Creative Lead

Job Overview:

As a Creative Lead - Design, your role is to lead a team of designers in creating innovative, user-centric, and visually appealing ecommerce experiences that drive business growth and customer satisfaction.

Main responsibilities:

• Execute digital campaigns and ad banners supporting ecommerce and marketing initiatives, conveying the brands’ creative strategy across platforms such as Amazon/ or other Marketplace.

• Provide art and design direction to the team, taking a hands-on approach to content creation

• Oversee the creation of compelling, effective e-commerce designs that enhance the customer.

• Lead and manage a team of designers, including training, performance management, and mentorship, fostering a collaborative and productive team environment.

• Review and provide feedback on design concepts, wireframes, and final deliverables to ensure quality and consistency.

• Ensure designs are optimized for various devices and platforms, including desktop and mobile.

• Lead creative ideation, brainstorming sessions, develop and implement master designs that align with the brief's objectives.

• Align creative concept and designs with a strategic team • Stay updated on industry trends and emerging technologies to maintain competitiveness in the ecommerce space.

• Collaborate with cross-functional teams such as strategy, client servicing to ensure cohesive design solutions that meet business needs.

• Generate innovative visuals based on client briefs and brand assets.

• Build relationships with clients, understanding their business needs and brand identity.

• Present work in client-ready presentations and directly to clients.

• Understand client businesses and Liquid's retail strategy to inform creative decisions.

• Formulate and communicate the creative vision to both the team and clients effectively.

• Create engaging content for social media channels to promote the omnichannel experience.

Qualifications and Skills:

• Bachelor’s degree in Graphic design, digital media or related field

• Excellent English and Arabic communication skills

• Minimum of 8-10 years of eCommerce design, with a strong portfolio showcasing successful projects and digital campaigns.

• Must be proficient in Adobe Creative Suite, particularly in Photoshop, Illustrator. Working knowledge of Microsoft Office. Experience with Adobe After Effects & Figma is a plus.

• In-depth knowledge of web design principles, usability standards, and responsive design techniques

• Excellent leadership and communication skills, with the ability to articulate creative concepts and provide constructive feedback.

• Strong project management skills, with the ability to prioritize tasks, manage timelines, and drive results in a fast-paced environment.

• Elevated understanding of the retail trade environment, including omnichannel and online/offline retail integrations

• Team leadership experience