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2.0 - 4.0 years

8 - 10 Lacs

Noida

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Job Description for Business Analyst: We are looking for a results-oriented Business Analyst with 23 years of experience preferably in consumer and retail industry. The ideal candidate will possess strong analytical skills, a deep understanding of retail operations and consumer behavior, and the ability to translate business needs into actionable insights and recommendations. Key Responsibilities: Collaborate with stakeholders to understand business objectives, challenges, and opportunities. Gather, document, and analyze business requirements related to retail operations, customer behavior, and market trends. Translate data into insights using tools like Excel, Power BI to support strategic decision-making. Conduct market and competitor analysis to identify trends and areas for growth or efficiency improvement. Support the development and implementation of new business processes, systems, and initiatives. Create clear and concise reports, dashboards, and presentations for senior management and cross-functional teams. Requirements: Candidates must have an MBA; a B.Tech is an added advantage . 2 to 3 years of relevant experience as a Business Analyst in the consumer or retail sector. Strong analytical and problem-solving skills with proficiency in Excel, Microsoft Power point etc. Good understanding of retail metrics, supply chain, inventory, pricing strategies, and customer lifecycle. Experience in working with cross-functional teams including marketing, sales, IT, and finance. Excellent communication and presentation skills. Preferred Qualifications: Decent understanding of CRM, ERP, or retail management systems Exposure to consumer analytics, loyalty programs, or e-commerce platforms.

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3.0 - 4.0 years

8 - 14 Lacs

Bengaluru

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Job Overview: Are you a creative wordsmith with a passion for crafting engaging, informative, and long-form contentOur website team is seeking a talented Content Writer with 2-3 years of experience to join our dynamic and growing organization. In this role, you will be responsible for producing high-quality articles, blog posts, and web content that captivate our audience, drive organic traffic, and elevate our online presence. Roles and Responsibilities: 1. Define, plan, and execute brand research - primary and secondary. 2. Plan & Conduct primary research by way of interviews, site visits, focus groups, etc. 3. Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess strengths, weaknesses, opportunities, and threats. 4. Develop brand positioning statements and value propositions that differentiate the company in the marketplace. 5. Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns. 6. Present brand strategies, recommendations, and campaigns 7. Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics. Qualifications: 1. Bachelor's degree in Marketing, Communications, or a related field. 2. Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a minimum of 4-5 years in brand development and management. 3. Experience in developing and launching successful brand campaigns. 4. Strong analytical skills and ability to interpret data, consumer insights, and market research findings. 5. Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning. 6. Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively. 7. Strong leadership and management skills. 8. Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment. 9. Proficiency in branding tools and software, as well as Google Workspace and project management tools. Objectives of this role: 1. Developing and implementing comprehensive brand strategies that align with the company's objectives and target audience preferences. 2. Conducting branding focused market research and analysis to identify trends, competitive insights, including conducting primary research to understand consumer behaviours that inform brand positioning. 3. Defining brand elements, including brand architecture, messaging, value proposition, positioning, tagline, voice, and tone, to ensure consistency across all channels. 4. Aiding design & content teams in properly understanding and implementing finalised strategies 5. Collaborating with cross-functional teams, including marketing, PR, and web to integrate brand strategies into ongoing initiatives. 6. Project ownership, coordination, and client management on key accounts. 7. Requesting you all to please attach your portfolios to the resume while applying, Profiles without portfolios will not be reviewed.

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10.0 - 15.0 years

2 - 5 Lacs

Noida, Uttar Pradesh, India

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What You Need 7+ years of relevant experience in market research, strategic consulting, or product marketing with a track record at top consulting (MBB) or leading SaaS technology companies. Experience in healthcare technology or healthcare IT is highly preferred, and a Master s degree is a plus. Proven White Paper & Thought Leadership Expertise: Demonstrated ability to craft in-depth, influential white papers, executive summaries, or reports that resonate with senior stakeholders and establish brand authority. Technical Proficiency: Expert-level understanding of survey design, data analytics, and research methodologies.Experience with SPSS, SAS, Power BI, Tableau, Python, or R is a plus. Healthcare Insight: Solid understanding of value-based care models, healthcare payment reform, and healthcare industry trends in the U.S. Marketing & Strategy Execution: Experience translating research insights into successful marketing strategies that drive measurable business outcomes. Ability to create high-impact research collateral, pitch decks, and sales enablement materials with the polished depth of consulting deliverables. Collaboration & Communication: Exceptional communication, interpersonal, and stakeholder management skills. Strength in presenting complex data to senior leadership in a concise, consultative manner. Campaign & Analytics Tools: Familiarity with marketing automation platforms, CRM systems, and analytics tools is an advantage. Work Ethic: Self-motivated, results-oriented, and comfortable thriving in a fast-paced, dynamic environment.

