Digital Marketing Executive

Experience: 1 - 3 years Location: RS Puram , Coimbatore Salary: ₹20,000–25,000 per month As a Digital Marketing Executive, you’ll drive brand awareness and engage prospective students and parents through digital channels. You'll support marketing strategies, execute campaigns, measure performance, and help grow CV Raman Academy’s online presence. Key Responsibilities Develop and implement digital marketing campaigns: SEO, SEM, social media (Facebook, Instagram, LinkedIn), email marketing, and content marketing. Create engaging content (posts, videos, blogs, ads) that resonates with students and parents. Manage and optimize campaigns (Google Ads, Facebook/IG) to achieve ROI goals. Use analytics tools (Google Analytics, social insights) to monitor, analyze, and report campaign performance. Coordinate with design and academic teams for content creation. Track and improve key metrics: website traffic, lead generation, conversion rates. Stay current with digital trends, especially in education marketing. Skills & Qualifications Bachelor’s degree in Marketing, Communications, or related discipline. 1–3 years of hands-on experience in digital marketing. Proficiency with SEO tools (e.g., SEMrush, Ahrefs), Google Analytics, Google Ads, and social media ad platforms. Strong content creation skills (copywriting, visuals, video). Understanding of lead generation, funnel optimization, and lifecycle campaigns. Excellent communication and data‑driven mindset. Familiarity with the education sector and competitive exam coaching is a plus. Show more Show less