Digital Marketing Executive – Performance & SEO Specialist

Job Title: Digital Marketing Executive – Performance & SEO Specialist

Location: Newtown, Kolkata

Experience: 1–2 Years

Industry: Healthcare / Physiotherapy & Wellness

Employment Type: Full-time

Job Description:

Alexa Physiotherapy & Healthcare is looking for a dynamic and self-driven Digital Marketing Executive who can independently manage end-to-end digital campaigns across platforms like Google, Meta (Facebook/Instagram), and WhatsApp API. If you're passionate about performance marketing, SEO, and leveraging digital tools to drive healthcare outreach, we’d love to connect with you.

Roles & Responsibilities:

• Plan, execute, and optimize Google Ads (Search, Display, YouTube) and Meta Ads (FB/IG).
• Conduct keyword research and manage on-page & off-page SEO strategies to improve organic ranking.
• Set up and monitor conversion tracking, pixel integrations, and campaign reports.
• Manage business WhatsApp API, automations, and chatbot workflows.
• Analyse campaign performance and suggest data-driven improvements.
• Coordinate with design/content team to align creatives and ad copies with campaign goals.
• Maintain GMB (Google My Business) optimization and local SEO practices.
• Regular reporting and analysis using Google Analytics, Meta Ads Manager, and other tools.

Requirements:

• 1–2 years of hands-on experience in SEO, Google Ads, and Meta Ads.
• Working knowledge of WhatsApp API, integrations, and automation tools.
• Strong understanding of digital KPIs, tracking, and analytics tools.
• Ability to work independently and handle multi-channel digital presence.
• Healthcare/clinic/agency experience preferred but not mandatory.

What We Offer:

• Opportunity to grow with India’s expanding physiotherapy and hydrotherapy brand.
• Supportive team environment and creative freedom.
• Exposure to real-time campaign budgets and performance strategies.

To apply, drop your updated CV at hr@alexahealthcare.in

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Paid sick time

Schedule:

• Day shift

Ability to commute/relocate:

• New Town, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person