97 Consumer Insights Jobs - Page 2

Job Description Job Title: Business Impact Manager - Digital Solutions Your Role: Consumer & Market Understanding Deeply understand digital consumer behaviors, expectations and journeys. Leverage consumer insights, data analytics, and market trends to inform product strategy. Product-Value Strategy Translate consumer insights into meaningful, high-impact digital product features. Ensure AI and app-based features are aligned with tangible business goals and user value. Business Impact & ROI Mapping Define success metrics and track the business impact (revenue, efficiency, engagement) of digital initiatives. Build and maintain ROI models to evaluate feature performance and prioritize roadmap decisions. Cross-functional Collaboration Partner with Product, UX, Engineering, Analytics, and Marketing to align on value delivery. Influence roadmap planning with a sharp focus on customer benefit and business return. Performance Monitoring & Feedback Loops Regularly assess digital features post-launch for value realization. Recommend optimizations or pivots based on data-driven insights. Strategic Planning & Advocacy Contribute to digital product roadmaps from a value-first lens. Advocate for a consumer-centric, value-driven product culture across teams. You're the right fit if: 18+ years of experience in digital strategy, product management, consumer insights, or a related field. Engineering / MBA with relevant experience. Strong understanding of AI-powered features, digital ecosystems (web/app/cloud), and consumer behavior. Proven ability to translate complex data and insights into strategic recommendations. Strong communication, storytelling and influencing skills, especially around business impact. Experience working in cross-functional environments. Nice to Have: Experience in consumer goods, retail, or D2C digital products. Familiarity with product analytics tools (e.g., Mixpanel, Amplitude, GA4). Exposure to agile product development methodologies. About Philips We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. u2022 Learn more about . u2022 Discover . u2022 Learn more about . If youu2019re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care . #LI-PHILIN #DIW

We are looking for a data-driven CRM Analyst to boost customer acquisition, retention, and lifecycle value. You’ll lead A/B testing, analyse campaign impact, automate reports, & streamline messaging across email, SMS, and more to drive key insights. Required Candidate profile Strong analytical skills and ability to create and deliver reports. Experience with CRM tools. Knowledge of A/B testing methodologies and campaign optimisation. Strong communication skills

Flipkart is looking for Assistant Manager Research and Insights to join our dynamic team and embark on a rewarding career journey An Assistant Manager is responsible for supporting the management of a department or business unit and ensuring that it operates efficiently and effectively Responsibilities of an Assistant Manager: The Assistant Manager is responsible for managing a team of employees Responsible for implementing policies and procedures to ensure that the department or business unit operates efficiently and effectively Responsible for providing regular reports Strong leadership, organizational, and communication skills

Were looking for a Brand Executive for our Brand Consultancy Team, who enjoys leveraging well-informed brand and consumer insights to create compelling, channel-right narratives for brands. From discovering opportunity spaces through competitive audits to developing consumer journeys and brand positioning territories, you can tell brand stories across the digital landscape, and the best way to drive an audience to these stories. What do we expect from you You must have an inclination towards brand strategy. Strong balance of thought and action and a passion for understanding a clients business and arriving at insights that solve their challenges via their brand. You will be an analytical, critical thinker with an expert-level understanding of branding, business and strategic planning. You will have an inherent curiosity and be an innovative thinker with the ability to see the big picture, present and future, and explore possibilities with the client. You will be results-focused and collaborative and possess an enthusiastic approach grounded in firm strategy. Youre an excellent communicator and influencer that thrives in a fast-paced, highly-collaborative and multi-disciplinary team. Responsibilities: A Brand Executive who brings us experience in project management in a branding consultancy, advertising agency or business consultancy. You will have experience working with clients and being a key contributor to the project success. You will participate in, and often lead, brand discussions, client workshops, brainstorms and the development of strategic deliverables. You will have excellent client presence, organizational and detail-orientation skills, excellent written and verbal communication, and the ability to work in a fast-moving environment thatis strategically and intellectually agile. You'll be respectful of, and comfortable with, changing priorities, and be able to work with people across the company to manage this effectively.

