Digital Marketing Executive

Job Title: Digital Marketing Executive (1-2 Year Experience Mandatory)
Location: Angamaly, Ernakulam, Kerala
Company: Oh Stayz Private Limited
Employment Type: Full-time, On-site
Salary: ₹25,000 – ₹30,000 per month

Job Overview:

We are seeking a creative, data-driven, and proactive Digital Marketing Executive to join our growing marketing team. The ideal candidate will be responsible for developing, implementing, and managing online marketing campaigns that drive brand awareness, engagement, and conversions across various digital platforms.

Key Responsibilities:

• Campaign Management: Plan, execute, and monitor paid and organic marketing campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, and YouTube.
• Content Creation & Coordination: Assist with ideation, creation, and distribution of digital content including posts, stories, reels, videos, blog content, and email newsletters.
• Social Media Management: Manage daily posting, engagement, and performance analysis on social platforms (Instagram, Facebook, YouTube, WhatsApp).
• SEO & SEM: Work on on-page and off-page SEO strategies, and run Google Search and Display Ads to improve search visibility and lead generation.
• Performance Tracking: Use analytics tools (Google Analytics, Meta Business Suite, etc.) to measure campaign performance, and prepare regular reports with insights and recommendations.
• Lead Generation: Drive qualified leads through digital efforts, monitor lead pipelines, and ensure timely coordination with the sales or reservations team.
• Collaboration: Work closely with designers, content creators, video editors, influencers, and property teams to ensure brand consistency and campaign effectiveness.

Key Skills Required:

• Proficiency in Meta Ads, Google Ads, and basic SEO practices
• Strong understanding of social media platforms and content trends
• Familiarity with tools like Canva, Meta Business Suite, Google Analytics, and Mailchimp (or similar)
• Basic video editing skills are a plus (for reels/stories)
• Excellent written and verbal communication skills
• Ability to multitask, stay organized, and meet deadlines

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field
• 1–3 years of experience in digital marketing (mandatory)
• Certification in Digital Marketing (Google, Meta, Hubspot, etc.) is an advantage

Benefits:

• Full-time

Schedule:

• Day shift

Supplemental pay types:

• Incentives
• Performance bonus
• Yearly bonus

Education:

• Degree/Diploma

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹400,000.00 per year

Benefits:

• Cell phone reimbursement

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Required)

Language:

• English (Required)

Work Location: In person