Business Development Officer

Job Title: Business Development Officer

Location:

Department:

About Xylem Learning:

Xylem Learning is one of South India’s fastest-growing education platforms, committed to delivering high-quality coaching for NEET, JEE, CA, CMA, ACCA, and other professional and academic streams. With a strong offline and digital presence, Xylem’s Commerce Vertical is dedicated to empowering the next generation of finance and accounting professionals.

Role Overview:

Business Development Officer

Key Responsibilities:

Lead Generation & Student Conversion

• Identify prospective students through school/college tie-ups, walk-ins, online channels, and referrals.
• Conduct one-on-one counselling sessions for Commerce courses.
• Track lead progress using CRM and ensure timely follow-ups for conversions.

Outreach & Brand Building

• Plan and conduct career awareness programs, seminars, and webinars on Commerce careers (CA/CMA/ACCA).
• Represent Xylem at educational expos and institutional events.
• Build relationships with school/college principals, tuition centre heads, and student influencers.

Marketing & Promotion

• Collaborate with the central marketing team to execute localized campaigns.
• Distribute promotional materials like brochures, banners, and social media creatives.
• Provide feedback to improve campaign performance based on ground realities.

Market Research & Strategy

• Track market trends, student preferences, and competitor offerings in the Commerce education space.
• Share insights with senior management to refine program positioning and strategy.
• Explore and recommend new locations or channels for outreach.

Reporting & Coordination

• Prepare daily, weekly, and monthly performance reports.
• Meet assigned targets in terms of lead generation, student conversion, and outreach events.
• Coordinate closely with academic, operations, and admissions teams for smooth onboarding of students.

Eligibility Criteria:

• Bachelor’s degree in Business Administration, Marketing, or related fields (MBA preferred).
• 1–3 years of experience in education sales/marketing (Commerce education experience is a strong plus).
• Fluency in English and Malayalam.
• Familiarity with the academic ecosystem in and around Ernakulam.

Key Skills:

• Excellent communication and public speaking ability
• Strong persuasion and negotiation skills
• Basic understanding of CA/CMA/ACCA and related programs
• Digital marketing awareness
• Self-driven and target-oriented

What We Offer:

• Competitive salary (based on experience)
• Travel allowance for fieldwork
• Health and wellness benefits (as per company policy)
• Structured training and growth path within Xylem
• Opportunity to make a tangible impact in student careers