: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team : The marketing team at Paytm is at the forefront of building the brand’s relationship with the consumer, both existing & potential. With the ambition to add value to the brand, the team focuses on engaging and driving effective marketing practices across various channels. Key Responsibilities : 1 . Develop and execute annual marketing plans to drive business objectives 2. Build and strengthen brand positioning and architecture 3. Create multi-channel marketing campaigns to increase brand awareness and engagement 4. Leverage consumer insights to identify unmet needs and drive innovation 5. Manage media planning, campaign metrics, and performance optimization 6. Lead strategic partnerships and agency relationships 7. Drive innovation in content formats and emerging platforms 8. Leverage consumer insights, market trends, and data analysis to inform marketing decisions. 9. Manage media planning, campaign metrics, and performance optimization 11. Lead strategic partnerships and collaborations to amplify brand reach and impact 12. Develop and maintain relationships with internal stakeholders, agencies, and external partners 13. Conceptualize and execute high-impact communication campaigns across digital and offline channels. Required Skills: 1. 8-10 years of experience in brand marketing, with experience in consumer tech business is a plus. 2. 4-5 years as FMCG brand manager (not trade or sales) is a must. 3. Should have managed 20cr and above ATL brand campaigns. 4. Proven track record of building and managing brands. 5. Strong understanding of consumer insights and market trends 6. Excellent campaign planning and execution skills 7. Ability to manage agency relationships and internal creative teams 8. Strong analytical and problem-solving skills EducationMBA is a must. Why join us: A collaborative output-driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals . Compensation :If you are the right fit, we believe in creating wealth for youWith enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Job Overview: Were looking for a Brand Executive for our Brand Consultancy Team, who enjoys leveraging well-informed brand and consumer insights to create compelling, channel-right narratives for brands. From discovering opportunity spaces through competitive audits to developing consumer journeys and brand positioning territories, you can tell brand stories across the digital landscape, and the best way to drive an audience to these stories. What do we expect from you You must have an inclination towards brand strategy; a strong balance of thought and action and a passion for understanding a clients business and arriving at insights that solve their challenges via their brand. You will be an analytical, critical thinker with an expert-level understanding of branding, business, and strategic planning. You will have an inherent curiosity and be an innovative thinker with the ability to see the big picture, present and future, and explore possibilities with the client. You will be results-focused and collaborative and possess an enthusiastic approach grounded in firm strategy. Youre an excellent communicator and influencer who thrives in a fast-paced, highly collaborative and multidisciplinary team. Responsibilities that come with the position: A Brand Executive who brings us experience in project management in a branding consultancy, advertising agency or business consultancy. You will have experience working with clients and being a key contributor to the project's success. You will participate in, and often lead, brand discussions, client workshops, brainstorms, and the development of strategic deliverables. You will have excellent client presence, organizational and detail-orientation skills, excellent written and verbal communication, and the ability to work in a fast-moving environment that is strategically and intellectually agile. You'll be respectful of, and comfortable with, changing priorities, and be able to work with people across the company to manage this effectively. You will use your exceptional organizational skills and proactive approach to understand the challenges of the team members, and problem-solving to find a great solution that drives results. And most importantly, youll not be afraid to roll up your sleeves and get involved.

Experience: 5-7 years (Banking/Marketing) Required Qualification: Graduate / Post Graduate in Marketing Management Preferred Qualification: Business Management- Marketing Skill, Knowledge & Trainings: The official should have excellent communication skills and should be able to interact with external parties such as banks, financial institutions and vendors The official should have strong network amongst banks in India The official should have good presentation skills to create awareness about the company and its services Should be technologically sound to understand the nuances of technology applications Core Competencies: Passion Accountability Ownership Communication Team Work Functional Competencies: Positioning and marketing of LEIL services in India Generating new leads by partnering with Indian Banks and financial institutions Job Purpose: To create brand awareness and increase the reach of LEIL. Area of Operations Key Responsibility Marketing The official shall be required to carry out the below tasks: 1. To build strategic relationships and partner with key industry players (banks), financial institutions and vendors 2. To effectively design and participate in marketing campaigns/expos/magazines from ideation to execution 3. To collect and analyze consumer feedback for designing advertising campaigns 4. Provide content for marketing campaigns/social media/digital marketing/LEIL website Operations The official will co-ordinate with operations team and provide feedback to improve the processes. Any Other Requirement: The official will have to co-ordinate with other departments for the assigned tasks. The official should be able to commute across India and visit branches of banks to build relationships and expand reach of LEIL.

Role Overview: We are seeking an experienced Market Research Specialist with a strong foundation in market research esp. quantitative research and a working knowledge of qualitative methods to join our dynamic team in Bangalore. The ideal candidate will be a hands-on researcher who is passionate to gather, analyse and draw findings related to smartphones and tech products, eager to extract actionable consumer insights that inform business decisions. Key Responsibilities: Lead and execute end-to-end primary research projects primarily quantitative. Design discussion guides, questionnaires and survey instruments tailored to varied research objectives. Conduct consumer interviews, facilitate fieldwork, and moderate research sessions when needed. Manage secondary research to complement primary insights and track category trends. Analyze data, interpret results, and develop actionable insights to support product, marketing, and strategy teams. Collaborate with external research agencies, ensuring high-quality and timely deliverables. Work closely with cross-functional stakeholders (Product, Marketing, Sales, UX) to identify research needs and embed insights into decision-making. Present findings in a structured, concise, and impactful manner to internal teams. Comfortable with travel for field research, group discussions, ethnographic studies, and in-person interviews. Qualifications & Skills: Minimum 4 years of experience in market research, with a strong focus on quantitative methodologies. Experience in both primary and secondary research across the entire research lifecycle. Proficient in survey design, research instrument design, data analysis and reporting with effective presentation skills Analytical ability to un-earth insights from large sets of data and present findings. Advanced excel skills and PowerPoint is a must. Prior experience working with survey tools is a plus. Exposure to qualitative research methods (IDIs, FGDs) is an advantage. Strong analytical thinking with the ability to translate data into insights and business implications. Passion for smartphones, consumer electronics, and emerging technologies. Excellent communication, stakeholder management, and project management skills.