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9.0 - 10.0 years

12 - 17 Lacs

Hyderabad

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Overview Execute Business Insights & Analytics responsibilities (for PepsiCo Europe Beverages Sector team) as part of the broader Global Business Services function in Hyderabad, India. This role will help to enable accelerated growth for PepsiCo by contributing to the Europe Beverages Sector team while also working alongside the consumer marketing team to provide an integrated holistic overview to the business. Primary responsibilities include creating/updating existing dashboards, Excel/Power BI reports, delivering periodic and on-demand brand reporting, and addressing ad-hoc requests based on internal and external data sources. The role will have short-term responsibilities for knowledge transfer from the business and flawless delivery of recurring reports. Once established, the role will execute optimization of the data-based Insights & Analytics processes, including ad hoc questions and overall automation of delivery where applicable.. Responsibilities 1. Build Strong Business Insights & Analytics Execute market, portfolio, brand & promotion campaign performance reporting (utilizing dashboards, templated decks, and reporting tools) Analyze & Report category, brand & promotion performance drivers, and optimization opportunities Bring impactful insights for the BU by integrating & leveraging multiple data sources such as Internal Sales, Agency (RMS, HHP etc) Translate complex data findings into actionable insights and strategic recommendations for decision-making. Assist the team in analysing marketing expenses & budgets for better utilization of marketing investments Manage Ad-hoc & follow up deep-dives into the Data to address tactical performance issues & challenges Collaborate with stakehokders to develop analysis and reports offering strategic plans. 2. Build strong Data Processing & Automation Integrate & Optimize Data sets & Reporting system to manage heavy data processing for routine reporting Explore Automation opportunities with Higher focus on developing significant Insights for the Marketing Teams Speed up the Business Intelligence & Insights for timely & impactful decision making Help on implementing and automating Pan Europe Quarterly Business Reviews Implement innovative solutions to enhance data analysis capabilities and efficiency. Qualifications 9-10 years of experience in Analytics with exposure to Global Fortune 500 FMCG companies Ability to work and think independently Good analytics and insights experience - end-to-end understanding of the best research approach Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios and is an exceptional story-teller. Strong collaborator; Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets or brands; will be willing and able to embrace Responsive Ways of Working Proven analytics, data research experience, consumer insights experience or commercial experience in combination with strong analytical skills Good degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen (POS and HH panel), Kantar Worldpanel Deep understanding of FMCG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually Proficient with PowerPoint and Advanced Excel; including ability to write complex formulas Ability to create macros and dashboards in Excel Good to have ExperiencePowerBI and statistical analysis tool(s) Operational experience from business servicing sector and/or consulting experience would be a plus Fluent English communication skills Excellent communication skills, confident and credible with senior stakeholders Strong story-telling and presentation skills to turn data into impactful insight and brand strategy that can drive the business forward.

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4.0 - 8.0 years

20 - 30 Lacs

Bengaluru

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Job Responsibilities Develop clear, concise, actionable solutions and recommendations for Client's business needs. • Work with complex data files and develop initial understanding on data files Undertake exploratory data analysis to derive initial findings and create hypothesis Work on problem specific data models Undertake hands on work on data analytics, model development and testing and preparing the data files for visualization platforms Undertake business analysis on the data and provide insights Coordinate with decision makers to translate business questions into a verifiable hypothesis and data models • Work hands-on across various analytics problems and provide thought leadership on problems • Interact with other stakeholders (Data engineers, BI specialists, offsite team, client teams) on daily/weekly basis to gather requirements/ provide updates. Requirements & Qualifications: • 4-7 years of experience of in data science domain working across a variety of industries • Graduation or Post graduation in Statistics, Mathematics, Management etc. • Strong CPG domain knowledge • Have exposure to CPG marketing analytics Trade (ATL/BTL), Digital, Traditional • Ability to think open ended/unstructured problem solving • Good understanding of statistics along with analysis techniques like Correlation, Regression, Hypothesis Testing, Basic Time Series Forecasting etc. • Excellent Data Wrangling – using Excel, Python basics (good to have) • Hands on experience on SQL, Python coding • Strong logical, analytical, and problem-solving skills • Adept at writing reports, making PowerPoint presentations to present findings • Excellent verbal and written communication skills along with experience of client facing roles

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2.0 - 6.0 years

6 - 16 Lacs

Nagpur

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Company Details: Vicco Laboratories was established in the year 1952 by Late Mr. Keshav V Pendharkar. In 1959 Late Mr. Gajanan Keshav Pendharkar joined his father in their family business. He had successfully formulated the first Ayurvedic paste in the world with 20 rare medicinal natural herbs. He is instrumental in bringing out the first yellow-colored face cream known as Vicco Turmeric Skin Cream, an Ayurvedic Product. The science of Ayurveda, which is our nations heritage is being zealously promoted by Mr. G K Pendharkar. When all Indian companies (big or small) were succumbing to foreign technology, Mr. Pendharkar was relentlessly promoting Ayurveda which is being revered abroad. After the demise of Mr. K V Pendharkar in 1971, Mr. G K Pendharkar took over the reins of the Company into his able hands and there was no looking back. Right from its inception in 1952, the VICCO Group of companies has been charting an unwavering course that has catapulted (reached) the group into the international limelight. Vicco Laboratories, which has praised the Indian Ayurveda and its nurturing, protecting and rejuvenating medicinal products and remedies from a fierce abyss of disdain and contempt to the peak of worldwide recognition, esteem and honor, has completed its tough and tedious march of sixty years and has celebrated The Diamond Jubilee! VICCO Group has emerged today as makers of the best internationally known products of the Ayurveda, the ancient Indian system of natural medicines. Job Title Brand Manager Job Summary The Brand Manager will be responsible for developing and executing marketing strategies to enhance brand awareness, drive consumer engagement, and increase market share. The role involves managing product positioning, advertising campaigns, digital presence, and overall brand health to align with Vicco Laboratories' vision and objectives. Key Responsibilities: 1. Brand Strategy & Management: Develop and implement brand strategies to strengthen Viccos presence in the market. Oversee brand communication across all channels, ensuring consistency and alignment with brand values. Conduct competitive analysis and market research to identify opportunities for brand growth. 2. Marketing & Advertising: Plan and execute marketing campaigns, including ATL (TV, Print, Radio) and BTL (Events, Activations, Retail) activities. Collaborate with the creative team and agencies to develop engaging advertising and promotional materials. Monitor the performance of marketing initiatives and optimize strategies accordingly. 3. Digital & Social Media Marketing: Drive digital marketing efforts, including SEO, SEM, social media, influencer marketing, and content marketing. Manage brand presence across social media platforms, engaging with the audience and responding to queries. Track and analyze digital campaign performance using key metrics. 4. Product Development & Innovation: Work closely with the R&D and product development teams to launch new products and improve existing ones. Ensure that all products align with customer needs and market trends. Collaborate with the packaging team to enhance product appeal. 5. Sales & Distribution Support: Coordinate with the sales team to develop promotional strategies for retail and e-commerce channels. Provide support for trade marketing activities, in-store branding, and merchandising initiatives. Analyze sales data to assess brand performance and identify areas for improvement. 6. Budgeting & Reporting: Manage the brand marketing budget and ensure cost-effective allocation of resources. Prepare and present reports on brand performance, campaign results, and market insights. Qualifications & Skills: MBA/PGDM in Marketing, Brand Management, or a related field. 5-8 years of experience in brand management, preferably in the FMCG/Personal Care/Pharma industry. Strong analytical skills with proficiency in market research and data analysis. Excellent communication and interpersonal skills. Experience in managing advertising agencies and marketing vendors. Knowledge of digital marketing tools and trends. Creativity and strategic thinking abilities. Role & responsibilities Preferred candidate profile

