campaigns, including newsletters, drip campaigns, and promotional emails. Segment email lists and analyze open/click rates for optimization. 7. Landing Page Optimization Collaborate with design and development teams to create and refine high-converting landing pages aligned with campaign goals and brand messaging. 8. Market Trends & Innovation Stay current with the latest digital marketing trends, tools, and best practices. Experiment with new approaches to improve campaign performance and customer experience. 9. Cross-Team Collaboration Work closely with designers, developers, sales, and content teams to align marketing efforts with broader business objectives and ensure consistent brand communication. Job Type: Full-time Pay: ₹10,000.00 - ₹24,000.00 per month Schedule: Day shift Work Location: In person Application Deadline: 16/06/2025