Come be part of a rocketship thats creating a massive impact in the world of education! On one side you have over a million college graduates every year with barely 5% employability rates and on the other side, there are thousands of companies struggling to find talent Newton School aims to bridge this massive gap through its personalised learning platform We are building an online university and solving the deep problem of employability of graduates, We have a strong core team consisting of alumni from IIT's and IIMs, having several years of industry experience in companies like Unacademy, Inmobi among others On this mission, we are backed by some of the most respected investors around the world, Nexus Venture Partners, RTP Global, Steadview Capital and a slew of angel investors including CREDs Kunal Shah, Flipkarts Kalyan Krishnamoorthy, Unacademy founders, Udaans Sujeet Kumar among others, Socials: https: / / linkedin , / school / newtonschool / | newtonschool co Role We are looking for an experienced Brand person to help us build our brand and raise brand awareness Youll work across all levels and departments of our organisation to find what makes us unique and communicate it to the world, If youre creative, possess a strategic mind and have experience in implementing targeted brand campaigns, wed like to meet you, Ultimately, youll help us improve our companys reputation and drive growth, Responsibilities Analyse brand positioning and consumer insights and shape and communicate our vision and mission Translate brand elements into plans and go-to-market strategies Establish performance specifications, cost and price parameters, market applications and sales estimates Measure and report performance of all marketing campaigns, and assess ROI and KPIs Monitor market trends, research consumer markets and competitorsactivities Oversee new and ongoing marketing and advertising activities Monitor product distribution and consumer reactions Requirements Proven ability to develop brand and marketing strategies and communicate recommendations to executives 4+ years of experience in working into Branding and Marketing Experience in identifying target audiences and devising effective campaigns and understanding of the full marketing mix Strong analytical skills partnered with a creative mind Data-driven thinking and an affinity for numbers Outstanding communication skills Up-to-date with latest trends and marketing best practice Our Way Of Working An opportunity to work on something that really matters, A fast-paced environment to learn and grow High transparency in decision making, High autonomy; freedom to take risks, to experiment, and to fail, Market competitive salary, We promise a meaningful journey with smart people, with opportunities to learn & grow Plus, you can sleep peacefully knowing you are impacting lives in a big way, every day!

We are seeking a highly experienced and strategic leader to help deepen our consumer insights and champion our product efforts towards product regionalisation across the South Asia, Middle East, and Africa (SAMEA) region, This pivotal role requires a blend of strategic thinking, execution leadership, collaborative thinking and a strong ability to leverage data and insights to deliver success in diverse and high-potential markets You will be instrumental in shaping our product and business strategy across the region Your responsibilities will cover three key areas Consumer insights, Regionalisation of the Product, and on-platform marketing strategy, This role will report into the Head of Strategy and Operations SAMEA, What You'll Do Defining and shaping the regional insights roadmap, ensuring a deep understanding of user behavior, market trends, and competitive landscapes Identifying insight needs and gaps across markets, and support markets in their insights requirements Managing and analyzing data from research and regular pulse tracker, to continuously monitor key business growth metrics and product performance across SAMEA Guiding the synthesis of research findings from various sources into clear, concise, and strategic insights that inform product decisions and regional strategy Developing compelling business cases for the development of product features or offerings specifically tailored for the SAMEA region Spearheading the planning, execution, and successful rollout of new product features and updates across all markets within SAMEA Championing the needs of the SAMEA markets by effectively lobbying with global R&D teams for product localisation and adaptation Serving as the primary point of contact and custodian for all product-related inquiries and requirements originating from the SAMEA region Defining and shaping the on-product engagement strategy for the SAMEA region to drive engagement and feature adoption Work in close collaboration with Marketing, Music and Premium teams across subregions of South Asia, Middle East and Africa, Who You Are You have 7+ years of work experienceYou possess product management, marketing, and/or consulting experience, with demonstrable success in your role You are skilled at leveraging data and insights to inform product strategy and decision-making, and have high degree of comfort with using AI You are an exceptional communicator and influencer, able to work effectively with cross-functional teams and senior stakeholders across different cultures You are results-oriented and have a track record of driving growth and impact through product initiatives You have a natural interest and passion for music, culture, and understanding consumers Where You'll Be This role is based in Mumbai We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home Spotify is an equal opportunity employer You are welcome at Spotify for who you are, no matter where you come from, what you look like, or whats playing in your headphones Our platform is for everyone, and so is our workplace The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background Its in our differences that we will find the power to keep revolutionizing the way the world listens, At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone We have ways to request reasonable accommodations during the interview process and help assist in what you need If you need accommodations at any stage of the application or interview process, please let us know were here to support you in any way we can, Spotify transformed music listening forever when we launched in 2008 Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators Everything we do is driven by our love for music and podcasting Today, we are the worlds most popular audio streaming subscription service,

