Digital Marketing Manager

Company Name: Wrap Arts

Wrap Arts

Wrap Arts by Ashritha

2018

Position Title:

Manager - Digital Marketing

Location:

Reports To:

Role Purpose

Key Responsibilities

• Strategy & Campaigns:
• Develop and execute full-funnel digital marketing strategy (SEO, SEM, Social Media, Email, Performance Marketing).
• Plan seasonal campaigns that align with festivals, trade fairs, and gift-giving seasons.
• Social Media Management:
• Manage Instagram, Facebook, Pinterest, and YouTube.
• Grow engagement through reels, influencer collaborations, contests, and content.
• E-commerce & Marketplace Optimization:
• Oversee product listings, ads, and SEO on Amazon, Flipkart, and quick commerce platforms (Swiggy, Blinkit, Zepto).
• Manage website/Shopify updates, pricing, and product content.
• Performance Marketing:
• Plan and execute paid campaigns on Google, Meta, and Amazon.
• Track and improve key metrics (CPC, ROAS, conversions) through A/B testing.
• Content & SEO:
• Optimize website and product listings for organic search engine rankings.
• Manage blog and content marketing around décor and gifting trends.
• Email & WhatsApp Marketing:
• Create promotional and lifecycle email campaigns.
• Manage WhatsApp broadcasts for B2C and wholesale customers.
• Analytics & Reporting:
• Use Google Analytics, Meta Ads Manager, SEMrush/Ahrefs for performance tracking.
• Share regular reports with actionable insights.
  

Qualifications

• MBA/BBA in Marketing, Communication, or related field.
• 3–6 years of experience in digital marketing.
• Preferred experience in home décor, gifting, lifestyle, or FMCG.
  

Key Skills

• Google Analytics, GA4, Tag Manager
• Facebook Ads Manager, Google Ads
• SEO/SEM best practices
• Email Marketing (Mailchimp, Klaviyo)
• Shopify/WooCommerce/Magento
• Experience with B2B platforms (IndiaMART, Trade India)