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4.0 - 8.0 years

6 - 10 Lacs

Bengaluru

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Role not for you, but know the perfect person for it? Refer a friend, and make Rs 10K if successfully placed :) Refer & Earn! We re looking for a Brand Custodian who deeply understands the Ayurvedic or wellness landscape and can lead with both strategic clarity and creative empathy. In this role, you ll ensure the brand voice remains consistent, relevant, and credible across every touchpoint. You ll support the content and creator teams with sharp thinking and clear direction, helping shape narratives that are both medically sound and commercially compelling. Your ability to balance depth, consumer insight, and brand consistency will be key to building trust and driving growth. Brand & Strategy: Define, evolve, and protect the brand identity, voice, and values across all verticals (consumer products, clinics, education). Translate Ayurvedic principles into modern, easy-to-understand communication tailored to different customer segments. Craft and refine brand narratives that resonate across diverse geographies and digital platforms. Campaigns & Execution: Collaborate with internal teams and external partners (agencies, creators, studios) to ensure high-quality campaign delivery and storytelling. Drive end-to-end execution from brief to launch and ensure timely rollout and quality control. Influencer Marketing: Design and manage a robust influencer marketing strategy that aligns with brand goals from awareness to conversion. Identify and onboard relevant influencers, wellness creators, Ayurvedic practitioners, and thought leaders across platforms (Instagram, YouTube, LinkedIn). Develop influencer briefs and oversee content creation to ensure messaging accuracy, authenticity, and aesthetic alignment. Track and evaluate campaign performance (reach, engagement, conversions), and optimize partnerships based on data and insights. Consumer Insights & Market Research: Lead research initiatives to understand consumer behavior, market trends, and competitor strategies. Turn insights into actionable brand strategies and campaign ideas that address consumer needs and cultural moments. Stakeholder & Team Collaboration: Coordinate with cross-functional teams product, ecommerce, retail, clinical, and education to ensure unified brand expression. Liaise with creative agencies, digital partners, media buyers, to execute multi-channel campaigns effectively.

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4.0 - 8.0 years

6 - 10 Lacs

Bengaluru

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Role not for you, but know the perfect person for it? Refer a friend, and make Rs 10K if successfully placed :) Refer & Earn! We re looking for a Brand Custodian who deeply understands the Ayurvedic or wellness landscape and can lead with both strategic clarity and creative empathy. In this role, you ll ensure the brand voice remains consistent, relevant, and credible across every touchpoint. You ll support the content and creator teams with sharp thinking and clear direction, helping shape narratives that are both medically sound and commercially compelling. Your ability to balance depth, consumer insight, and brand consistency will be key to building trust and driving growth. Brand & Strategy: Define, evolve, and protect the brand identity, voice, and values across all verticals (consumer products, clinics, education). Translate Ayurvedic principles into modern, easy-to-understand communication tailored to different customer segments. Craft and refine brand narratives that resonate across diverse geographies and digital platforms. Campaigns & Execution: Collaborate with internal teams and external partners (agencies, creators, studios) to ensure high-quality campaign delivery and storytelling. Drive end-to-end execution from brief to launch and ensure timely rollout and quality control. Influencer Marketing: Design and manage a robust influencer marketing strategy that aligns with brand goals from awareness to conversion. Identify and onboard relevant influencers, wellness creators, Ayurvedic practitioners, and thought leaders across platforms (Instagram, YouTube, LinkedIn). Develop influencer briefs and oversee content creation to ensure messaging accuracy, authenticity, and aesthetic alignment. Track and evaluate campaign performance (reach, engagement, conversions), and optimize partnerships based on data and insights. Consumer Insights & Market Research: Lead research initiatives to understand consumer behavior, market trends, and competitor strategies. Turn insights into actionable brand strategies and campaign ideas that address consumer needs and cultural moments. Stakeholder & Team Collaboration: Coordinate with cross-functional teams product, ecommerce, retail, clinical, and education to ensure unified brand expression. Liaise with creative agencies, digital partners, media buyers, to execute multi-channel campaigns effectively.