MAIN RESPONSIBILITIES Provide Consumer Insight support to the local business and/or drive growth for GMI key categories from channel expansion. Cover the breadth of CI, across all the key brands and categories that General Mills operates in. It will be important to interact regularly across all parts of the CI team, both with the category teams but also the Omnichannel and Predictive Analytics teams. Require the adoption and building of different skills and capabilities, helping to develop a well-rounded and impactful individual. MINIMUM QUALIFICATIONS Graduate in marketing, business or related field 3-5+ years experience in Marketing, Insights or Research within a branded environment Experience at an FMCG organization, ideally (but not essential) with food experience. Experience in qualitative and quantitative research techniques across multiple platforms e.g. branding, shopper research, communications, product and packaging research. Ability to influence in a cross-functional and virtual environment and translate a significant amount of data and observations into actionable insights for business teams and ultimately influence our customers. Operate and influence effectively in a matrixed organization across regional and local stakeholders and multiple business functions Has consumer empathy, enjoys understanding consumer motivations and can provide examples of real consumer insight. Able to present with impact and influence senior stakeholders Strong ability to work autonomously A high degree of resourcefulness ability to manage ambiguity Fostered and developed key relationships (eg.with agencies) Listens and responds to internal and external needs and the ability to constructively challenge. Comfortable working with cross-functional teams in a dynamic environment. Strategic thinking that can balance long term planning with theshort -termneeds of the business Business commercial awareness appreciation Willingness ability to travel when the business requires PREFERRED QUALIFICATIONS Accustomed to synthesizing, building and credibly telling a story and then delivering this with impact. Data Expertise Ensures data is high quality and gain understanding on how it fits with context as well as reconciles data differences. Understands historical industry and current business trends Integrity Is able to command the respect and trust of colleagues across functions and markets and holds integrity at the heart of their actions. Capability development and application: Understands which capabilities are best suited to address business questions Evolves/maintains existing tool kits. Insights and development application: Consistently leverage existing knowledge to gain insights, apply rigor in critical thinking and quantitative/qualitative analysis to draw out trends, issues, opportunities (finds the true meaning in the consumer learning, is discerning). Develops Self Others Develop insights that are actionable and inspiring for the Business Team in a way that builds confidence of the team and invites productive discussions and collaboration. Delivers Outstanding Results Has a bias for action and is orientated towards achieving results. Agility - Has communication, prioritization, decision making and relationship flexibility. Influence Impact - ability to credibly guide internal and external partners (markets and clusters, big or small) into the right direction - links expertise to business strategies resulting in positive business impacts.

About The Role Research Manager: We are looking for a Consumer Insights Senior Manager/AVP who will design and execute market research as well as user research to drive new product development, marketing strategy and go-to-market tactics for Kotak Mahindra Bank. In this role you will work closely with the marketing, product and business team and play a pivotal role in defining the direction of different KMBL product & offerings. Job Role: Working closely with cross-functional teams to identify problem statements Planning and implementing end to end consumer research strategies and methodologies Conducting qualitative as well as quantitative research relying on primary as well as secondary research Talking to existing and potential customers to understand their needs and behaviour Doing a competitor analysis to understand product offerings and features Devising actionable strategies from consumer insights Reporting and presenting your findings to drive new product development and marketing strategies Job Requirements: Minimum 6 years of experience conducting qualitative and quantitative research Strong analytical skills to extract actionable insights from data Strong research skills such as moderation, preparation of Q"™re/DG and effective storytelling etc. Strong communication and presentation skills MBA, MA in Design/Sociology/Psychology in a numerate discipline Need to have prior experience working with FMCG/Consumer Tech or any client-side company

Market Research and Analysis; Brand Manager should conduct in depth Market Research using various analytical tools to generate consumer insights Example outputs: - Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends - Competitor and customer insights analysis - Analysing the success of marketing campaigns and creating reports - Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits - Identify research needs, execute research studies and projects, and analyse research in order to identify opportunities - Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives - Brand Strategy and Communication; Brand Manager sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables Example outputs: - Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers' expectations and to build the credibility of brands - Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term - Contribute to annual brand planning process - Plan, implement, and execute successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising) - Planning and execution of all communications and media actions on all channels, including online and social media - Assisting with product development, pricing and new product launches as well as developing new business opportunities - Creating and managing promotional collateral to establish and maintain product branding - Supervising advertising, product design and other forms of marketing to maintain consistency in branding - Define and manage the brand communication strategy using a variety of media - Branding and Customer Outreach ; Brand Manager is the brand champion and expert while ensuring brand integrity in all respects Example outputs: - Own the development and messaging of the brand narrative; create, execute, and manage marketing programs and campaigns - Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles - Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs - Represents the company and provides support as needed at various trade shows and conventions - Plans and executes events and promotions within fan communities - Co-ordinating the launch programme to external customers as well as employees - Organising events such as product launches, exhibitions and photo shoots - Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers - Collaboration and Budgetary Controls- Brand Manager should collaborate with necessary stakeholders and exercise full controls with respect to brand budgets Example outputs: - Collaborate with sales team for specific strategies for selling - Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers; chief marketing officers; sales team, interiors etc.) - Liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines - Looking at the pricing of products and analysing the potential profitability - Establish and maintain brand budgets; managing budgets and a team of junior assistants - Managing the budget for advertising and promotional items - Positions of Leadership- Brand Manager should have prior experience in team handling roles and should demonstrate excellent leadership and team management skills Example outputs: - Expertise in team handling profile in the previous role- constantly monitoring as well as mentoring subordinates - Provided effective assistance to the team of digital campaign managers and optimized search engine usage to increase customer leads Essential requirements: - Bachelor's degree in Marketing, Business, or related field; MBA from NIRF ranked institute - 5-15 years of experience in brand management, brand marketing, or marketing management - Proven working experience as Brand Manager/ Associate Brand Manager/ Senior Brand Manager - Ability to prioritize when under pressure - Proven ability to develop brand and marketing strategies and communicate recommendations to executives - Experience in identifying target audiences and devising effective campaigns - Excellent understanding of the full marketing mix - Strong analytical skills partnered with a creative mind - Data-driven thinking and an affinity for numbers - Outstanding communication skills - Up-to-date with latest trends and marketing best practices; stay current on market trends and competitive activity

