Content Lead

Job Description

About Us Grapes Worldwide, India’s leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists. Powered with a deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent. Roles & Responsibilities: Strategic Content Development: Lead the creation of engaging and persuasive copy and scripts for a variety of platforms, including digital, social media, print, and more. Campaign Conceptualization: Collaborate with cross-functional teams to brainstorm, develop, and execute innovative campaign ideas that align with client goals and brand identity. Quality Assurance: Ensure the highest standards of copy quality, consistency, and accuracy across all channels. Mentorship: Guide and mentor junior writers, providing constructive feedback and fostering a collaborative and creative environment. Brand Voice Management: Maintain and enhance brand consistency across all communications, ensuring alignment with strategic objectives. Trend Analysis: Stay abreast of industry trends, competitive landscape, and emerging technologies to keep our content fresh and relevant. Client Collaboration: Work closely with clients to understand their needs, present ideas, and refine copy based on feedback. Desired skills & experience: Exceptional writing and editing skills with a keen eye for detail. Proven ability to develop compelling narratives and impactful messaging. Strong conceptual thinking and the ability to generate innovative ideas. Bachelor'/Master’s degree in communications, English, journalism, marketing, or a related field. 6 to 7 years of proven experience in Content/Copywriting, preferably within an agency setting. Show more Show less