Digital Marketing Executive

Job Description

Job Overview: SmartBridge is looking for a creative and results-driven Digital Marketing Executive to join our team in Hyderabad. The ideal candidate will have 3+ years of experience in digital marketing, strong expertise in social media post designing , content creation and excellent communication skills . You will be responsible for executing marketing campaigns, managing social media channels, developing innovative digital strategies and enhancing brand visibility. Key Responsibilities: · Plan, Develop, Execute, and Optimize digital marketing campaigns across various Social Media channels, including SEO, SEM, Email Campaigns, Content Marketing etc. · Design visually appealing and engaging social media posts. · Manage and grow social media accounts (LinkedIn, Instagram, Twitter, Facebook & YouTube) by creating content, scheduling posts, and engaging with the audience. · Work on SEO and SEM strategies to improve website ranking and drive organic traffic. · Monitor and analyse campaign performance using Google Analytics, Meta Business Suite & other tools. · Create & manage email marketing campaigns for lead generation & customer engagement. · Collaborate with Marketing Lead and Designers to create compelling content & collaterals. · Stay updated with the latest digital marketing trends, social media algorithms, and best practices to enhance digital marketing efforts. · Coordinate with different teams to ensure brand consistency across all digital platforms. · Plan and execute paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) for lead generation and brand awareness. Required Skills & Qualifications: · 3+ years of experience in digital marketing, social media management, design & content creation. · Strong knowledge of SEO, SEM, Google Ads, Facebook Ads, and Social Media Marketing . · Excellent written and verbal communication skills (English) . · Hands-on experience with email marketing tools like Mailchimp, HubSpot, SendGrid or similar platforms. · Ability to analyse data and generate insights using Google Analytics, Meta Business Suite, and others · Knowledge of content marketing and the ability to create engaging, audience/platform-focused content. · A creative mindset with an eye for detail and possess the ability to enhance our brand visibility. · Knowledge on creating marketing budget for paid initiatives & achieve desired outcomes from them. · Self-motivated and willing to work from the office in Hyderabad . Preferred Skills (Good to Have): · Basic video editing skills (for reels, shorts, etc.). · Experience in B2B and B2C marketing (Preferably in Ed-Tech). · Familiarity with marketing automation tools. If you are passionate about digital marketing and eager to contribute to a growing & energetic team, we would love to hear from you! Apply Now!