Market Research and Analysis; Brand Manager should conduct in depth Market Research using various analytical tools to generate consumer insights Example outputs: - Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends - Competitor and customer insights analysis - Analysing the success of marketing campaigns and creating reports - Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits - Identify research needs, execute research studies and projects, and analyse research in order to identify opportunities - Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives - Brand Strategy and Communication; Brand Manager sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables Example outputs: - Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers' expectations and to build the credibility of brands - Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term - Contribute to annual brand planning process - Plan, implement, and execute successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising) - Planning and execution of all communications and media actions on all channels, including online and social media - Assisting with product development, pricing and new product launches as well as developing new business opportunities - Creating and managing promotional collateral to establish and maintain product branding - Supervising advertising, product design and other forms of marketing to maintain consistency in branding - Define and manage the brand communication strategy using a variety of media - Branding and Customer Outreach ; Brand Manager is the brand champion and expert while ensuring brand integrity in all respects Example outputs: - Own the development and messaging of the brand narrative; create, execute, and manage marketing programs and campaigns - Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles - Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs - Represents the company and provides support as needed at various trade shows and conventions - Plans and executes events and promotions within fan communities - Co-ordinating the launch programme to external customers as well as employees - Organising events such as product launches, exhibitions and photo shoots - Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers - Collaboration and Budgetary Controls- Brand Manager should collaborate with necessary stakeholders and exercise full controls with respect to brand budgets Example outputs: - Collaborate with sales team for specific strategies for selling - Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers; chief marketing officers; sales team, interiors etc.) - Liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines - Looking at the pricing of products and analysing the potential profitability - Establish and maintain brand budgets; managing budgets and a team of junior assistants - Managing the budget for advertising and promotional items - Positions of Leadership- Brand Manager should have prior experience in team handling roles and should demonstrate excellent leadership and team management skills Example outputs: - Expertise in team handling profile in the previous role- constantly monitoring as well as mentoring subordinates - Provided effective assistance to the team of digital campaign managers and optimized search engine usage to increase customer leads Essential requirements: - Bachelor's degree in Marketing, Business, or related field; MBA from NIRF ranked institute - 5-15 years of experience in brand management, brand marketing, or marketing management - Proven working experience as Brand Manager/ Associate Brand Manager/ Senior Brand Manager - Ability to prioritize when under pressure - Proven ability to develop brand and marketing strategies and communicate recommendations to executives - Experience in identifying target audiences and devising effective campaigns - Excellent understanding of the full marketing mix - Strong analytical skills partnered with a creative mind - Data-driven thinking and an affinity for numbers - Outstanding communication skills - Up-to-date with latest trends and marketing best practices; stay current on market trends and competitive activity.

Job Role: Business Analyst - B2C Digital Products Job Location: Bangalore, Mumbai Expertise Required: Data Analysis, Business Analyst, Experience Required: 2-4 years Shift Timings - 2:00 PM to 11:00 PM Working Mode - Onsite Required Candidate profile Strong Product / Business Analytics profile, with a focus on B2C digital products with 2+ YOE in Consumer analytics for Product / Marketing / Business / Consumer behaviour Insights.

Market Research and Analysis; Brand Manager should conduct in depth Market Research using various analytical tools to generate consumer insights Example outputs: -Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends -Competitor and customer insights analysis -Analysing the success of marketing campaigns and creating reports -Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits -Identify research needs, execute research studies and projects, and analyse research in order to identify opportunities -Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives -Brand Strategy and Communication; Brand Manager sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables Example outputs: -Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers' expectations and to build the credibility of brands -Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term -Contribute to annual brand planning process -Plan, implement, and execute successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising) -Planning and execution of all communications and media actions on all channels, including online and social media -Assisting with product development, pricing and new product launches as well as developing new business opportunities -Creating and managing promotional collateral to establish and maintain product branding -Supervising advertising, product design and other forms of marketing to maintain consistency in branding -Define and manage the brand communication strategy using a variety of media -Branding and Customer Outreach ; Brand Manager is the brand champion and expert while ensuring brand integrity in all respects Example outputs: -Own the development and messaging of the brand narrative; create, execute, and manage marketing programs and campaigns -Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles -Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs -Represents the company and provides support as needed at various trade shows and conventions -Plans and executes events and promotions within fan communities -Co-ordinating the launch programme to external customers as well as employees -Organising events such as product launches, exhibitions and photo shoots -Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers -Collaboration and Budgetary Controls -Brand Manager should collaborate with necessary stakeholders and exercise full controls with respect to brand budgets Example outputs: -Collaborate with sales team for specific strategies for selling -Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers; chief marketing officers; sales team, interiors etc.) -Liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines -Looking at the pricing of products and analysing the potential profitability -Establish and maintain brand budgets; managing budgets and a team of junior assistants -Managing the budget for advertising and promotional items -Positions of Leadership -Brand Manager should have prior experience in team handling roles and should demonstrate excellent leadership and team management skills Example outputs: -Expertise in team handling profile in the previous role -constantly monitoring as well as mentoring subordinates -Provided effective assistance to the team of digital campaign managers and optimized search engine usage to increase customer leads Essential requirements: -Bachelor's degree in Marketing, Business, or related field; MBA from NIRF ranked institute -5-15 years of experience in brand management, brand marketing, or marketing management -Proven working experience as Brand Manager/ Associate Brand Manager/ Senior Brand Manager -Ability to prioritize when under pressure -Proven ability to develop brand and marketing strategies and communicate recommendations to executives -Experience in identifying target audiences and devising effective campaigns -Excellent understanding of the full marketing mix -Strong analytical skills partnered with a creative mind -Data-driven thinking and an affinity for numbers -Outstanding communication skills -Up-to-date with latest trends and marketing best practices; stay current on market trends and competitive activity