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4.0 - 8.0 years

6 - 10 Lacs

Pathanamthitta

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Responsibilities -Analyze brand positioning and consumer insights -Shape and communicate our vision and mission -Translate brand elements into plans and go-to-market strategies -Lead creative development to motivate the target audience to take action -Establish performance specifications, cost and price parameters, market applications and sales estimates -Measure and report performance of all marketing campaigns, and assess ROI and KPIs -Monitor market trends, research consumer markets and competitors activities -Oversee new and ongoing marketing and advertising activities -Monitor product distribution and consumer reactions -Devise social media plans -Align the company around the brand s direction, choices and tactics -Work with other teams to align strategies Job Requirements Requirements -Proven working experience as brand manager or associate brand manager or Social media -Proven ability to develop brand and marketing strategies and communicate recommendations to executives -Experience in identifying target audiences and devising effective campaigns -Excellent understanding of the full marketing mix -Strong analytical skills partnered with a creative mind -Data-driven thinking and an affinity for numbers -Outstanding communication skills -Up-to-date with latest trends and marketing best practices -Degree in marketing or a related field Experience: 4-15 Years of relevant sales experience Qualification: Graduate / MBA / BBA or any Equivalent Degree

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6.0 - 10.0 years

8 - 12 Lacs

Bengaluru

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Role not for you, but know the perfect person for it? Refer a friend, and make Rs 10K if successfully placed :) Refer & Earn! We are looking for a data-driven and digitally savvy Marketing Manager to drive growth, performance, and visibility for the product and service verticals. This role is focused on campaign execution, customer acquisition, digital marketing, and channel performance. You will work at the intersection of strategy and execution planning, implementing, and optimizing marketing initiatives across online and offline platforms. You ll collaborate closely with Brand, Content, Product, E-commerce, Tech, and Clinic teams , ensuring our offerings reach the right audience with the right message at the right time. Strong program management skills are essential, as youll be coordinating efforts across content, tech, and offline experiences like AyurvedaGram and physical clinics . You will also be responsible for marketing metrics, reporting, and extracting actionable insights to inform ongoing efforts. This includes setting up marketing tech infrastructure from analytics and CRM to consumer insights tools to support smarter decision-making. The role demands meticulous quarterly and monthly planning , as well as effective stakeholder management across departments. Key Responsibilities Reporting & Analytics Generate regular marketing reports with actionable insights for internal stakeholders. Evaluate performance across campaigns and suggest experiments, A/B tests, or channel diversification. Preferred Qualifications Hands-on experience in healthcare, wellness, beauty, or Ayurvedic categories. Experience in managing budgets and optimizing spends for ROI. Understanding of performance creative strategy and user journey mapping. Basic knowledge of marketing automation tools and campaign reporting dashboards.

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10.0 - 14.0 years

3 - 7 Lacs

Mumbai

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Skill required: Delivery - Customer Insight & Marketing Analytics Designation: I&F Decision Sci Practitioner Assoc Mgr Qualifications: Any Graduation Years of Experience: 10 to 14 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for Expertise in consumer insights and market research. Proficient with tools such as Kantar Track, Power BI, Adobe Analytics, Hootsuite, and Talkwalker Skilled in data storytelling and dashboarding for stakeholder consumption Adaptable and flexible Prioritization of workload Ability to handle disputes Ability to manage multiple stakeholders Problem-solving skills Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures The person requires understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor or team leads Generally, interacts with peers and/or management levels at a client and/or within Accenture The person should require minimal guidance when determining methods and procedures on new assignments Decisions often impact the team in which they reside and occasionally impact other teams Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Qualification Any Graduation

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5.0 - 14.0 years

22 - 27 Lacs

Mumbai

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Job Title: Global Assistant Brand Manager - Dove Premium Portfolio (Brand Development) Work Location: Mumbai HO Function/BG: Personal Care, Marketing BUSINESS CONTEXT: Dove is a 6Bn brand globally with play in categories across Skin Cleaning, Deos, Hair Skin. The brand is synonymous with changing the standards of beauty, apart from superior products that are loved by more than a billion consumers worldwide. This role would be in the Dove India BG Skin Cleansing team, which would entail building the future core of the 100Mn India portfolio. Dove is focused on expanding its super premium portfolio in India by tapping into new growth opportunities and emerging formats. We are looking for someone to: Liaison with agencies to develop the communication strategy for the super-premium mix and create social social-first brand experience toolkit for deployment on digital platforms. Develop end-to-end super premium mixes. This would include end-to-end project management, working closely with cross-functional network teams, and delivering the projects OTIF. Core aspects underpinning all skills: Social first thinking, creativity, empathy, Obsession with brands consumers, sense of aesthetics, analytical rigour. Primary Skills/ Competencies: Mix Design Execution Create the comms strategy for the brand and bring it to life across all campaigns based on true consumer insights. Work with creative agencies and production houses to bring alive brand JTBDs through the process of issuing briefs, providing feedback, consumer testing, and final production. Create digital brand Experience toolkits to enable 360 deployments of campaigns across multiple media channels. Collaborate with RD to create winning products on core and innovations to help drive greater loyalty. Create pack designs with design agencies based on consumer insight and trade/channel realities. Project Management Work with RD, Supply Chain, and finance teams to bring to life the innovation pipeline and ensure the timely delivery of projects. Ensure timely delivery of projects and help deliver business metrics of turnover, gross margin, and share. Co-create mixes with partners across all functions, both internal (RD, SC, Finance, Procurement, etc. ) and external (Creative, Pack Design, Consumer Research). Consumer Intimacy Put the consumer at the heart of all strategy and execution. Identify real consumer problems and solve them using insightful innovations impactful communications to drive brand growth. Required Qualifications: Strong consumer intimacy to unravel true consumer insights. Experience in working with cross-functional teams, both internal and external. Understanding of the premium consumer in India Minimum 4+ years of experience in marketing Strong Project Management skills. Monitors progress takes action.

