Digital Marketing Specialist

Jd for digitial marketing executive

Company: Ewalls (A Ready-Made Wall Panel Manufacturing Firm)

Location: Pune, Maharashtra, India

Experience: 1-3 years

Employment Type: Full-time

About Ewalls:

Ewalls is a rapidly growing manufacturing firm specializing in innovative, ready-made wall panels that transform spaces with ease and efficiency. We are committed to providing high-quality, sustainable, and aesthetically pleasing solutions for residential and commercial projects. As we expand our reach, we are looking for a dynamic and results-oriented Digital Marketing Executive to strengthen our online presence and drive brand awareness.

Job Summary:

The Digital Marketing Executive will be responsible for developing, implementing, and managing digital marketing campaigns that promote Ewalls' products and services. This role requires a strong understanding of various digital marketing channels, an analytical mindset, and a passion for staying updated with the latest industry trends. The ideal candidate will be instrumental in increasing our online visibility, generating leads, and supporting our sales objectives.

Key Responsibilities:

* Search Engine Optimization (SEO):

* Conduct keyword research and analysis to identify relevant search terms.

* Optimize website content, meta descriptions, and titles for search engines.

* Monitor and report on SEO performance, including organic traffic, rankings, and backlinks.

* Implement technical SEO best practices.

* Search Engine Marketing (SEM) / Paid Advertising:

* Plan, execute, and optimize Google Ads (Search, Display, Shopping) and other paid campaigns.

* Manage ad budgets, bid strategies, and keyword targeting.

* Analyze campaign performance and provide recommendations for improvement.

* Social Media Marketing:

* Develop and implement social media strategies across platforms like Facebook, Instagram, LinkedIn, Pinterest, etc.

* Create engaging content (text, image, video) tailored to each platform.

* Manage social media communities, respond to comments and messages.

* Monitor social media trends and competitor activities.

* Content Marketing:

* Assist in developing a content calendar and creating compelling content (blog posts, articles, case studies, infographics, videos) that educates and engages our target audience.

* Ensure content is optimized for SEO and aligned with brand messaging.

* Email Marketing:

* Assist in designing and executing email marketing campaigns (newsletters, promotional emails, lead nurturing sequences).

* Segment email lists and analyze campaign performance.

* Website Management & Analytics:

* Work with the team to ensure the website is up-to-date, user-friendly, and optimized for conversions.

* Utilize Google Analytics and other tools to track website traffic, user behavior, and campaign performance.

* Generate regular reports on digital marketing KPIs and provide actionable insights.

* Competitor Analysis:

* Monitor and analyze competitor digital marketing strategies to identify opportunities and threats.

* Collaboration:

* Collaborate with sales, product, and design teams to ensure consistent brand messaging and effective campaign execution.

Job Types: Full-time, Permanent, Fresher

Pay: ₹10,040.99 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Work Location: In person