Job Title: Field Executive -Market Researcher Location: (Kerala) Job Description: We are currently seeking a skilled Market Researcher to join our team. The ideal candidate will possess excellent communication skills, proficiency in the local language, and reliable transportation for conducting fieldwork in designated areas. As a Market Researcher, you will play a crucial role in gathering and analysing data to help our company make informed decisions and stay ahead of market trends. You will be responsible for: Conducting market research to gather relevant data on consumer preferences, market trends, competitor analysis, and industry insights. Analysing research findings to identify key insights, trends, and opportunities for the company. Compiling comprehensive reports and presentations to communicate research findings and recommendations to internal stakeholders and clients. Maintaining up-to-date knowledge of industry developments, emerging technologies, and market dynamics to provide valuable insights and recommendations. Qualifications: Bachelor's degree Proven experience in market research, with a minimum of 1-2 years in a similar role. Excellent communication skills and proficiency in the local languages spoken in the target markets is essential. Ability to work independently and collaboratively in a fast-paced environment. Own conveyance (e.g., car, bike) and a valid driver's license, with willingness to travel to designated survey locations. Proficiency in basic computer skills and Microsoft Office Suite and familiarity with survey software or mobile applications is a plus. PS: Its a Field Job and require travel within the city on daily basis. Interested candidates may share their CVs mentioning current CTC, Expected CTC and Notice Period at shikha.choudhary@totalsolutions.in Or may contact on 9810557348 for more details

Understanding the core concepts of Software Product Marketing and preferably a SaaS Product. Brand and position the SaaS product with a right marketing mix. Managing the content assets needed to market the product like website, brochures, ppts, videos, flyers and others. Develop compelling product messaging and positioning, competitive differentiation, and compelling storylines for marketing products through collateral, training materials, pitch decks, and other sales enablement resources and tools. Identify primary and secondary research and insights to drive strategy Serve as a hands-on brand marketing professional from ideation, project management execution, and ROI measurement. Grow the company's presence in all key performance marketing channels and establish new ones. Develop and execute engaging social media strategies to increase brand awareness and grow user base across various platforms and local channels. Forecasting budget spending across all locations to ensure balanced and optimal spending; Managing budgets and campaigns across all digital channels to drive strong return on investment and an efficient CAC. Create and implement educational initiatives to engage internal community and increase brand loyalty Analyze competitor activity, including marketing strategies, channel usage, and campaign tactics, to inform and improve our own strategies Research and build targeted media and influencer lists, and establish connections to amplify brand messaging and reach new audiences Create and execute integrated campaigns, including ideation, execution, and performance measurement Oversee and optimize a newsletter to increase engagement and retention of customers and subscribers. Own top-of-funnel marketing site experience, including landing pages and resources focusing on conversion rate optimization from strategy and planning to execution and measurement. Identify and design high-impact, hypothesis-driven testing opportunities based on consumer insights (focus groups, user testing) and data (GA, Web Analytics) Manage the pipeline of testing opportunities to ensure were maximizing our testing velocity. Collaborate with our design team when needed, but also be willing to do light design and copy when conception, Collaborate with our technology vendors and Eng. team from start to finish to ensure successful implementation and measurement of tests Manage our landing page pipeline and iteration for paid channels in partnership with our performance marketing team Communicate results broadly and institutionalize learnings Ensure accurate and optimal site analytics, tracking, testing, and measurement setup (GA, GTM, Full Story, A/B Testing Tool). Expertise in growth product management, marketing tech, and conversion rate optimization Expert experience running A/B tests using leading testing platforms such as Stat Sig, Optimizely, VWO, Google Optimize, Dynamic Yield, etc. Expert experience using and configuring analytics software such as Google Analytics, Full Story, etc. Built and delivered robust road maps aligned with demand-generation team. Strong presentation and communication skills Hands-on experience analyzing digital business data to inform decisions and plan strategically Ability to generate leads through online/offline marketing strategies Knowledge of Google Ads, Social Ads, YouTube Ads, and Other Ads to generate leads. Offline marketing activities like events, seminars, channel partners, industry associations and other activities need to be taken care. Branding initiatives are a key. Understand customer journey and touch points. Skills: campaigns,marketing technology,lead generation,product messaging,content management,social ads,software product marketing,google analytics,integrated campaigns,competitive differentiation,conversion rate optimization,design,web analytics,saas product marketing,website,market research,digital marketing,growth product management,campaign management,social media strategy,educational initiatives,a/b testing,competitor analysis,brand positioning,data analysis,google ads,budget management,performance marketing,social media strategies,saas product

Job Description - Customer Insights Lead Location: Gurgaon Type: Full time About the Role Were looking for a Customer Insights Lead who can turn real conversations with pet parents into meaningful insights that guide HUFTs product, marketing, retail, and experience strategies. This person will set up and run the Listening with Love program — building systems to capture, analyze, and champion the voice of the customer across the organization. Key Responsibilities/What You Will Do Design and lead the customer insights program Good communication and interpersonal skills to be able to nurture relationships and hold long conversations Create frameworks for interviews, surveys, and feedback loops (retail, online, social, community) Analyze data to identify patterns, themes, and opportunity areas Present weekly and monthly insights to internal stakeholders Work closely with Marketing, Product, CX, and Retail teams to action insights Recruit and manage a small team (starting with 1–2 members) Create a culture of storytelling using customer voices Qualifications & Skills/What You Need 5-6 years in customer research, insights roles Strong communicator — both with customers and internal teams Skilled in qualitative & quantitative feedback analysis Emotionally intelligent; able to build trust with pet parents Familiarity with tools like Google Forms, Drive, etc. Bonus: Experience in retail or D2C brands You will feel right at home with us if: You have strong communication and collaboration skills. You are passionate about pets and love innovating

