Content Writer- Edtech Marketing

Job Description

Job Description Job Title : Content Writer, Marketing Job Type: Full Time Location: Remote Industry: Edtech-Higher Education Experience Level: 2-4 Years Role Overview: As a Content Writer for Marketing, you will play a crucial role in crafting compelling and engaging content to support our marketing initiatives. You will work closely with the Marketing Head and other members of the marketing team to develop content that effectively communicates our brand messaging, drives engagement, and generates leads. The ideal candidate will have a passion for storytelling, strong writing skills, and the ability to tailor content for various channels and audiences. Key Responsibilities: ● Develop and write clear, persuasive, original SEO friendly copies for email campaigns, performance marketing, influencer content, marketing collaterals, social media, newsletters, decks etc ● Collaborate with cross functional teams to gather information and align content with brand guidelines and marketing goals. ● Create content that directly resonates with the target audience, do required research to understand brand and audience requirements. ● Monitor and analyze content performance using analytics tools, providing insights and recommendations for optimization. ● Maintain content calendars for timely delivery of projects Who You Are: ● Proven content writing experience in education or technology space ● Exceptional writing and editing skills with attention to detail. Strong grasp of English language and grammar is a must. ● Strong understanding of content marketing, SEO, and digital marketing. ● Proficiency in email marketing and using analytics tools. ● Ability to manage multiple projects and meet deadlines. ● Excellent communication and collaboration skills. ● Knowledge of graphic design principles and visual content creation tools is a plus. ● Passion for staying updated on industry trends and emerging content formats. Qualification: Degree in English, Journalism, Marketing, Communications or a related field About Us: Founded in 2023 by INSEAD and IIM alumni, edept is a startup in higher education which enables universities and institutes to offer differentiated industry-led degree and certification programs in new-age courses to drive better employability outcomes for young graduates. Please visit us at www.edept.co Industry Higher Education Employment Type Full-time Show more Show less