Digital Marketing Manager

Identify trends and insights. Allocate marketing investments. Plan and direct marketing campaigns. Manage an organization's website and maintain it, keeping best practices in mind. Optimize content for the website and social media platforms. Key Responsibilities and Skills: Strategy and Planning: Developing comprehensive digital marketing plans, setting campaign objectives, and identifying target audiences. Campaign Management: Implementing and managing campaigns across various digital channels, including social media, email, and search engines. Content Creation: Creating engaging content for different platforms, such as social media, email, and websites. Designing: Designing creatives for newsletter and social media, preferably hands on CANVA tools required SEO and SEM: Optimizing website content for search engines and managing paid search campaigns. Data Analysis and Reporting: Analyzing campaign performance data, identifying trends, and generating reports for stakeholders. Social Media Management: Managing social media profiles, engaging with followers, and developing content strategies. Email Marketing: Creating and sending email campaigns, segmenting audiences, and tracking performance. Website Optimization: Analyzing website traffic, identifying areas for improvement, and optimizing the user experience. Paid Advertising: Managing and optimizing paid advertising campaigns on platforms like Google Ads and social media. Collaboration: Working with internal teams and external agencies to achieve marketing goals. Staying Updated: Keeping up-to-date with the latest digital marketing trends and best practices. Essential Skills: Analytical skills: To analyze data, identify trends, and make data-driven decisions. Communication skills: To collaborate with internal teams and external agencies. Project management skills: To manage multiple campaigns and projects simultaneously. Creative thinking: To develop innovative content and marketing strategies. Digital marketing knowledge: To understand various digital marketing channels and techniques. Proficiency in digital marketing tools: To use tools like Google Analytics, social media platforms, and email marketing platforms.