Position Title: Lead Social Media & Content Department: Marketing Reporting To: Head Marketing -Vice President Location: Thane Job Purpose: To develop and lead a compelling content strategy across social media and ecommerce platforms that enhances brand visibility, builds community, engages audiences meaningfully, there by enhances brand perception and supports business objectives. Key Responsibilities: Social Media: Lead monthly content calendar for all platforms brand and product posts, campaigns, topical content, reels. Supervise agency and in-house creators for timely and relevant execution. Platform specific content strategy and calendar Drive community growth, interaction, engagement, and advocacy. Collaborate with influencers (in house influencer management) Integrate influencer content, UGC, and brand IPs into the content ecosystem. Monitor analytics and optimize based on insights. ORM management Ecommerce Content: Oversee A+ and B+ content creation: product renders, lifestyle shots, infographics, etc. Ensure SEO-friendly, informative, and brand-right product page content across platforms. Coordinate with design, copy, and ecommerce teams to maintain hygiene and freshness. Lead content updates based on seasonal campaigns, trends, and inventory movement. 360-degree Brand Campaign, Social media campaign: Partner with marketing, digital, category, ecommerce teams to amplify larger campaigns and launches across social and ecommerce channels. Ensure strong storytelling and cross-platform synergy during brand moments. Collaboration with internal and external teams: Interface with internal stakeholders Supply Chain, Packaging, Finance, Legal, Technical, and the Customer Complaint Cell to ensure smooth functioning. Manage EBO support through content creation and adaptations. Oversee agency coordination, production houses, shoots, videographers, photographers, and all related shoot requirements. Principal Accountabilities: Lead the development and execution of content strategies across social media and ecommerce platforms to build brand engagement and drive conversions. Manage end-to-end content creation, including campaigns, shoots, and product storytelling, ensuring consistency and impact. Collaborate with cross-functional teams and external partners to deliver high-quality, timely, and performance-driven content. Analyse content performance and continuously optimize for better results. Skills & Competencies: Strategic Thinking: Ability to develop long-term social and content strategy tied to brand goals. Creativity: Strong storytelling and content ideation skills across formats (static, video, reels, copy, etc.). Consumer-Centricity: Deep understanding of audience behaviour on digital platforms. Performance Orientation: Results-focused with clear KPIs for engagement, traffic, and conversions. Cross-functional Collaboration: Works seamlessly with brand, ecommerce, influencer, design, and agency teams. Trend Sensitivity: Keeps pulse on pop culture, category cues, digital innovation, and content formats. Excellent written and visual communication skill Content strategy, ideation, and execution, concept development Multitasking ability Basic knowledge of design and video production workflows. Data interpretation social metrics, ecommerce KPIs, content performance Strong organizational skills and an eye for aesthetics and tone. Experience & Education: 8-10 years of experience in content or social media roles, preferably in lifestyle, fashion, beauty, or consumer brands. Experience in managing social media platforms, content creation processes, and ecommerce content. Hands-on experience in managing agencies, influencers, and creators. Strong understanding of platform nuances (IG vs YT vs Pinterest vs Amazon, Myntra, Quick commerce etc). Familiarity with tools like Meta Business manager, Canva, Creator Studio, etc Regards, Rakhi Shukla AGM-Head HRBP https://www.linkedin.com/in/rakhi-shukla-16043522/

Role & responsibilities Analyze data or insights to determine industry and consumer trends Devise long-term development strategies for leading the supply function Foster trust relationships with internal and external teams to achieve better pricing and quality of services Make forecasts for monthly demand to ensure the availability of pricing and inventory Handle the catalogue for his respective category and work with various internal as well as external teams ensuring quick closure NPIs, Catalog issues, corrections Have a close look at other competitors channels (app/website etc.) and see to it that Mall is at par with respect to information provided, Pricing, Availability NPI closures of new brands as per SOPs and TaT. Brand onboarding on new platforms with the right margin, return policies, and dispute policies Inventory and discount management Daily assigned activities/Followups Solid knowledge of category management, marketing, and sales principles Preferred candidate profile Proven 1-2 years of experience as category executive/growth executive or similar role Solid knowledge of category management, marketing, and sales principles Understanding of data analysis and forecasting methods Proficient in MS Office & MS Excel An analytical mind with a strategic ability Excellent communication and people skills Be extremely thorough with an eye for detail - a must-have Be persistent in coordinating with stakeholders to drive outcomes - a must-have Eager to both learn and grow Can act independently

