Digital Marketing Executive

About Company

Nadcab Labs is a dynamic and innovative company located in Prayagraj. We are a team of blockchain enthusiasts dedicated to developing cutting-edge applications for the decentralized world. Our primary focus is on building robust and secure blockchain solutions, including smart contracts, decentralized applications (dApps), and various DeFi (Decentralized Finance) products

About the Role:

Digital Marketing Executive

Key Responsibilities

• Execution of digital marketing strategies across channels like SEO, SEM, social media, and email.
• Create, schedule, and publish engaging content on platforms like Instagram, Facebook, LinkedIn, and Twitter.
• Monitor website and social media analytics using tools like Google Analytics, Meta Insights, and others.
• Support in running paid ad campaigns on Google Ads and social media platforms (Meta Ads, LinkedIn Ads, etc.).
• Conduct basic keyword research and implement on-page SEO recommendations.
• Help develop and manage email marketing campaigns using tools like Mailchimp, HubSpot, or similar.
• Coordinate with graphic designers and content writers to create marketing assets.
• Stay updated on digital marketing trends, tools, and algorithm change

Requirements:

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 0–2 years of experience in digital marketing (internships or freelance work count!).
• Basic knowledge of SEO, Google Ads, and social media marketing.
• Familiarity with tools like Google Analytics, Canva, Meta Business Suite, etc.
• Strong written and verbal communication skills.
• Creative mindset and ability to work collaboratively in a team environment

Preferred (Good to Have):

• Certifications in digital marketing (Google Digital Garage, HubSpot Academy, etc.).
• Experience with WordPress, Shopify, or other CMS platforms.
• Basic design skills using tools like Canva or Adobe Spark.