Copywriter

We are on a lookout for 1 Jr Copywriter and 1 Sr Copywriter

Creative Ideation & Campaign Development

● Conceptualize campaign ideas, digital content properties, and communication hooks based on briefs

● Write taglines, headlines, scripts, and captions that are grounded in consumer insights and aligned with brand tonality

● Partner with art and design teams to build strong, unified visual-verbal storytelling Copy Execution Across Formats

● Write for a wide variety of formats- ATL, BTL, digital, static, and video

● Develop content for social media posts, digital banners, mailers, long-form articles, and campaign films

● Adapt copy to suit multiple platforms with sensitivity to platform behavior and audience expectations AI Integration & Productivity

● Use AI tools like ChatGPT, Copy.ai, Grammarly, or Notion AI as creative partners, not crutches

● Improve copy development speed, iteration efficiency, and content exploration using AI

● Ensure that AI-generated content is always layered with original thought, insight, and brand alignment Creative Hygiene & Brand Understanding

● Maintain brand consistency across touchpoints

● Stay updated with communication trends, digital behavior shifts, and platform-specific styles

● Review creative output before it goes to clients—ensuring logic, tone, and grammar are all on point

● Contribute to internal brand guides, tone-of-voice documents, and content audits when needed

Ideal Candidate Attributes

You’re someone who balances creative fl air with craft discipline, who gets excited about cracking the big idea, and equally about getting the line just right.

You should bring:

● 1–2 years of copywriting experience in mainline, digital, or integrated creative agencies

● Worked across both ATL and digital platforms, including social media, scripts, and campaign lines

● Hands-on comfort with AI writing tools, but a deep reliance on original thinking

● Clarity on what works across platforms—visually, tonally, and structurally

● A proactive, dependable, and collaborative mindset with strong attention to detail

Job Type: Full-time

Pay: ₹350,000.00 - ₹900,000.00 per year

Schedule:

• Day shift

Ability to commute/relocate:

• Chembur, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Mon-Fri with alternative Saturdays working, 10 - 7pm timing. Is this comfortable with you ?

Experience:

• Copywriting: 1 year (Required)

Work Location: In person

Expected Start Date: 04/08/2025