Role & responsibilities 1. CRM System Management: o Maintain and update the CRM system to ensure accurate and up-to-date customer data. o Configure and customize the CRM platform to meet the needs of various business units, ensuring seamless integration with other systems. 2. Customer Data Analysis: o Analyze customer data to identify trends, preferences, and opportunities for personalized engagement. o Generate reports and dashboards to track key CRM metrics such as customer acquisition, retention, lifetime value, and engagement rates. 3. Campaign Management and Automation: o Develop and execute automated marketing campaigns using the CRM platform, including email marketing, SMS, and other communication channels. o Personalize customer interactions through data-driven content, offers, and messaging. o Monitor campaign performance and optimize based on data insights to improve ROI and customer response rates. 4. Customer Journey Mapping: o Map out customer journeys to identify key touchpoints and opportunities for engagement. o Implement strategies to enhance the customer experience at each stage of the journey, from acquisition to retention. o Collaborate with other teams, such as sales and customer service, to ensure a cohesive customer experience across all channels. 5. Data Quality and Compliance: o Ensure the accuracy and completeness of customer data within the CRM system, implementing data cleansing and validation processes as needed. o Maintain compliance with data protection regulations such as GDPR, ensuring that customer data is handled securely and ethically. 6. Collaboration and Communication: o Work closely with marketing, sales, customer service, and other departments to align CRM strategies with overall business goals. o Provide training and support to team members on CRM best practices and system usage. o Act as a liaison between the CRM system vendor and internal stakeholders to address any system-related needs or issues. 7. Continuous Improvement: o Stay updated on the latest CRM trends, tools, and best practices to continually enhance the companys CRM capabilities. o Propose and implement new features, processes, and technologies to improve customer engagement and satisfaction. o Conduct regular reviews of CRM effectiveness, making recommendations for adjustments or improvements as necessary. Preferred candidate profile - Bachelors degree in marketing, Business Administration, Information Systems, or a related field. - Minimum of 8+ years of experience in CRM management or a similar role, with proficiency in CRM platforms such as MoEngage, Salesforce, HubSpot, Microsoft Dynamics, WebEngage or similar tools. - Proficiency in using CRM reporting tools, SQL, and data visualization software is a plus.

Role & responsibilities As the CRM Data Analyst, you will play a key role in analyzing and interpreting customer data to enhance the company's CRM strategies and improve overall customer experiences. Collecting and analyzing customer data Using CRM systems to manage relationships Developing new ways to meet customers needs Handling customer complaints Overseeing the interactions between customers and key team members, such as Customer Service Representatives Creating and executing retention campaigns Developing marketing campaigns to attract new customers Collaborating with sales, marketing, customer service and operations teams to improve the customer experience Preferred candidate profile - Bachelors degree in marketing, Business Administration, Information Systems, Business analytics or a related field. - Minimum of 8+ years of experience in CRM management or a similar role, with proficiency in CRM platforms such as MoEngage, Salesforce, HubSpot, Microsoft Dynamics, WebEngage or similar tools. - Proficiency in using CRM reporting tools, python, power bi, SQL, and data visualization software is a plus.

Department: eCommerce Location: Bangalore Experience: 6–10 years (incl. 2–3 years in Q-commerce) Industry: FMCG, D2C, Personal Care, Healthcare About the Role We're looking for a dynamic Quick Commerce Lead to drive growth across platforms like Blinkit, Zepto, Instamart , and BB Now . The ideal candidate will have hands-on Q-commerce experience, strong analytical skills, and a background in fast-paced consumer categories. Key Responsibilities Lead platform growth, assortment, pricing, and promotions Manage key accounts and platform relationships Oversee catalog, visibility, and campaign execution Align with supply chain teams for operational excellence Track performance metrics and consumer insights Requirements MBA or equivalent preferred 6–10 years in eCommerce/modern trade, with Q-commerce exposure Strong negotiation, analytics, and platform management skills Experience in FMCG or personal care/healthcare is a plus Why Join Us? Work with a market-leading personal & healthcare brand Drive high-impact digital growth initiatives Engage directly with cross-functional leaders

Job Title: Consumer Insight Analyst Reports To: Director of Customer Experience Location: Hybrid Department: Customer Experience Position Summary We are seeking a data-driven and business-savvy Consumer Insight Analyst to join our Customer Experience team. This role will play a critical part in turning customer feedback and behavioral data into actionable insights that support strategic decision-making and drive revenue growth. The Consumer Insight Analyst will work cross-functionally with our Business Intelligence (BI) and Customer Experience teams, leveraging insight platforms like Qualtrics, aggregating feedback across multiple sources, and translating those insights into compelling reports and dashboards in Power BI. This individual will have the opportunity to present directly to the Executive Leadership Team (ELT), helping guide the organization toward more customer-focused and revenue-driven decisions. Key Responsibilities Aggregate and analyze customer data from various third-party platforms, with a strong emphasis on Qualtrics. Collaborate with the BI team to build, refine, and maintain dashboards and reports using Power BI. Present insights to internal stakeholders including ELT members, sales, product, and marketing teams, highlighting growth opportunities and areas for improvement. Translate complex data into clear, concise storytelling that drives action across departments. Identify trends, themes, and opportunities from customer feedback and behavior to improve the end-to-end customer journey. Partner with cross-functional teams to influence product development, service enhancements, and go-to-market strategies. Maintain data integrity and ensure alignment between survey data, business metrics, and reporting outputs. Qualifications Bachelors degree in business, Marketing, Statistics, Data Science, or a related field. 2–4 years of experience in consumer insights, customer experience analytics, or a related field. Strong hands-on experience with Qualtrics and Power BI is required. Proven ability to analyze and synthesize large datasets and translate them into actionable insights. Comfortable presenting data-driven recommendations to senior leadership and cross-functional teams. Exceptional communication, collaboration, and storytelling skills. Proficiency in Excel; familiarity with SQL, DAX, or similar analytical tools is a plus.