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5.0 - 10.0 years

7 - 13 Lacs

Mumbai, Gurugram, Bengaluru

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Customer Research, Market Analysis, Product Design, Strategic Planning. Industries they have worked in not from Agri, Chemical, FMCG, Consulting etc. (preferred industry)

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4.0 - 8.0 years

25 - 40 Lacs

Gurugram

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Analyze brand positioning & consumer insights Lead the creative & brand positioning across products Conceptualize & execute brand campaigns across all media, both digital & offline D2C exp Brand research Mail us- info@a1selectors.com

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2.0 - 3.0 years

10 - 12 Lacs

Mumbai

Hybrid

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Are you passionate about understanding what drives consumer behavior? Do you thrive on turning complex data into compelling stories that shape business strategy? MavenMagnet AI is looking for a Consumer Insights Specialist to join our dynamic team and help global brands make smarter, insight-driven decisions. About the Role: As a Consumer Insights Specialist, youll lead end-to-end qualitative research projects for some of the worlds most recognized brands across industries like CPG, Automotive, Tech and Telecom and Hospitality. Youll harness the power of Conversation Research - our cutting-edge, AI-powered methodology - to uncover deep, actionable insights from digital conversations. Youll also collaborate closely with our data science team to co-develop Generative AI-powered insight solutions, pushing the boundaries of how qualitative research is conducted and delivered. What you will do? Lead qualitative research initiatives from design to delivery, using innovative conversation research methodologies Analyze digital conversations and cultural trends to extract meaningful consumer insights Collaborate with data scientists to develop and refine Gen AI-powered insight tools and frameworks Deliver strategic recommendations through compelling storytelling and data synthesis Work cross-functionally with product, marketing, and sales teams to embed insights into business strategy Stay ahead of the curve by exploring emerging research techniques and industry trends 23 years of hands-on experience in qualitative market research or consumer insights Masters degree in Marketing (Research), Psychology, Sociology, or Social Anthropology Proven expertise in research design, content analysis, and insight presentation Strong command of English and Hindi (written and verbal) Analytical mindset with a knack for interpreting complex qualitative data Excellent communication and storytelling skills A portfolio that showcases your ability to turn research into impact

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3.0 - 5.0 years

5 - 7 Lacs

Bengaluru

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Role not for you, but know the perfect person for it? Refer a friend, and make Rs 10K if successfully placed :) Refer & Earn! Key Responsibilities: Develop and execute strategies to drive sales growth across Amazon, Flipkart, and Quick Commerce platforms. Identify opportunities to enhance brand presence and Market Share Plan & own the business numbers, including Sales forecasting & Budgeting Listing Management & SEO: Create (for new launches) & manage product listings on platforms l ike Amazon, Flipkart and Q-Comm channels, with top-notch content (Catalogue / A+) that communicates the story well and is optimised for SEO. Also, ensure that the Brand Store content is best-in-class Drive Growth through Ads on Amazon: S, SB, SD & DSP. Similarly, on Flipkart and Q comm channels. This would include end-to-end management of Paid Media on these platforms to drive growth whilst increasing ROAS Track and analyse key performance metrics using Amazon pi and implement actions to improve performance. Also, keep a tab on reviews to generate consumer insights Implement new marketing initiatives to increase marketplace sales and profitability Work closely with marketplace account managers to leverage promotional opportunities and drive visibility Work closely with the internal Operations team to ensure optimal inventory levels Qualifications: 3-5 years of experience handling Brands on Marketplaces in India, with a track record of driving consistent growth efficiently Open to candidates from Brand or Agency side. Having worked in Amazon or Flipkart is a plus Hands-on experience working on Q-comm channels is desired Experience working on Health & Wellness brands will be a plus . Strong understanding of drivers that influence Growth on Marketplaces Top notch problem-solving & analytical skills

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5.0 - 10.0 years

9 - 13 Lacs

Bengaluru

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Overview of the role As a member of the Enterprise Insights team at Target in India, you will expand efforts to help shape the ideal guest (consumer) experience and drive business and communication strategies and activations. This role supports the Category Insights team, which focuses on understanding consumer behaviors, attitudes, needs, and motivations across Target s core businesses. You will play a key role in bridging the gap between business and guests through research by collaborating with multiple stakeholders including merchandisers, marketers, category managers, and creative teams. You will be responsible for designing and executing guest or consumer research to support key initiatives. You will be the primary contact for internal partners and will identify the appropriate research method, data source and vendor/supplier to execute work. Target leverages both qualitative and quantitative techniques and various secondary and proprietary sources of data to conduct research studies. As an advocate for the guest, you ll be expected to frame findings into compelling insights and stories to establish guest understanding and empathy on the team and drive effective changes. Your work will have to include actionable recommendations for teams to then run with and achieve desired business goals for the organization. As a Sr. Marketing Researcher of Category Insights, you will report to the Sr. Manager, Insights and have responsibility for a Merchandise Pyramid. Responsibilities Identify best method or mix of methods for the research plan, timeline and resourcing. Work closely with cross-functional teams to identify and develop research plan based on analysis of knowledge gaps, project goals and risks. Conduct consumer research and report findings. Perform thorough qualitative/quantitative analysis to create meaningful insights and actionable recommendations. Work on an iterative approach through close alignment with business teams to influence impact of the project. Skills: Ability to operate using a range of quantitative survey methods and techniques, qualitative methods/techniques, ethnographic and anthropological research, statistical testing within quantitative methods, sampling, and data analysis and synthesis across methods Solve business problems with a consumer- centered approach. Strong grasp of quantitative data analysis and statistics from a business perspective, including generating and distilling reports from syndicated and secondary sources Conducting field research (both quantitative and qualitative), including preparing survey design/ discussion guides etc. Strong collaboration to effectively influence a diverse set of stakeholders. Communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization. Manage ambiguity, work autonomously, meet deadlines and multi-task in an agile environment. Preferred Background Four-year degree or equivalent experience Retail/E-Commerce Experience Minimum of 5 years of Consumer Insights experience Significant experience with different methods of quantitative, qualitative, syndicated and first-party insight tools Experience analyzing syndicated and secondary data sources, as well as macro trend analysis

