Digital Marketing Executive

Company Name: Rawalwasia Textile Industries Pvt. Ltd.

Industry: Coal

Job Title: Digital Marketing Executive

Hours: Full-time

Location: Surat, Gujarat

Job Purpose

We seek a highly skilled and motivated Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will develop, implement, and manage digital marketing campaigns promoting our products and services. In this role, you can utilise your creative thinking and analytical skills to drive brand awareness and generate leads.

Job Duties

• Planned and executed digital marketing strategies

  across various platforms, including social media, email marketing, search engine optimisation (SEO), and pay-per-click advertising (PPC).

• Create and manage engaging and relevant content

  for digital channels, including blogs, social media posts, and email campaigns.

• Monitor and analyse website traffic

  , social media metrics, and other digital marketing KPIs to optimise campaign performance and identify areas for improvement.

• Collaborate with cross-functional teams

  to develop and implement integrated marketing campaigns that align with business goals.

• Stay current with digital marketing trends

  and best practices to ensure our marketing efforts are current and influential.

• Conduct market research

  to identify target audiences and develop customer profiles for targeted marketing campaigns.

• Manage and maintain our website

  , ensuring content is fresh, accurate, and optimised for search engines.

Required Qualifications

• Knowledge

• Strong understanding of SEO, PPC, email marketing, social media marketing, and other digital marketing channels.
• Knowledge of digital marketing tools and platforms like Google Analytics.
• Familiarity with the latest digital marketing trends and best practices.
• Knowledge of WordPress will be beneficial.

Skills

• Proficiency in developing and implementing digital marketing campaigns.
• Ability to analyse data and derive actionable insights.
• Excellent written and communication skills.
• Strong project management and multitasking abilities.
• Content writing and strategising skills
• Metrics & Analytics
• Relationship building skills
• Interpersonal skills
• Proficiency in Microsoft Office/Suite
• Critical thinking
• Innovation

Attributes

• Creative and innovative approach to problem-solving.
• Ability to work independently and as part of a team.
• Analytical mindset with a focus on detail and accuracy.
• Creativity
• Adaptability & flexibility
• Strategic thinking
• Collaborative mindset
• Trend awareness

Education

• A master's degree in marketing, business, communications, or a related field is typically required.
• A degree or master's in digital marketing, advertising, or media studies can also be highly Relevant.

Experience

• Experience developing and implementing digital marketing campaigns of about 6 months to 1 year.

Technical Skills

• Proficiency in digital marketing tools and platforms.
• Knowledge of content management systems and website maintenance.

Perks and Benefits

• Competitive Salary.
• We offer a comprehensive benefits package that includes bonus, leave enashments etc.
• There are opportunities for career advancement within the organisation.
• Ongoing training and development programs.

Training

• On-the-job training and opportunities for continuous professional development will be provided.

Number of Vacancies: