Digital Marketing Specialist

Job Title: Digital Marketing Specialist – Real Estate

Experience: 2 to 3 Years

Industry: Real Estate

Location: Hyderabad

Employment Type: Full-Time

Job Summary:

We are looking for a skilled and results-driven Digital Marketing Specialist with 2–3 years of experience in the real estate sector. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our properties and real estate services. You should be well-versed in digital tools and strategies, with a strong understanding of lead generation, SEO/SEM, social media, and paid ads specific to the real estate market.

Key Responsibilities:

• Plan and execute digital marketing strategies to generate qualified leads for real estate sales.
• Manage social media platforms (Facebook, Instagram, LinkedIn, etc.) with engaging and property-focused content.
• Optimize website and landing pages for SEO and user experience.
• Run and manage PPC campaigns on Google Ads and Meta Ads Manager.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Collaborate with the sales team to align marketing efforts with business objectives.
• Handle email marketing campaigns for new listings, newsletters, and client engagement.
• Track and analyze campaign performance using Google Analytics, Search Console, and other reporting tools.
• Stay up to date with the latest digital trends and tools in the real estate space.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–3 years of proven experience in digital marketing within the real estate industry.
• Strong understanding of lead generation funnels for property sales.
• Hands-on experience with SEO/SEM, Google Ads, Meta Ads, and email marketing platforms.
• Proficient in tools such as Google Analytics, Search Console, HubSpot, Mailchimp, etc.
• Creative mindset with good communication and content creation skills.
• Knowledge of real estate CRMs like Salesforce, Zoho CRM, or similar is a plus.

Preferred Skills:

• Basic knowledge of graphic design (Canva, Photoshop).
• Experience with WordPress or other CMS.
• Ability to create short property videos or reels for digital promotion.

Job Type: Full-time

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift
• Morning shift

Work Location: In person

Expected Start Date: 07/07/2025