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2.0 - 4.0 years

4 - 5 Lacs

Mumbai

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JOB TITLE: Fragrance Evaluator LOCATION: Mumbai HURC With 3. 4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don t believe in the one size fits all approach and instead we will equip you with the tools you need to shape your own future. WANT TO CHANGE THE WORLD Unilever is one of the world s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Persil, Omo, Dove, Knorr, Domestos, Hellmann s, Wall s, Ben & Jerry s, Marmite, Magnum and Lynx. We want to move towards a connected world where everyone can live well and within the natural limits of the planet. That s why our purpose is to make sustainable living commonplace . As one of the world s largest users of Fragrances, we recognise that creating exceptional fragrances is at the heart of delivering extraordinary consumer experiences and driving world-leading products. Superior fragrances play a critical role in the delivery of unmissable superiority for Unilever. To support this, we have embarked on a fragrance transformation journey with expert fragrance teams, designing and formulating affordable winning fragrances for our Personal Care, Beauty & Wellbeing and Home Care Business Groups. JOB PURPOSE: You will work as the fragrance expert with a wide range of functions (perfumers, R&D, consumer insight etc) both globally and regionally, involved in the fragrance creation for our brands. This is a cross-category role for Personal Care, Home Care and Beauty Wellbeing. MAIN RESPONSIBILITIES: Translate fragrance trends, consumer insights, and an in-depth understanding of our Brands in the markets in which they exist, into fragrance briefings to the perfumers to inspire the best creation from them. Lead the brief and work closely with perfumers, before making final recommendations to take through to market. Continuously contribute to build Unilever s internal global fragrance capability. Work in close collaboration with the formulation teams to optimise fragrance delivery and improve value. ALL ABOUT YOU: We are looking for people with the right experience, mindset and competencies. The job requires a high level of olfactive ability coupled with an inquisitive passion to understand consumer preference in fragrance, being their voice in the creation of new fragrances. High-level communication skills are vital to this role. Absolutely core is to be able to communicate with clarity and authority in the specialist area of fragrance description. Equally important is to communicate effectively from a position of expert knowledge with a wide range of UL colleagues. Strong project management, decision making and organising skills. Ability to lead and influence in a fast-paced, highly driven organisation. Local language and English language skills. WHAT DO WE OFFER: Opportunity to work on brands with the power to brighten peoples lives all over the world. Be part of a diverse global team with a passion for fragrance and the consumers we serve, creating internal capability and expertise. Exciting career opportunities in a global, purpose led business. Our commitment to Equality, Diversity & Inclusion Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

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1.0 - 3.0 years

5 - 7 Lacs

Chennai

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Position: Marketing Executive Exports Location: Chennai Experience: 2-3 years Job Description: Manage international marketing initiatives, preferably with exposure to GCC markets. Develop and execute marketing strategies tailored to different international regions. Experience in handling E-Commerce platforms, managing product listings, promotions, and analysing sales performance. Experience managing ATL & BTL marketing activities in international markets, preferably in the GCC region. Knowledge of channels and media such as Radio, TV, Print, and Digital will be an added advantage. Coordinate with internal teams to ensure timely execution of marketing campaigns. Monitor and report market trends, competitor activities, and consumer insights to drive strategic decisions. Ensure alignment of brand communication across various channels and regions. Assist in preparing and presenting marketing proposals and reports to VP Collaborate closely with export sales teams to achieve unified marketing-sales objectives across all regions. Key Skills Required: Strong communication skills, both verbal and written. Proficiency in digital marketing tools and E-commerce platforms. Ability to analyse market data and derive actionable insights. Excellent organizational and multitasking capabilities. Proactive mindset with the capability to handle diverse tasks independently.

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5.0 - 10.0 years

5 - 10 Lacs

Mumbai, Maharashtra, India

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He will be responsible for developing and executing a fully integrated, multi-channel marketing plan for the Financial Planning Centre to support the overall strategy Lead and develop the overall marketing strategy for the Financial Planning Centre Drive a deep understanding of the consumer through data, insights and measurement, ensuring activity is always optimized Collaboration with key stakeholders across the various team members, through skilled communications to achieve alignment Lead and manage all outputs of the marketing team Proven strategic capabilities with agility to be tactical based on business need. Strong creative development skills/creative judgement.

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10.0 - 14.0 years

12 - 16 Lacs

Mumbai

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Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Platform Auto Assoc Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years What would you do? The primary function of this role is to plan develop and execute a promotions and sponsorships activation initiatives that will support the growth objective of the business, while enhancing brand equity of the concerned brand. This role will work with channel managers, marketing effectiveness specialist, brand and comms team and sales to make sure activations have a strong ROI and are aligned with strategy brand and communication strategies. This role will also work closely with global sponsorship, category management team, leverage industry trends, consumer insights to be able to design promotions and activations that will have a high positive impact on the business. This role requires a deep understanding of the market, consumer behavior, competitive dynamics. The person in this role will be responsible for managing budget, analyzing program and activations performance and untapping insights and learnings to optimize future programs. . What are we looking for? Communication skills - this role requires communicating effectively, so strong interpersonal and communication skills are a must for success Analytical abilities - analyze data, observe trends, and report and evaluate the success and effectiveness of promotions, which requires strong analytical abilities Teamwork - collaborate with a team and other departments or external contacts. Organization skills - work with different colleagues and teams on multiple projects at one time, so the ability to prioritize tasks and stay organized is essential University degree in Marketing or related discipline MBA or equivalent post graduate degree desirable Minimum 5 years of experience of relevant marketing experience required with a strong track record of business results and organizational leadership. Experience in the auto space preferred. Strong track record of developing and executing plans, identifying and implementing new opportunities, measuring and delivering results Strong creative and conceptual thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles Advanced analytical skills with ability to mine data for understanding and insight and to optimize based on results Experience working with media agencies and sponsorships, preferred Roles and Responsibilities: Develops and implement promotions and sponsorship activations that are aligned with company strategy. Monitor and evaluate the effectiveness of promotional and sponsorship activations. Develop and manages the budget to support the activities. Foster a very strong relationship with sponsors and partners to make sure we maximize the opportunity for growth. Activate sponsorships and promotions at trade shows and other industry events Creates, executes and analyzes all ideas in order to lead with strongest ideas in all retailers. Qualifications Any Graduation

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3.0 - 5.0 years

5 - 7 Lacs

Bengaluru

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You ll be our: Associate Brand Manager/Brand Manager Ecosystem Products You ll be based at : Corporate office, Bangalore (IBC Knowledge Park) You ll be aligned with : Brand Manager - Ecosystem Products You ll be joining our : Brand Marketing Team What you ll do at Ather: Drive demand month on month for the product line as per business goals Identify key business problems / opportunities; Draw actionable consumer insights & solutionize Mine through large data sets to identify & predict trends; make more-informed business decisions Monthly business planning; Marketing support for sales & dealership teams Provide assistance to sales training on product pitch Build Brand for the Ecosystem Products Drive consideration for Scooter by addressing category barriers that prevent EV adoption. This would be done by building awareness and consideration around Ecosystem products including but not limited to AtherGrid - Ather s Charging Infrastructure, Accessories, Ownership and Financial products Build the Smart Helmets category for Ather via the HALO line Manage the Brand footprint across E-commerce and D2C platforms Liaison with Creative, Research, PR, Media,Social, Event, Program, Training and Sales teams Here s what we re looking for: Experience handling D2C Hands-on experience in handling integrated campaigns Knack of picking consumer insights through data, interactions and observations Strong brief-writing skills Advanced agency-handling and partner-relationship management Understanding of media planning: Online & Offline Good program-management skills Trade & sales understanding Openness to travel every month What you bring to Ather: An MBA degree in marketing (or related stream) from tier 1/2 institutes Experience of 3 - 5 years in brand management preferably in D2C or Auto industry ",

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3.0 - 8.0 years

9 - 13 Lacs

Bengaluru

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About Newton School : Come be part of a rocketship that s creating a massive impact in the world of education! On one side you have over a million college graduates every year with barely 5% employability rates and on the other side, there are thousands of companies struggling to find talent. Newton School aims to bridge this massive gap through it s personalised learning platform. We are building an online university and solving the deep problem of employability of graduates. We have a strong core team consisting of alumni from IITs and IIM s, having several years of industry experience in companies like Unacademy, Inmobi among others. On this mission, we are backed by some of the most respected investors around the world, - Nexus Venture Partners, RTP Global, Steadview Capital and a slew of angel investors including CRED s Kunal Shah, Flipkart s Kalyan Krishnamoorthy, Unacademy founders, Udaan s Sujeet Kumar among others. Socials: https: / / www.linkedin.com / school / newtonschool / | newtonschool.co Role : We are looking for an experienced Brand person to help us build our brand and raise brand awareness. You ll work across all levels and departments of our organisation to find what makes us unique and communicate it to the world. If you re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we d like to meet you. Ultimately, you ll help us improve our company s reputation and drive growth. Responsibilities : Analyse brand positioning and consumer insights and shape and communicate our vision and mission Translate brand elements into plans and go-to-market strategies Establish performance specifications, cost and price parameters, market applications and sales estimates Measure and report performance of all marketing campaigns, and assess ROI and KPIs Monitor market trends, research consumer markets and competitors activities Oversee new and ongoing marketing and advertising activities Monitor product distribution and consumer reactions Requirements : Proven ability to develop brand and marketing strategies and communicate recommendations to executives 4+ years of experience in working into Branding and Marketing Experience in identifying target audiences and devising effective campaigns and understanding of the full marketing mix Strong analytical skills partnered with a creative mind Data-driven thinking and an affinity for numbers Outstanding communication skills Up-to-date with latest trends and marketing best practice Our Way Of Working : An opportunity to work on something that really matters. A fast-paced environment to learn and grow. High transparency in decision making. High autonomy; freedom to take risks, to experiment, and to fail. Market competitive salary. We promise a meaningful journey with smart people, with opportunities to learn & grow. Plus, you can sleep peacefully knowing you are impacting lives in a big way, every day! About Newton School : Come be part of a rocketship that s creating a ...

