Digital Marketing Specialist

Job Summary

We are seeking a creative and tech-savvy individual to join our team as a Digital Marketing cum Graphic Designer. The ideal candidate will be responsible for planning and executing digital marketing campaigns while also designing engaging graphics for various platforms. This role requires a balanced skill set in performance marketing and visual storytelling.

Key Responsibilities:Digital Marketing

• Develop and manage social media campaigns (Facebook, Instagram, LinkedIn, etc.)
• Plan and run paid ad campaigns (Google Ads, Meta Ads, etc.)
• Track and analyze performance metrics using tools like Google Analytics, Meta Business Suite, etc.
• Optimize content for SEO and lead generation
• Handle email marketing campaigns (Mailchimp, Zoho, etc.)
• Assist in website updates (WordPress or other CMS platforms)

Graphic Design

• Design marketing creatives, brochures, banners, social media posts, presentations, and advertisements
• Collaborate on branding and visual identity projects
• Edit photos and videos for online promotions
• Maintain design consistency across all digital platforms
• Work with the content team to visually enhance blogs and marketing materials

Key Skills Required

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
• Knowledge of social media platforms, paid advertising tools, and SEO
• Hands-on experience with Canva, Figma, or similar tools
• Understanding of branding, UI basics, and visual hierarchy
• Analytical mindset with attention to detail
• Excellent communication and time management skills

Educational Qualification

• Bachelor’s degree in Mass Communication, Digital Media, Graphic Design, or any relevant field
• Certification in Digital Marketing (preferred)

Bonus Skills (Preferred but not mandatory)

• Video editing and animation (After Effects, Canva Video)
• Knowledge of HTML/CSS basics
• Experience with tools like HubSpot, SEMrush, or Ahrefs

Job Types: Full-time, Permanent, Fresher, Internship
Contract length: 11 months

Pay: ₹10,000.00 - ₹30,000.00 per month

Benefits:

• Leave encashment
• Paid time off

Schedule:

• Day shift
• Monday to Friday
• Weekend availability

Supplemental Pay:

• Performance bonus
• Quarterly bonus

Work Location: In person