Content Lead

About Swiggy

About Mumbai Foodie

Chennai Servd

What will you work on?

• Create engaging and concise F&B content for Instagram, focusing on local culinary experiences, trends, and unique dishes in Chennai.
• Collaborate closely with the production team and post-production to ensure the written content aligns seamlessly with visual elements.
• Stay attuned to Chennai's ever-evolving food scene, from street food stalls to upscale restaurants, and translate these experiences into engaging written content.
• Attend food events, tastings, and restaurant openings to gather first-hand information for posts.
• Stay in touch and maintain relationships with various stakeholders of the F&B industry – PR and Marketing teams, Brand teams, Chefs and Owners
• Maintain a consistent posting schedule and adhere to content calendars to ensure regular and timely updates.
• Respond actively to comments and engage with followers on Instagram to foster a sense of community.
• Collaborate with the internal team to brainstorm creative concepts and campaigns that resonate with the target audience.
• Participate in content planning meetings to contribute fresh ideas and strategies for optimising Instagram engagement.
• Monitor Instagram analytics to track the performance of different types of posts and adapt strategies accordingly.
• Adapt writing style to suit various Instagram formats, such as carousel posts, Stories, and Reels.
  

Who Are We Looking For

• Someone who has a passion for food and a deep understanding of Chennai's culinary landscape.
• Someone who has a minimum of 3 years of experience in writing for social media platforms, particularly Instagram.
• Someone who is a skilled writer with strong communication skills and a keen eye for grammar and language nuances. Must be able to craft clear and concise storylines or messages.
• Someone familiar with Instagram's features, trends, and best practices.
• Someone who possesses an unwavering dedication towards staying updated with the latest developments in the realm of food, local events, and digital advancements.