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5.0 - 14.0 years

22 - 27 Lacs

Mumbai

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Job Title: Global Assistant Brand Manager - Ponds (Brand Development) Work Location: Mumbai HO Function/BU: Beauty & Wellbeing, Marketing BUSINESS CONTEXT: Pond s is Unilever s largest face care brand globally, present in over 50 countries, and one of Unilever s Power Brands. Founded in 1846, the brand has always stood for pioneering innovation - from the iconic Pond s Cold Cream to Pond s Super Light Gel, which disrupted the moisturising category. While category conversations around skin care ingredients have exploded in the recent past, Pond s was the first brand to use Niacinamide in its formulas since 1978, ahead of the market by years. In 2024, Pond s underwent a major brand relaunch, elevating Desire, Science & Purpose like never before. Primary Skills/ Competencies: Consumer Intimacy Put the consumer at the heart of all strategy and execution. Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth. Project Management Work with R&D, Supply Chain, and finance teams to design and bring to life the innovation pipeline and ensure the timely delivery of projects. Co-create mixes with partners across all functions, both internal (R&D, SC, Finance, Procurement, etc. ) and external (Creative, Pack Design, Consumer Research) Own & deliver business metrics of turnover, gross margin, and share Mix Design & Execution Co-Create the communication strategy for the brand and bring it to life across all campaigns based on true consumer insights. Work with creative agencies to bring alive brand JTBDs through the process of issuing briefs, providing feedback, consumer testing, and final production. Create Brand Experience Toolkits to enable 360 deployments of campaigns across multiple media channels. Collaborate with R&D to create winning products on core and innovations to help drive greater loyalty. Create pack designs with design agencies based on consumer insight and trade/channel realities. Detailed Job description: End to end owner of the Pond s Sun Miracle portfolio, one of Pond s fastest-growing platforms - This would include end-to-end innovation pipeline launches, partnering business teams to deliver in-year turnover, communication development, social-first campaign design & deployment, Liaise closely with cross-functional network teams internally, and multiple creative agencies externally on a day-to-day basis, as well as interface with leadership teams to drive decision-making. Required Qualifications: Master s degree in marketing or business Administration OR Equivalent Minimum 3+ years of experience in marketing Demonstrated passion for the world of beauty Action-oriented, with a healthy disregard for the status quo Strong consumer intimacy Strong Project Management skills. Experience in working with cross-functional teams, both internal and external Preferred - experience in Social-First Crafting Key Stakeholders: Marketing, BD, BU, CMI, R&D, Global brand team, Local deployment teams, cross-functional Network teams.

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5.0 - 14.0 years

22 - 27 Lacs

Mumbai

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Job Title: Global Assistant Brand Manager - Ponds Work Location: Mumbai HO Function/BU: Beauty & Wellbeing, Marketing BUSINESS CONTEXT: Pond s is Unilever s largest face care brand globally, present in over 50 countries, making it one of the Power Brands. Pond s was founded by pharmacist Theron T. Pond in the year 1846. Through the years, the brand has been Pioneering Innovation - from Pond s Cold Cream & Vanishing Cream being the first of its kind when it was launched, to Pond s Super Light Gel, which disrupted the moisturizing category. While the skin care ingredients have been the talk of the industry in the last few years, with Niacinamide being at the forefront, Pond s was the first brand to use Niacinamide in their formulas since 1978, way ahead of the competition. In 2024, Pond s went through a major transformation with Peony that redefined the Brand globally, elevating Desire, Science & Purpose like never before. Primary Skills/ Competencies: Consumer Intimacy Put the consumer at the heart of all strategy and execution. Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth. Project Management Work with R&D, Supply Chain, and finance teams to bring to life the innovation pipeline and ensure the timely delivery of projects. Ensure timely delivery of projects and help deliver business metrics of turnover, gross margin, and share. Co-create mixes with partners across all functions, both internal (R&D, SC, Finance, Procurement, etc. ) and external (Creative, Pack Design, Consumer Research). Mix Design & Execution Co-create the comms strategy for the brand and bring it to life across all campaigns based on true consumer insights. Work with creative agencies and production houses to bring alive brand JTBDs through the process of issuing briefs, providing feedback, consumer testing, and final production. Create Brand Experience Toolkits to enable 360 deployments of campaigns across multiple media channels. Collaborate with R&D to create winning products on core and innovations to help drive greater loyalty. Create pack designs with design agencies based on consumer insight and trade/channel realities. Roles & Responsibilities: Develop the deployment plan. This would include end-to-end project management, working closely with cross-functional network teams, and delivering the project OTIF. Work on communication development for mixes end-to-end, liaising with multiple agencies to deliver best-in-class, social first Required Qualifications: Master s degree in marketing or business Administration OR Equivalent. Minimum 3+ years of experience in marketing Strong interest in the world of beauty Preferred - experience in Social First Crafting & Planning Be bold in thought and brave in action. Have a healthy disregard for the status quo. Strong consumer intimacy to unravel true consumer insights. Experience in working with cross-functional teams, both internal and external. Strong Project Management skills. Monitors progress & takes action. Key Stakeholders: Marketing, BD, BU, CMI, R&D, GLOBAL BRAND TEAM, LOCAL DEPLOYMENT TEAMS, NETWORK TEAM. Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Keen interest in skincare, Sense of Aesthetics, Analytical Thinking & Rigour.

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